advertising and media plannning

1. NAME : ROMANCH SONI
STD : TYBMM
ROLL NO : 16
SUB : ADVERTISING AND MEDIA
PLANNING
PROFF : AMRITANSH SIR

2. TARGET AUDIENCE AND PRICE
FOR THE NEW VENTURE.
TARGET AUDIENCE-ONLY FOR
MAN.

3. SWOT ANALYSIS
STRENGTHS-
 1.High quality of manpower.
 2.brand name.
 3.vast range of service.
 4.distribution channel.
 5.unilever global techology capability.
 WEAKNESSES-
 1.High services costs.
 2.use of hard chemicals.

4. THREATS
 1.Aggressive price competition from local and
multinational brands.
 2. Reports regarding presences of chemicals.

5. MARKETING MIX-4 P’S:
 PRODUCT.
 -Bubblz provide wide range of variety in soap.
 -It provides different types of soaps for dry skin and
oily skin.
 -introducing variety will give more choice for
consumers wide range of choice always make
paople happy.

6. PRICE:
 Responding to competitor’s pricing.
 Bubblz soaps major competitos are detol and
cinthol.If the competitors changes the price means
company have to analyze the market situation and
the price accordingly.

7. PLACE:
 Distribution places are-
 -Hyper market.
 -Super markets.
 -Departmental stores.
 Other distribution places are-

8. PROMOTIONAL PRICING:
 Promotion of bubblz soap will done at super
markets,hyper markets and the malls by free
sampling and having the feedbacks of the people.
 PROMOTION -
 Internet as mediam.
 -company has own website to advertise their
product website-WWW.Bubblz.COM .
 SALES PROMOTION -
 -Bubblz soaps promote themselves by free
sampling at super market,hyper market and malls.

9. LOGO:

10. VISITING CARD:

11. LETTER HEAD:

12. ENVELOPE:

13. AMBIENT AD:

14. BUS-SHELTER:

15. FRANCHISE:

16. HOARDINGS:

17. MAGAZINE AD:

18. MERCHANDISE:

19. NEWSPAPER AD:

20. POSTER:

21. PURCHASE AD:

22. TRANSIT AD:

23. WEB AD:

24. WEBPAGE:

25. FINANCIAL PROJETION
PARTICUALS
1 PRINT MEDIA RS. 1,50,000.
2 ELECTRONIC MEDIA RS. 2,00,000.
3 PROMOTIONAL VISIT RS. 1,00,000.
4 PRODUCTION EXPENSES RS. 50,000.
TOTAL RS. 5,00,000.

26. PRINT MEDIA
MEDIA TOTAL COST
1 NEWSPAPER RS. 15,000.
2 HOARDINGS RS. 35,000.
3 MAGAZINES RS. 75,000.
4 TRANSIT AD RS. 25,000.
TOTAL RS. 1,50,000.

27. ELECTRONIC MEDIA
MEDIA TOTAL COST
1 TELEVISION RS. 1.25.000.
2 INTERNET RS. 75,000.
3 TOTAL RS. 2.00.000.

28. THANK YOU