2. Section: M com 2 Group # B
Group leader
Sajid nawaz
Members
Humair anwar
Rana zaigham
Saima aslam

4. Introduction
 Established in 1933 by Francis.J.Mitchel
 The most recognizable breakfast and
daily routine product of household
 Increased productivity but maintained
quality
 Largest company of Pakistan and is
leading all other markets brands

5. Product
 Brand name
 Mitchells balance water
 Logo

6. New product introduced by
Mitchells fruit Farm

7. Introduction
It was launch by Mitchells Fruit Farm which changes the
need of consumer and their shifting towards hygienic
product like water. Mitchells launch natural drinking
water

8. Current Market Position
 Mitchell’s products are highly appreciated by the trade
and the relevant consumers.
 High standard
 Many Multi-National and National Companies have
entered the competition.
 The quantity wise share of Mitchell’s balance water has
not appreciated much in the last five years

9. New Product development Activity
 Primary Product
 Quality Test
 Market Test
 Modification
 Commercialization

10. Product Life Cycle
 Growth
 Maturity
 Decline

11. Marketing Strategies'
 Pull strategy
 Push strategy

12. Branding
 The company name with a product name
 Brand for Market Saturation
 Core values in customer eyes
 Strong parent company

13. Promotional Mix
 Advertisement
 Sales Promotion
 Public Relation
 Publicity
 Good Communication

14. Target Market
 Educational Institute
 Offices & Banks
 Govt Sectors
 Hotels and Restaurants
 Transporters

15. Brief summary
 Current market review
 Product review
 Competitor review
 Distribution review
 Financial review

16. Packing
 Designing
 Label
 Color +

17. NAME SOURCE TIMING TOTTAL
TV ADD
GEO,MAS
SALA,ARY
DIGITAL,L
OCAL
AREA
CABLE
NETWOR
K
7to9 geo,10to12am
masalla,8to9ary,whole day lacb
7660000
news
paper
nai baat,
jang,nwa
i
waqat,ex
press
jang on sandy,express Friday,nwai
waqat on Sunday,nai baat on
monday
700000
bill
boards
thokar
lhr,pc
lhr,okara
bypass,re
nala
bypass
one month 440000
poasters
and
pumfillet
s
general
public
no limit
30000
steamers roads one month 200000
radio adds
fm92,105
,106.6bo
om
6 month 220000
advertise
rs fee
gillani
advertise
r
company
500000
9750000
total

18. SWOT Analysis
Strength
Weaknes
s
opportun
ity
Threats

19. Strength
 Its price is low but its quality is superior
 Its management is committed and confident
 Its performance is superior as compared to its
competitor
 Balance has lot customer list

20. Weakness
 Distribution system is not satisfactory
 Customer list is not tested
 Delivery staff need training
 Need more sale peoples

21. Opportunities
 Can surprise competitor
 Introduce new products
 Profit margins will be good
 Could seek better supply deals

22. Threats
 Its market demand is seasonal
 Environmental conditions is not in its favor because
customer likes competitor product more e.g. nestle.
 Political instability
 Retention of key staff

23. Conclusion
 It was very consuming product as compared to its
competitor product
 Mitchell balance is failed due to its inefficient
distribution channel and also their sales men are also
untrained
 Company should be removed these factors to
retouched this product to achieve the desire goals