The isimply project, funded by the European Commission, aims to create an innovative social media collaborative learning model for marketing professionals, utilizing e-learning 3.0 and social media tools. It highlights the significance of social media in contemporary communication, emphasizing its role in public relations, customer service, and loyalty-building. The curriculum targets marketing students and professionals, covering topics such as community management and social brand identity, while fostering knowledge exchange among partner organizations across Europe.

1. !
iSIMPLY:
innovative SocIal Media Pedagogy Learning pathwaYs
!
This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission
cannot be held responsible for any use which may be made of the information contained therein.

2. Social Media
Social Media

3. OFFICIALLY, SOCIAL MEDIA IS “AN UMBRELLA
TERM THAT REFERS TO THE MEANS OF
INTERACTIONS AMONG PEOPLE IN WHICH THEY
CREATE, SHARE AND/OR EXCHANGE
INFORMATION AND IDEAS IN VIRTUAL
COMMUNITIES AND NETWORKS”
HTTP://WWW.WIKIPEDIA.ORG

4. THEY ALSO ARE A
FANCY WAY TO
DESCRIBE THE
ZILLIONS OF
CONVERSATIONS
PEOPLE ARE HAVING
ONLINE 24/7

5. Why should
I care
?

6. REASON #1
APROX. 3 OUT OF 4 (74%) EU INTERNET USERS WILL
USE A SOCIAL NETWORK AT LEAST ONCE A MONTH
SOURCE: EMARKETER.COM, JUNE 2013

7. REASON #2
BECAUSE 2/3 OF THE
GLOBAL INTERNET
POPULATION VISIT
SOCIAL NETWORKS.
NIELSEN, GLOBAL FACES &
NETWORKED PLACES, 2009

8. REASON #3
BECAUSE VISITING SOCIAL
SITES IS NOW THE MOST
POPULAR ONLINE ACTIVITY AHEAD OF PERSONAL EMAIL
SOCIALNOMICS, STATISTICS, JUNE 2012

9. REASON #4
CONSUMERS CONTINUE TO SPEND MORE
TIME ON SOCIAL NETWORKS THAN ON
ANY OTHER CATEGORY OF SITES—
ROUGHLY 20% OF THEIR TOTAL TIME
ONLINE VIA PERSONAL COMPUTER (PC),
AND 30% PERCENT OF TOTAL TIME
ONLINE VIA MOBILE
NIELSEN. STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT
2012. FEATURED INSIGHTS, GLOBAL, MEDIA + ENTERTAINMENT,
DECEMBER 2012

10. REASON #5
BECAUSE SOCIAL MEDIA ARE DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“TECHNOLOGY IS SHIFTING THE POWER AWAY FROM THE EDITORS, THE
PUBLISHERS, THE ESTABLISHMENT, THE MEDIA ELITE. NOW IT’S THE PEOPLE
WHO ARE IN CONTROL.”
RUPERT MURDOCH, GLOBAL MEDIA ENTREPRENEUR

11. REASON #6
BECAUSE SOCIAL
MEDIA ARE LIKE WORD
OF MOUTH ON
STEROIDS.

12. What can social media do
for
my organisaton?

13. 1 PUBLIC RELATIONS
2 CUSTOMER SERVICE
3 LOYALTY-BUILDING

14. !
iSIMPLY is working to help you make best use of the social media!
BRIEF DETAILS ARE IN THE NEXT FEW SLIDES
!
This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission
cannot be held responsible for any use which may be made of the information contained therein.

15. THE iSIMPLY PROJECT WILL
DEVELOP AN INNOVATIVE SOCIAL
MEDIA COLLABORATIVE
LEARNING MODEL.

16. THE USE OF E-LEARNING 3.0 AND SOCIAL MEDIA TOOLS
WILL ENABLE MARKETING PROFESSIONALS TO
INTERACT, WHILE THE SYSTEM EXTRACTS KNOWLEDGE
FROM THIS INTERACTION WHICH WILL LATER BE
STRUCTURED AS TRAINING CONTENT.

17. SOCIAL MEDIA APPLICATIONS
ARE WIDELY USED NOWADAYS
WORLDWIDE ENABLING THE
INTERACTION, SHARING OF IDEAS AND
CONTENT AND SOCIALIZATION OF
ONLINE USERS ANYWHERE ANYTIME.

18. SOCIAL MEDIA APPLICATIONS HAVE BEGUN TO BE
WIDELY USED FOR COMMERCIAL AND “SERIOUS”
PURPOSES, SUCH AS EDUCATION AND TRAINING,
APART FROM THE ENTERTAINMENT AND FUN PART OF IT
THAT THEY WERE INITIALLY DEVISED TO ACCOMMODATE.

19. THE WIDESPREAD USE OF
SOCIAL MEDIA AND WEB 3.0
TOOLS WITH THE EMERGENCE
OF A NEW TYPE OF
PROFESSION, THAT OF SOCIAL
MEDIA MARKETING
PROFESSIONALS WILL KEEP
THE SYSTEM ALIVE BY SEEDING
THE CREATION AND
KNOWLEDGE CAPTURING
PROCESS AGAIN AND AGAIN
AND PRODUCING NOVEL, UPTO-DATE TRAINING CONTENT
AND BEST PRACTICES.

20. THE EUROPEAN COOPERATION
INSIDE THE iSIMPLY PROJECT WILL HELP
FOR ALL THE NECESSARY KNOW-HOW,
DIFFERENT EXPERIENCES AND
CULTURAL BEHAVIOR TO BE
EXCHANGED FROM ALL PARTNERS
AND THEIR COUNTRIES.

21. iSIMPLY WILL TAKE INTO
CONSIDERATION IN THE
DESIGN OF THE SOCIAL
LEARNING MODEL, THE
E-ENVIRONMENT AND
THE KNOWLEDGE
REPRESENTATION AND
EXTRACTION METHODS ALL
INFLUENCING FACTORS AND
USER NEEDS, FOR
SUSTAINABLE USE AT A
EUROPEAN LEVEL EVEN
BEYOND THE PROJECT END.

22. iSIMPLY curriculum
MARKETING TOPICS IN
SOCIAL MEDIA MARKETING
•
WHAT IS COMMUNITY
MANAGEMENT AND HOW
IS IT DONE
•
DEFINING THE SOCIAL
BRAND IDENTITY
•
HOW TO ENGAGE:
CONTENT CREATION
•
PREPARING MY
ORGANISATION TO USE
SOCIAL MEDIA WHEN
MARKETING

23. iSIMPLY curriculum
SOCIAL MEDIA TOOLS
FOR MARKETING
•
•
BLOGS
•
PROFESSIONAL SOCIAL
NETWORK PLATFORM CASE STUDY: LINKEDIN
•
MICROBLOGGING
(TWITTER)
SOCIAL NETWORK
PLATFORM - CASE STUDY:
FACEBOOK

24. TARGET AUDIENCE
•
•
MARKETING STUDENTS
•
UNEMPLOYED PEOPLE
SEEKING NEW SKILLS
MARKETING
PROFESSIONALS

25. PARTNER ORGANIZATIONS
SQLearn
Institute of Education, University of London
Greta du Velay
Izmir University of Economics
Research and Education Laboratory in Information technologies
Mindjumpers
Chamber of Commerce Bistrita Nasaud County CCIBN

26. !
MORE INFO
•
•
•
WWW.ISIMPLY.EU
WWW.FACEBOOK.COM/ISIMPLY.EU
SIGN UP TO NOTIFY YOU WHEN THE ISIMPLY
CURRICULUM WILL BE READY! WWW.ISIMPLY.EU/SIGNUP
Credits: firsr part of the presentation was insired from “What is social media” presentation available in slideshare
!
This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission
cannot be held responsible for any use which may be made of the information contained therein.