1. 9 Tips for an Integrated
Video & Social Strategy
PRESENTED BY
+

2. + @wistia @sproutsocial
Kristen Craft
Director of Partnerships
@thecrafty
Andrew Caravella
VP of Marketing
@andrewcaravella

3. + @wistia @sproutsocial
Video hosting built for
business – 100k customers
A resource for learning how to
make great business video
A video production company
or marketing agency
What’s Wistia?

4. + @wistia @sproutsocial
Why Video?
Conveys complex information
Builds rapport
Humanizes your company

5. + @wistia @sproutsocial
1 billion
Facebook
video views
per day
50%
of U.S. Facebook
users watch at least
one video per day
76%
of Americans
discover videos
on Facebook
Why Video and Social?
adweek.com/socialtimes/1b-daily-video-views/440384 • insights.fb.com/2015/01/07/new-universal-language • media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators

6. + @wistia @sproutsocial
two
minutestwo
minutesTWO
MINUTES
Why Video?

7. + @wistia @sproutsocial
two
minutestwo
minutes
Why Video?

8. + @wistia @sproutsocial
Why Video?

9. +
9 Tips for a Better
Video & Social Strategy

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1
1 • Share What You Know

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1
1 • Share What You Know
Teach others
Demonstrate
your expertise
Be helpful
Build trust

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2
2 • Video ≠ “One-and-Done”

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2
2 • Video ≠ “One-and-Done”
Attract followers
with each new
video you make
Different topics
attract different
followers
Regularity
will help you
improve

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3
3 • Shorter is Better

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3
Make multiple
videos if need be
People have
short attention
spans
Multiple, shorter
videos are easier
to browse
3 • Shorter is Better

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4
4 • Be Authentic

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Show the faces
behind your
company
4
4 • Be Authentic
Don’t hire
“talent”
Put on a
friendly face

18. +
5 • You Need a Script

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5
Read your script
until it feels natural
Don’t try to
wing it
Do a table read
with others
5 • You Need a Script

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6 • Tie Video Into Existing Goals

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6
Many initiatives are
stronger with video
Video shouldn’t
exist in a vacuum
6 • Tie Video Into Existing Goals

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7 • Share Your Videos on Social

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7 • Share Your Videos on Social
Make content
suited to the
context
Pick a good
thumbnail
Give people
video shoutouts

24. + @wistia @sproutsocial
Where to Share? Twitter!

25. + @wistia @sproutsocial
Where to Share? Facebook!
25%
more engagement
on Facebook
posts with videos
3x
more videos
uploaded by SMBs
every year
2x
more SMBs are
posting videos to
Facebook year
over year
thedrum.com/news/2014/04/22/videos-lead-25-more-engagement-facebook-adobe-finds-while-fridays-are-best-post • adweek.com/socialtimes/smbs-videos/439572

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8 • Pay Attention to Analytics

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8
8 • Pay Attention to Analytics
Iterate and
improve
Look at more
than view count
Focus on play rate
and engagement
rate

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9 • Don’t Try to Go Viral

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9 • Don’t Try to Go Viral
It’s like winning
the lottery
Usually, viral
isn’t helpful

30. +
Companies Doing
Video Right

31. + @wistia @sproutsocial
Dropbox • Product Overview Video

32. + @wistia @sproutsocial
Pardot • Customer Testimonials

33. + @wistia @sproutsocial
Mailchimp • Customer Support

34. + @wistia @sproutsocial
BambooHR • Careers and Company Culture

35. + @wistia @sproutsocial
Moz • Executive Thought Leadership

36. + @wistia @sproutsocial
Kristen Craft
Director of Partnerships
@thecrafty
Andrew Caravella
VP of Marketing
@andrewcaravella
Questions?

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