More Related Content More from Spiceworks (20) Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace1. 1
Did You Hear About…
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
4. 4
Feel Free To Answer Your Phone
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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Hello! I’m Andy Schroepfer
VP / Sr. Equity Analyst
Next-Gen Communications
Internet Infrastructure Services
Founder
President / Managing Partner / Evangelist
Research – Investments - Innovation
Vice President
Enterprise Strategy
SaaS & F500
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
7. Meet Rackspace
Market Leader
Global Presence
Valuable Differentiation
Hosting Specialist
2009 2008 Y/Y
Rackspac
e
$629mn $532mn 18.2%
AT&T $433mn $411mn 5.4%
Savvis $266mn $260mn 2.3%
Terremark $149mn $134mn 11.2%
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Looking for the writing
on the wall?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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Too Busy To Care?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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Do You Feel All Alone?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
25. All You Care About Is Price
Pennies / Hour
Dollars / Day
27. 27
What Is The Cloud?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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Figure 20: Plan to use cloud computing
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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These Are Your Servers
On Cloud
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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Rather Have A Cloud In Your Office?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
35. The Rackspace Cloud
Virtual Hosting on
steroids, redundant and
replicated
High performance
customizable raw compute
Inexpensive, CDN enabled
scalable storage
CLOUD SITES CLOUD FILES
CLOUD
SERVERS
All backed by Fanatical Support & Industry
leading Service Level Agreements
40. 40
App Portfolio Circa 2000
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
HRIS
Recruiting
Help Desk
Marketing
EMail
Collaboration#1
Billing
Payroll
Marketing
General Ledger
Compliance
Benefits
Partner Portal
Intranet
Bus.Unit #1
Bus.Unit #2
Inventory
Conferencing
CRM
Analytics
Advertising
Officel
1-4
Employee Firms
100-149
Employee Firms
1,000-1,499
Employee Firms
70%
Desktop
25%
Desktop
10%
Desktop
28%
SaaS
45%
SaaS
2%
SaaS
2%
Server
30%
Server
88%
Server
Presentation Advertising
E-Commerce
E-Commerce
Spreadsheet
Document Storage/Backup
CAD
IndustryApp #1Bus.Unit #1
Office
Public Co.#1
IndustryApp #1
IndustryApp #2
Desktop
Server-Based
SaaS
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You Have Lots of Apps
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
HRIS
Recruiting
Help Desk
Marketing
EMail
Collaboration#1
Collaboration#2
Billing
Payroll
Marketing
General Ledger
Compliance
Benefits
Recruiting
Partner Portal
Intranet
Bus.Unit #1
Bus.Unit #2
Bus.Unit #3
Inventory
Advertising
Supply Chain
CRM
AnalyticsAdvertising
Officel
1-4
Employee Firms
100-149
Employee Firms
1,000-1,499
Employee Firms
9%
Desktop
15%
Desktop
15%
Desktop
90%
SaaS
65%
SaaS
40%
SaaS
1%
Server
20%
Server
45%
Server
Presentation Advertising
Social E-Commerce
Bus.Unit #4 E-Commerce
Spreadsheet Social
Document Storage/Backup
CAD IndustryApp #1
Bus.Unit #1 IndustryApp #2
Bus.Unit #2 IndustryApp #3
Office IndustryApp #1
Presentation IndustryApp #2
Public Co.#1 IndustryApp #3
Public Co. #2 IndustryApp #4
Desktop
Server-Based
SaaS
42. 42
There Is A Long
Tail of Apps, But
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
43. 43
Being Known Is Most Important
Brand
Function
or
Availability
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
50. 50
Small Company Need Small Apps
Big Company Need Big Apps
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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Matching Is A Better Solution
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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For All Apps (Sellers)…
…For All Employees (Buyers)
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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Three Layers of Connection
Relevance (required input)
• Industry: To find industry specific versions & unique industry apps
• Department: To find dept specific apps & elevate general apps
• Size: So that only the apps appropriate for your size are shown
Preference (default setting)
• Cost: Only apps below $10/mo/seat
• Languages: English Only, All Languages, Translates on fly
Triggers (optional answers to ?s from app firms)
• Are you a public company? Yes/No/NA
• Are your sales reps on variable compensation? Yes/No/NA
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
68. 68
Answer A Few Simple Questions
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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All Your Apps In One Place
For New Employees For All Employees
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
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Tell ‘Em You Find
Apps On…
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS