1
Did You Hear About…
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
Agenda
4
Feel Free To Answer Your Phone
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
5
The Squeaky Wheel…
…Gets Your Time
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
6
Hello! I’m Andy Schroepfer
VP / Sr. Equity Analyst
Next-Gen Communications
Internet Infrastructure Services
Founder
Pres...
Meet Rackspace
Market Leader
Global Presence
Valuable Differentiation
Hosting Specialist
2009 2008 Y/Y
Rackspac
e
$629mn $...
8
On-Premise
Data
Fixed
Inhibiting
Mine
On-Demand
Information
Scalable
Enabling
Ours
Apps
Decisions
Capacity
Opinion of IT...
9
The “Cloud”
It Seems Everyone Is Going Cloud
11
Train Is
Leaving
The Station
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
12
Haven’t We Heard This Before?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
13
Looking for the writing
on the wall?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
14
True! Some Trends
Take A While
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
15
So…
You
Have
Time To
Think?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
16
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
CIO Thoughts On Cloud
17
THE MOST BASIC QUESTION
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
18
But, What’s On YOUR Mind?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
19
Too Busy To Care?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
20
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
21
Lost My
Password
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
22
Do You Feel All Alone?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
23
Maslow Types Unhappy In IT
RackerTalent.com
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
24
Does This Describe Your Attitude?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
All You Care About Is Price
Pennies / Hour
Dollars / Day
26
Good For Cloud
Not Good For Cloud
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
27
What Is The Cloud?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
28
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
29
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
30
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
31
Figure 20: Plan to use cloud computing
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
32
Look Familiar?
These Are Your Servers
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
33
These Are Your Servers
On Cloud
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
34
Rather Have A Cloud In Your Office?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
The Rackspace Cloud
Virtual Hosting on
steroids, redundant and
replicated
High performance
customizable raw compute
Inexpe...
Cloud Market Will Separate
Self-
Service
Managed
Service
For Everyone, Not Everything
Every
Firm
Not
Every
App
Get There Sooner With Hybrid
Cloud
Dedicated
39
SaaS…
The Other “Cloud”
40
App Portfolio Circa 2000
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
EMa...
41
You Have Lots of Apps
EMail
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
EMail
...
42
There Is A Long
Tail of Apps, But
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
43
Being Known Is Most Important
 Brand 
 Function 
or
 Availability 
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, T...
44
Apps Want/Need To Be Found
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
45
Finding Apps Shouldn’t Be Hard
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
46
Buyers & Sellers
Are So Close
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
47
Marketplaces Are Everywhere
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
48
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
49
Great…
If you know what you are looking for
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
50
Small Company Need Small Apps
Big Company Need Big Apps
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
51
Matching Is A Better Solution
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
52
A Great Marketplace Needs
Many Buyers Many Sellers
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
53
AppMatcher Lives Here
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
54
Lots Of Potential Buyers!
,
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
55
Lots of Sellers!
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
56
For All Apps (Sellers)…
…For All Employees (Buyers)
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
57
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Meet AppMatcher
58
There’s Math Behind This!
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
59
Great Marketplaces…
…Focus On The User
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
60
Three Layers of Connection
Relevance (required input)
• Industry: To find industry specific versions & unique industry ...
61
Someone Answered Our
Trigger Question!
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
62
I’m an App
63SaaS
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
64
Target Client Profile Ensures Good Matches
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
65
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
66
Industry, Size, & Title
Activity Updates
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
67
I’m a Subscriber
68
Answer A Few Simple Questions
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
69
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
70
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
71
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
72
Process Builds
Your App DNA
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
73
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
74
Enter You Locker
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
75
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
76
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
App Pages Visible
To Search Engines
77
Benefits
78
AppMatcher
Searches
For You
Everyday
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
79
App Decision
Meeting
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
80
All Your Apps In One Place
For New Employees For All Employees
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
81
Tell ‘Em You Find
Apps On…
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
82
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
Once You Go “Rack…..”
84
www.AppMatcher.com
Andy.Schroepfer@Rackspace.com
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace
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Why Less IT, and More SaaS & Cloud, Wins The Race - Andy Schroepfer VP of Enterprise Strategy, Rackspace Hosting

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Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace

  1. 1. 1 Did You Hear About… SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  2. 2. Agenda
  3. 3. 4 Feel Free To Answer Your Phone SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  4. 4. 5 The Squeaky Wheel… …Gets Your Time SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  5. 5. 6 Hello! I’m Andy Schroepfer VP / Sr. Equity Analyst Next-Gen Communications Internet Infrastructure Services Founder President / Managing Partner / Evangelist Research – Investments - Innovation Vice President Enterprise Strategy SaaS & F500 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  6. 6. Meet Rackspace Market Leader Global Presence Valuable Differentiation Hosting Specialist 2009 2008 Y/Y Rackspac e $629mn $532mn 18.2% AT&T $433mn $411mn 5.4% Savvis $266mn $260mn 2.3% Terremark $149mn $134mn 11.2%
  7. 7. 8 On-Premise Data Fixed Inhibiting Mine On-Demand Information Scalable Enabling Ours Apps Decisions Capacity Opinion of IT Ownership of IT Success Matters More Than Ever SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  8. 8. 9 The “Cloud”
  9. 9. It Seems Everyone Is Going Cloud
  10. 10. 11 Train Is Leaving The Station SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  11. 11. 12 Haven’t We Heard This Before? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  12. 12. 13 Looking for the writing on the wall? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  13. 13. 14 True! Some Trends Take A While SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  14. 14. 15 So… You Have Time To Think? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  15. 15. 16 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS CIO Thoughts On Cloud
  16. 16. 17 THE MOST BASIC QUESTION SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  17. 17. 18 But, What’s On YOUR Mind? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  18. 18. 19 Too Busy To Care? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  19. 19. 20 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  20. 20. 21 Lost My Password SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  21. 21. 22 Do You Feel All Alone? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  22. 22. 23 Maslow Types Unhappy In IT RackerTalent.com SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  23. 23. 24 Does This Describe Your Attitude? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  24. 24. All You Care About Is Price Pennies / Hour Dollars / Day
  25. 25. 26 Good For Cloud Not Good For Cloud SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  26. 26. 27 What Is The Cloud? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  27. 27. 28 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  28. 28. 29 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  29. 29. 30 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  30. 30. 31 Figure 20: Plan to use cloud computing SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  31. 31. 32 Look Familiar? These Are Your Servers SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  32. 32. 33 These Are Your Servers On Cloud SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  33. 33. 34 Rather Have A Cloud In Your Office? SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  34. 34. The Rackspace Cloud Virtual Hosting on steroids, redundant and replicated High performance customizable raw compute Inexpensive, CDN enabled scalable storage CLOUD SITES CLOUD FILES CLOUD SERVERS All backed by Fanatical Support & Industry leading Service Level Agreements
  35. 35. Cloud Market Will Separate Self- Service Managed Service
  36. 36. For Everyone, Not Everything Every Firm Not Every App
  37. 37. Get There Sooner With Hybrid Cloud Dedicated
  38. 38. 39 SaaS… The Other “Cloud”
  39. 39. 40 App Portfolio Circa 2000 EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing HRIS Recruiting Help Desk Marketing EMail Collaboration#1 Billing Payroll Marketing General Ledger Compliance Benefits Partner Portal Intranet Bus.Unit #1 Bus.Unit #2 Inventory Conferencing CRM Analytics Advertising Officel 1-4 Employee Firms 100-149 Employee Firms 1,000-1,499 Employee Firms 70% Desktop 25% Desktop 10% Desktop 28% SaaS 45% SaaS 2% SaaS 2% Server 30% Server 88% Server Presentation Advertising E-Commerce E-Commerce Spreadsheet Document Storage/Backup CAD IndustryApp #1Bus.Unit #1 Office Public Co.#1 IndustryApp #1 IndustryApp #2 Desktop Server-Based SaaS
  40. 40. 41 You Have Lots of Apps EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing HRIS Recruiting Help Desk Marketing EMail Collaboration#1 Collaboration#2 Billing Payroll Marketing General Ledger Compliance Benefits Recruiting Partner Portal Intranet Bus.Unit #1 Bus.Unit #2 Bus.Unit #3 Inventory Advertising Supply Chain CRM AnalyticsAdvertising Officel 1-4 Employee Firms 100-149 Employee Firms 1,000-1,499 Employee Firms 9% Desktop 15% Desktop 15% Desktop 90% SaaS 65% SaaS 40% SaaS 1% Server 20% Server 45% Server Presentation Advertising Social E-Commerce Bus.Unit #4 E-Commerce Spreadsheet Social Document Storage/Backup CAD IndustryApp #1 Bus.Unit #1 IndustryApp #2 Bus.Unit #2 IndustryApp #3 Office IndustryApp #1 Presentation IndustryApp #2 Public Co.#1 IndustryApp #3 Public Co. #2 IndustryApp #4 Desktop Server-Based SaaS
  41. 41. 42 There Is A Long Tail of Apps, But SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  42. 42. 43 Being Known Is Most Important  Brand   Function  or  Availability  SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  43. 43. 44 Apps Want/Need To Be Found SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  44. 44. 45 Finding Apps Shouldn’t Be Hard SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  45. 45. 46 Buyers & Sellers Are So Close SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  46. 46. 47 Marketplaces Are Everywhere SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  47. 47. 48 2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
  48. 48. 49 Great… If you know what you are looking for SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  49. 49. 50 Small Company Need Small Apps Big Company Need Big Apps SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  50. 50. 51 Matching Is A Better Solution SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  51. 51. 52 A Great Marketplace Needs Many Buyers Many Sellers SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  52. 52. 53 AppMatcher Lives Here SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  53. 53. 54 Lots Of Potential Buyers! , SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  54. 54. 55 Lots of Sellers! SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  55. 55. 56 For All Apps (Sellers)… …For All Employees (Buyers) SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  56. 56. 57 2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS Meet AppMatcher
  57. 57. 58 There’s Math Behind This! SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  58. 58. 59 Great Marketplaces… …Focus On The User SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  59. 59. 60 Three Layers of Connection Relevance (required input) • Industry: To find industry specific versions & unique industry apps • Department: To find dept specific apps & elevate general apps • Size: So that only the apps appropriate for your size are shown Preference (default setting) • Cost: Only apps below $10/mo/seat • Languages: English Only, All Languages, Translates on fly Triggers (optional answers to ?s from app firms) • Are you a public company? Yes/No/NA • Are your sales reps on variable compensation? Yes/No/NA SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  60. 60. 61 Someone Answered Our Trigger Question! SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  61. 61. 62 I’m an App
  62. 62. 63SaaS SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  63. 63. 64 Target Client Profile Ensures Good Matches SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  64. 64. 65 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  65. 65. 66 Industry, Size, & Title Activity Updates SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  66. 66. 67 I’m a Subscriber
  67. 67. 68 Answer A Few Simple Questions SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  68. 68. 69 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  69. 69. 70 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  70. 70. 71 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  71. 71. 72 Process Builds Your App DNA SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  72. 72. 73 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  73. 73. 74 Enter You Locker SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  74. 74. 75 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  75. 75. 76 2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS App Pages Visible To Search Engines
  76. 76. 77 Benefits
  77. 77. 78 AppMatcher Searches For You Everyday SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  78. 78. 79 App Decision Meeting SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  79. 79. 80 All Your Apps In One Place For New Employees For All Employees SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  80. 80. 81 Tell ‘Em You Find Apps On… SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  81. 81. 82 SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
  82. 82. Once You Go “Rack…..”
  83. 83. 84 www.AppMatcher.com Andy.Schroepfer@Rackspace.com SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

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