New Zealand Software Association
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New Zealand Software Association



A 20 minute high level presentation on Collaboration and Social Networking, present and future from an IBM perspective.

A 20 minute high level presentation on Collaboration and Social Networking, present and future from an IBM perspective.



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New Zealand Software Association New Zealand Software Association Presentation Transcript

  • NZ Software Association Collaboration and Social Networking
  • Video: Time to Think
  • Agenda • Introduction • Web 2.0 • Industry • How Many friends? • IBM Social Networking • Business Value • Futures • Coffee?
  • Personal Social Networking “Web 2.0”
  • Software Technical New Sales Challenge Commitment Influence Knowledge Peopl e Reputation @Cattail Marketing Web 2.0 Influence
  • Industry Verticals Web 2.0 Solution Education Media Telco Manufacturing Web 2.0 Web 2.0 Web 2.0 Web 2.0 Solution Solution Solution Solution
  • Changing the Game: Goldcorp Inc • Yr2000, Strikes, debt, • 100 targets identified high production costs, • 80%+ yielded substantial terminated mining gold operations • 8 million ounces = $3bn • $100 invested in 1993 • CEO Rob McEwen would be $3000 today “Goldcorp Challenge” $575,000 prize • Exposed 400Mb 55,000 acre property of Geological data to the web
  • Changing the Game: Lego • Mindstorms was 4 years old, hard to use kids, 40% of users were adults • Engaged 4 enthusiasts • User Panel - Ideas on new sensors, redesigned input ports, and stabilized firmware • Contributed for free (11 months) • Outsourced innovation • Allows the code to hacked and modified • Mindstorm sells 40,000 units a year at $199 a pop -- with no advertising -- and has become Lego's all-time best-selling product •
  • Video: How many friends do you have?
  • Business benefits • Find hidden expertise • Reduce time to find and access knowledge sources • Reduce email and telephone usage
  • How do we calculate the business value of Social Networking over time? Critical Business Process (ROI) Collaboration Business Process Contribution
  • Return On Contribution is a ratio of benefit divided by cost Benefit Return on Contribution (ROC) = Cost *No direct monetary costs the metric is therefore based on people *Assume employees make appropriate and strategic use of available collaborative resources Number of people who benefit from a resource Return on Contribution (ROC) = Number of people who create or contribute to that resource
  • An example: Blogging (Blogging within Lotus Connections) Measure Blogging Consumers 10896 Blog entries - 4213 Originators Return on Contribution 2.59 (Consumers) Consumers 10896 Return on Contribution (ROC) = = = 2.59 Originators 4213 * Some consumers may also be originators
  • What does the number 2.59 mean? Blogging-originator 2.59 consumers benefit creates a new entry from the work of each new blog entry
  • Shows the up-take of a Social Networking application – Growth in participation Growth in participation Stable usage
  • Future
  • Virtual Worlds: SecondLife and OpenSIM
  • 3D Chat: IMVU
  • Metaverse: Gaming
  • Metaverse: Training
  • Thank you Think Chris Sparshott Portfolio IBM