NZ Software Association
Collaboration and
Social Networking

Video: Time to Think

Agenda
• Introduction
• Web 2.0
• Industry
• How Many friends?
• IBM Social Networking
• Business Value
• Futures
• Coffee?

Personal Social Networking
“Web 2.0”

Software
Technical New
Sales Challenge
Commitment
Influence
Knowledge Peopl
e
Reputation @Cattail
Marketing
Web 2.0
Influence

Industry Verticals
Web 2.0
Solution
Education Media Telco Manufacturing
Web 2.0 Web 2.0 Web 2.0 Web 2.0
Solution Solution Solution Solution

Changing the Game: Goldcorp Inc
• Yr2000, Strikes, debt, • 100 targets identified
high production costs, • 80%+ yielded substantial
terminated mining gold
operations • 8 million ounces = $3bn
• $100 invested in 1993
• CEO Rob McEwen would be $3000 today
“Goldcorp Challenge”
$575,000 prize
• Exposed 400Mb 55,000
acre property of
Geological data to the
web

Changing the Game: Lego
• Mindstorms was 4 years old, hard to use
kids, 40% of users were adults
• Engaged 4 enthusiasts
• User Panel - Ideas on new sensors,
redesigned input ports, and stabilized
firmware
• Contributed for free
(11 months)
• Outsourced innovation
• Allows the code to hacked and modified
• Mindstorm sells 40,000 units a year at
$199 a pop -- with no advertising -- and
has become Lego's all-time best-selling
product
•http://www.wired.com/culture/lifestyle/news/2006/01/69946

Video: How many friends do you have?

Business benefits
• Find hidden expertise
• Reduce time to find
and access
knowledge sources
• Reduce email and
telephone usage

How do we calculate the business value
of Social Networking over time?
Critical Business Process (ROI)
Collaboration Business Process
Contribution

Return On Contribution is a ratio of
benefit divided by cost
Benefit
Return on Contribution (ROC) =
Cost
*No direct monetary costs the metric is therefore based on people
*Assume employees make appropriate and strategic use of available
collaborative resources
Number of people who
benefit from a resource
Return on Contribution (ROC) =
Number of people who create
or contribute to that resource

An example: Blogging
(Blogging within Lotus Connections)
Measure Blogging
Consumers 10896
Blog entries - 4213
Originators
Return on Contribution 2.59
(Consumers)
Consumers 10896
Return on Contribution (ROC) = = = 2.59
Originators 4213
* Some consumers may also be originators

What does the number 2.59 mean?
Blogging-originator 2.59 consumers benefit
creates a new entry from the work of each
new blog entry

Shows the up-take of a Social Networking
application – Growth in participation
Growth in
participation
Stable usage

Future

Virtual Worlds: SecondLife and OpenSIM

3D Chat: IMVU

Metaverse: Gaming

Metaverse: Training

Thank you
Think
Chris Sparshott
sparkbouy@gmail.com
Portfolio
http://www.slideshare.net/sparkbouy/slideshows
IBM
chris_sparshott@nz.ibm.com