New Zealand Software Association

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A 20 minute high level presentation on Collaboration and Social Networking, present and future from an IBM perspective.

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New Zealand Software Association

  1. 1. NZ Software Association Collaboration and Social Networking
  2. 2. Video: Time to Think
  3. 3. Agenda • Introduction • Web 2.0 • Industry • How Many friends? • IBM Social Networking • Business Value • Futures • Coffee?
  4. 4. Personal Social Networking “Web 2.0”
  5. 5. Software Technical New Sales Challenge Commitment Influence Knowledge Peopl e Reputation @Cattail Marketing Web 2.0 Influence
  6. 6. Industry Verticals Web 2.0 Solution Education Media Telco Manufacturing Web 2.0 Web 2.0 Web 2.0 Web 2.0 Solution Solution Solution Solution
  7. 7. Changing the Game: Goldcorp Inc • Yr2000, Strikes, debt, • 100 targets identified high production costs, • 80%+ yielded substantial terminated mining gold operations • 8 million ounces = $3bn • $100 invested in 1993 • CEO Rob McEwen would be $3000 today “Goldcorp Challenge” $575,000 prize • Exposed 400Mb 55,000 acre property of Geological data to the web
  8. 8. Changing the Game: Lego • Mindstorms was 4 years old, hard to use kids, 40% of users were adults • Engaged 4 enthusiasts • User Panel - Ideas on new sensors, redesigned input ports, and stabilized firmware • Contributed for free (11 months) • Outsourced innovation • Allows the code to hacked and modified • Mindstorm sells 40,000 units a year at $199 a pop -- with no advertising -- and has become Lego's all-time best-selling product •http://www.wired.com/culture/lifestyle/news/2006/01/69946
  9. 9. Video: How many friends do you have?
  10. 10. Business benefits • Find hidden expertise • Reduce time to find and access knowledge sources • Reduce email and telephone usage
  11. 11. How do we calculate the business value of Social Networking over time? Critical Business Process (ROI) Collaboration Business Process Contribution
  12. 12. Return On Contribution is a ratio of benefit divided by cost Benefit Return on Contribution (ROC) = Cost *No direct monetary costs the metric is therefore based on people *Assume employees make appropriate and strategic use of available collaborative resources Number of people who benefit from a resource Return on Contribution (ROC) = Number of people who create or contribute to that resource
  13. 13. An example: Blogging (Blogging within Lotus Connections) Measure Blogging Consumers 10896 Blog entries - 4213 Originators Return on Contribution 2.59 (Consumers) Consumers 10896 Return on Contribution (ROC) = = = 2.59 Originators 4213 * Some consumers may also be originators
  14. 14. What does the number 2.59 mean? Blogging-originator 2.59 consumers benefit creates a new entry from the work of each new blog entry
  15. 15. Shows the up-take of a Social Networking application – Growth in participation Growth in participation Stable usage
  16. 16. Future
  17. 17. Virtual Worlds: SecondLife and OpenSIM
  18. 18. 3D Chat: IMVU
  19. 19. Metaverse: Gaming
  20. 20. Metaverse: Training
  21. 21. Thank you Think Chris Sparshott sparkbouy@gmail.com Portfolio http://www.slideshare.net/sparkbouy/slideshows IBM chris_sparshott@nz.ibm.com

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