Here is the PDF of Tom Tague's keynote presentation for SemTech. He spoke on the six key categories of innovation and/or entrepreneurial effort we have seen related to OpenCalais, and shared his take on which ones represented the best business opportunities going forward. Here is the corresponding video: http://www.semanticuniverse.com/semtech-keynote-big-picture-how-semantic-technologies-introduce-new-paradigm-interaction.html

1. Good morning

2. Today’s Menu
1. Where we are: Web 2.x
2. What we’ve learned in 18
months of OpenCalais
3. Who’s using Sem Tech for
what
4. Our opinions on what’s
going to work – and what
isn’t

3. Non-Apologetic Statement
This is going to have a
commercial bias
Why..
People need to start deriving
financial benefits from
semantic technology.
It’s time.

4. Before we start….
Let’s take a moment to talk
about how we got here –
here being web 2.x

5. Web 1.0
Aka “The last web we agreed
on”

6. Web 2.0
Take web 1.0, add a liberal
dash of social, generous
amounts of user generated
content, atomize your content
assets and stir until fully
confused

7. Where are we today?
Extraordinarily Content Rich
Extraordinarily Information Poor
Experientially Deficient

8. Semantic Technology
That was 10 years of the
web. Let’s look at five years
of semantic technology

9. Five Years Ago: Invention
From basic conceptual
models to standards.

10. Today: Innovation
Using those inventions –
an amazing proliferation
of efforts to drive value
and make money on top
of them

13. Immersion Learning
13 releases
About 100 presentations
Talked with 100+ customers
Heard a million great ideas
13,000 registered developers
6,000 emails
About a gazillion tweets

14. What We’ve Heard: Six Buckets
Tools
Social
Advertising
Search
Publishing
Interface

15. Consultant's Refuge
Medicine
Distinctive User-Derived Value
The 2x2 Grid
Accordions
Dirt
Soap
Marketplace Size

16. Consultant's Refuge
Distinctive User-Derived Value
The 2x2 Grid
Various Kinds of Good
“Brand”
Don’t go Here
Domain
Marketplace Size

17. #1 – Enabling Tools
Semantic data management
Semantic data generation
Databases
Integration & Workflow
Distinctive User-Derived Value
✔
Marketplace Size

18. #2 - Social
Semantics-powered link sharing
Network mining
News sharing
Tweet mining
Distinctive User-Derived Value
✗
Marketplace Size

19. #3 - Advertising
Semantic ad placement
Contextual ad placement
Semantically-driven landing pages
Mashup Ads
Distinctive User-Derived Value
✔
Marketplace Size

20. #4 – Semantic Search
General “semantic search”
Vs..
Domain specific semantically-
enhanced search
Distinctive User-Derived Value
✔
✗
Marketplace Size

21. #5 – Publishing
A-Content Producers – from back
office to user experience
B-Editorial + Aggregation
Publishing Models
C-Robotic publishing – aggregation
only
B A
Distinctive User-Derived Value
✔ ✔
C
✗
Marketplace Size

23. What Industry?
Leveraged new technology to
deliver a seamless, tactile and
compelling user experience…
And created a $57 Billion market?

25. Videogames 101 vs. Today’s State of the Web
Great story line
High interactivity, immediate responsiveness
No interruptions
Graphically engaging
Seamless
And
Fun

26. Zemanta's vision is to help you while you are creating
content. Our front-end is wherever your existing
workflow is. We are creating deep technology and hiding
it behind a simple user experience. Andraz Tori
People want more information in moment. Apture is about
wrapping the web experience around you the user, rather
than forcing the user to do work to find the content they're
looking for. Tristan Harris
Feedly makes news reading fun again. By employing
deep semantic technology on the back end for
clustering, linking and organizing we’re working to
feedly
deliver the world’s best news reading experience at the
front end. Edwin Khodabakchian
Glue leverages semantics to connect people around
things and concepts they care about. In the future web, GetGlue.com
things and concepts will be primary and the pages will
be secondary. Alex Iskold

27. www.zigglydoodle.biz or

28. Hmmm…
I wonder why Google

29. Roadmap
Web 1.0: The web of destinations
Web 2.0: Fragmentation
Web 3.0: Unification – “The Web of Me”

30. Our Suggestions for Success
Put your idea in the 2x2. Be honest. Stay out of the deadzone no matter how cool
Decide if you’re care about semantics or about user value. If it’s semantics – be a
tool vendor.
Don’t fund or spend money on semantic infrastructure beyond what’s necessary.
The basic building blocks are available.
Think hard about user experience. Make it amazing.

31. Thank you