GGI | Social Media Marketing Strategy

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A brief presentation giving a quick overview of mega trends in Social Media in 2013; an overview of social media platforms; GGI content strategy and strengthening brand awareness.

GGI Leadership Forum 2013, Eisenberg

Published in: Education, Business, Technology
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  • Global Web Index Study: 60.3% increase in the last 2 years of # of people accessing internet via mobile phone
  • Twitter: 79% growth rate since 2012 in age demographic 55-64Google+ 56% growth rate since 2012 in age demographic 45-54
  • GGI Content gets more impressions by sharing on social media and can reach targeted audiences.Strong quality content adds value to readers and strengthens the overall brand awareness of GGI.
  • Our current social media profiles [click to demonstrate]
  • Currently developing webex marketingstrategy meetings.
  • GGI | Social Media Marketing Strategy

    1. 1. Social Media Strategy: Member Opportunities
    2. 2. 818.4 Million Fastest Growing Demographic in Social Media Adoption: (45 – 64 yrs.) Number of people accessing internet via mobile phone:
    3. 3. Facebook | informal tone, photos, discussions • Daily Active Users: 665 Million • Monthly Active Users: 1.1 Billion • Mobile Users: 751 Million Twitter | News, Real-Time Updates, Links • Monthly Active Users: 288 Million •Fastest Growing Age Bracket: 55-64 Google+ | Professional, Official posts • Monthly Active Users: 359 Million •Fastest Growing Age Bracket:45-54 •Second Largest Social Network LinkedIn | Professional • Users: >200 Million •2 new users join every second
    4. 4. Practice Groups GGI Forum GGI Insider Conf. & Events Member News Industry Platforms Prospective Members Bigger Audience Strengthening Brand Awareness Member Firms Clients GGI Website
    5. 5. GGI Global Alliance @GGI_GA GGI Geneva Group International Company Profile: GGI Geneva Group International Closed Group: GGI Geneva Group International GGI Geneva Group International
    6. 6. 1. Login to the internal area on GGI‘s website. 2. Click on My Data 3. Choose either „Pay Conference Bill“ for GGI conference participation fees or „Pay Membership Fee“ for all other GGI invoices (e.g. Membership Fees). 4. Make sure to input the respective amount and currency and enter the invoice number under reference. Once your payment was successful you will receive a confirmation by e-mail. Credit Card Payments are now available
    7. 7. GGI iPhone App Update • Fixed error connection in Member search • Adaptation to GGI‘s new corporate design • New function in Member search: share contact • Region updates • iPhone 5 support Version 1.6
    8. 8. Sophia Moon: moon@ggi.com Bi-monthly Webex Meetings | Marketing Strategy

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