8. acquisition
Select channels with high volume, high
conversion, low cost.
Measure all the way down the funnel to
revenue to find the highest converting
channels.
eleomeetups.com | @eleo
10. acquisition Examples
Airbnb figured out how to auto-post to
Craiglist to leverage the powerful existing
network.
Kayak recognized the power of Adwords
before its competitors. They optimized and
dominated. Expedia never caught up.
eleomeetups.com | @eleo
16. retention
Get users to the “Aha!” Moment as fast as
possible.
For Facebook, that’s 10 friends in 7 days.
For Twitter, that’s following 30 people.
eleomeetups.com | @eleo
17. retention
The best tool for retention is email.
ebay: You’ve been outbid.
LinkedIn: Year in review.
Facebook, Twitter: You have a new friend/
follower.
If you’re an app, make use of notifications.
eleomeetups.com | @eleo
18. retention
Contact your first 1000 customers
personally.
Send an email from the CEO.
Ask them to spread the word, and to give
you feedback.
Include your actual cell phone number.
eleomeetups.com | @eleo
21. referral
Is your product inherently social?
Make it painless for users creating new
content to also spread the word via external
networks.
eleomeetups.com | @eleo
22. referral
Does the user’s experience with your product
improve with inviting more people?
Make sharing your product your primary
channel of growth.
eleomeetups.com | @eleo
23. referral
Provide incentives, ideally ones that improve
the experience of using the product.
Create a contest and incentivize users to share
with others
eleomeetups.com | @eleo