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Increase The POWER of Your Business
Opportunity Promotions by Using
More Effective Ad Copy
If you are promoting ANY type of MLM offer, Home Business Opportunity or
Money Making Program then you have got to see what I've assembled that can
help you BIG TIME and DIRT CHEAP!
Hello my name is Craig Wilson
Copy writer and Entrepreneur
July 2014
The “key” to getting the most out of your advertising campaign(s) is to use the right words that
get the job done. A BIG factor in EVERY marketing promotion is keeping the potential
customers engaged all throughout the sales process...or as it's known today, “The Sales
Funnel”
Copywriters of old established the acronym of A.I.D.A. Which stands for Attention, Interest,
Desire and Action
Every (GOOD) promotional campaign from a Sales Letter to a Blog Post or Video MUST use
this sequence or all will be lost. This means your job as an advertiser is to capture Attention
first, then convince people to take Action buy clicking the submit or Buy Now button
So how do you first gain people's Attention? This can be done by stating a
PROBLEM that your target market is likely experiencing and LOOKING for a way to solve
EVERYTHING regarding the sales process always comes down to a Problem and Solution
scenario. For example...Why would you buy cough syrup? You wouldn't, unless you had a
cough right? Why would you call a plumber at 10pm at night? You wouldn't, unless you had a
leaky toilet or issue
Good ad copy ALWAYS solves a problem and offers solutions
Another way to grab people's attention is by stating a BENEFIT that the consumer will
experience if they buy what you're selling. For example, if you were buying a new car a good
sales person wouldn't waste too much time talking about the steel belted radial tires, but
rather they would talk about “how good” you would look behind the wheel
They would push your “hot buttons” and tickle your buying triggers by addressing the
EMOTIONAL side of the transaction. A good sales person KNOWS that emotions “drive” the
sales process!
Make NO mistake about it, people buy things not based on need, but want... the majority of
the time. They imagine how others will react to their new purchase and they get that little
tingle on the back of their necks and feel the release of endorphins (feel good chemicals:)
THIS is the sales process...
Having said that, I have a question for YOU now- Are you using the A.I.D.A. Formula in your
marketing? Are you addressing your target markets BIGGEST problems then helping them
find a solution? Are you offering your BIGGEST benefit upfront so the readers stick around?
If not, your marketing will fall flat on its face every time
Let's use SOLO ADS as an example here
Many online marketers these days are using them to build their lists, get sign ups for their
MLM offers or to buy info products etc.
Solo ads can work GREAT! They are among the fastest ways out there to get lots of
eyeballs on your opportunity quickly. So, how does the Solo Ad first get “SEEN”... With a
subject line of course
The Subject Line is the part of the sales funnel that can make or break your entire promotion
Using an ineffective subject line that doesn't create curiosity, offer a benefit or solve a problem
will FAIL plain and simple. When your potential prospect reads it, it's got to make them take
action in a few seconds or they will click away!
In Internet Marketing circles this is called “Selling The Click” ...if YOUR subject line doesn't
SELL people on reading your expensive solo ad, what good was it? Your solo ad is now
collecting digital dust and won't get noticed and this means NO sales :(
The SAME goes for your blog posts! What gets a blog post seen in the search engines? What
do people tend to notice first? The TITLE... The title is your introduction or opener to the blog
post
Should your title fall flat so will your post that you might have spent hours perfecting!
Crafting just the right message, finding the perfect image, building a captivating viral video, all
done for nothing
Posting videos on sharing sites? Looking to grab 1,000's of hungry viewers to buy your
affiliate products or other? Guess what gets the video noticed first? The answer is obvious
ALL of these things I've just mentioned are PROBLEMS that countless numbers of
Business Opportunity marketers encounter every day. They get excited about the prospect of
filling their funnels with endless buyer leads, but end up with little
There is however some GOOD NEWS I think you'll enjoy
I just happen to have a SOLUTION for these marketers :)
Marketers just like you
I understand that not everyone is a natural born copy writer and
that coming up with attention grabbing words or phrases isn't
always easy
What's the alternative? Typically, it's searching for a professional
copy writer to help them out, but this in of itself produces
another problem for the average person
THE COST!
Did you know hiring a writer can cost hundreds if not thousands of dollars? Even for
seemingly simple jobs... Not too mention you have to wait sometimes weeks on end to
accommodate “their” busy schedules
OK, so back to my Solution
Here's What I've Done For You
I have created a LARGE PDF that's filled with TONS of
attention grabbing Email Marketing/Solo Ad subject lines
and “Teaser Copy” that online marketers can use for a
variety of projects
Including Other Methods Such as:
*Videos
*Blog Posts
*Sales Letter Headlines
*Postcard/Magazine Headlines
*Classified Ads
*Social Media Marketing
and much more!
I have put SO MANY together that you might experience overwhelm at first
I ALWAYS over deliver and UNDER promise... In fact, one of my customers just
recently said this very thing about my product
You can see for yourself when you read what OTHER PEOPLE have said about
this product of mine. You'll notice I have 100% Positive Feedback
You DON'T earn this badge if your customers aren't happy
Once you have a copy of my PDF(s) in your hands you'll just
instinctively KNOW that you found GOLD
Who's This For?
Anyone who wants more Leads/Opt ins and Sales
Anyone who doesn't feel creative yet needs to be
Anyone who experiences that dreaded “writers block”
Anyone who LOVES when people do the hard work for them
REMEMBER THIS
If you're digging deep into your wallet/purse to buy “not so cheap” advertising then you MUST
know without a shadow of a doubt you're putting your best foot forward
This after all is WHY you're advertising in the FIRST PLACE right? TO MAKE A PROFIT!
Every cent has to count...
So, if you're buying full page ads, half, quarter or smaller ads in magazines THIS IS FOR
YOU
If you're buying solo ads to generate opt in leads for your list building efforts, THIS IS FOR
YOU
If you're producing PDF's to submit to doc sharing sites, building sales videos to post on video
sharing sites or building that POWERFUL VSL (Video Sales Letter) to WOW your visitors then
THIS IS FOR YOU
If you're outsourcing your ad placements for classifieds, doing postcard or sales letter
marketing for Direct Mail campaigns then THIS IS FOR YOU
READY TO SEE WHAT I'VE PUT TOGETHER FOR YOU?
CLICK HERE>> www.fiverr.com/marketingdepot
If you decide you like what you see and make a purchase of ANY gig of mine let me know you
FIRST heard of my gigs through this PDF and I'll give you a GIFT... No Strings Attached
Absolutely FREE
P.S. I think when you see the AMOUNT of content I provide, you might be a little
flabbergasted...BUT that's how I operate. Be sure to check out the “Gig Extras” and my
other information products
Thanks for reading this

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Solo Ads Need Powerful Subject Lines To Be Effective

  • 1. Increase The POWER of Your Business Opportunity Promotions by Using More Effective Ad Copy If you are promoting ANY type of MLM offer, Home Business Opportunity or Money Making Program then you have got to see what I've assembled that can help you BIG TIME and DIRT CHEAP! Hello my name is Craig Wilson Copy writer and Entrepreneur July 2014 The “key” to getting the most out of your advertising campaign(s) is to use the right words that get the job done. A BIG factor in EVERY marketing promotion is keeping the potential customers engaged all throughout the sales process...or as it's known today, “The Sales Funnel” Copywriters of old established the acronym of A.I.D.A. Which stands for Attention, Interest, Desire and Action Every (GOOD) promotional campaign from a Sales Letter to a Blog Post or Video MUST use this sequence or all will be lost. This means your job as an advertiser is to capture Attention first, then convince people to take Action buy clicking the submit or Buy Now button So how do you first gain people's Attention? This can be done by stating a PROBLEM that your target market is likely experiencing and LOOKING for a way to solve
  • 2. EVERYTHING regarding the sales process always comes down to a Problem and Solution scenario. For example...Why would you buy cough syrup? You wouldn't, unless you had a cough right? Why would you call a plumber at 10pm at night? You wouldn't, unless you had a leaky toilet or issue Good ad copy ALWAYS solves a problem and offers solutions Another way to grab people's attention is by stating a BENEFIT that the consumer will experience if they buy what you're selling. For example, if you were buying a new car a good sales person wouldn't waste too much time talking about the steel belted radial tires, but rather they would talk about “how good” you would look behind the wheel They would push your “hot buttons” and tickle your buying triggers by addressing the EMOTIONAL side of the transaction. A good sales person KNOWS that emotions “drive” the sales process! Make NO mistake about it, people buy things not based on need, but want... the majority of the time. They imagine how others will react to their new purchase and they get that little tingle on the back of their necks and feel the release of endorphins (feel good chemicals:) THIS is the sales process... Having said that, I have a question for YOU now- Are you using the A.I.D.A. Formula in your marketing? Are you addressing your target markets BIGGEST problems then helping them find a solution? Are you offering your BIGGEST benefit upfront so the readers stick around? If not, your marketing will fall flat on its face every time Let's use SOLO ADS as an example here Many online marketers these days are using them to build their lists, get sign ups for their MLM offers or to buy info products etc. Solo ads can work GREAT! They are among the fastest ways out there to get lots of eyeballs on your opportunity quickly. So, how does the Solo Ad first get “SEEN”... With a subject line of course The Subject Line is the part of the sales funnel that can make or break your entire promotion Using an ineffective subject line that doesn't create curiosity, offer a benefit or solve a problem will FAIL plain and simple. When your potential prospect reads it, it's got to make them take action in a few seconds or they will click away!
  • 3. In Internet Marketing circles this is called “Selling The Click” ...if YOUR subject line doesn't SELL people on reading your expensive solo ad, what good was it? Your solo ad is now collecting digital dust and won't get noticed and this means NO sales :( The SAME goes for your blog posts! What gets a blog post seen in the search engines? What do people tend to notice first? The TITLE... The title is your introduction or opener to the blog post Should your title fall flat so will your post that you might have spent hours perfecting! Crafting just the right message, finding the perfect image, building a captivating viral video, all done for nothing Posting videos on sharing sites? Looking to grab 1,000's of hungry viewers to buy your affiliate products or other? Guess what gets the video noticed first? The answer is obvious ALL of these things I've just mentioned are PROBLEMS that countless numbers of Business Opportunity marketers encounter every day. They get excited about the prospect of filling their funnels with endless buyer leads, but end up with little There is however some GOOD NEWS I think you'll enjoy I just happen to have a SOLUTION for these marketers :) Marketers just like you I understand that not everyone is a natural born copy writer and that coming up with attention grabbing words or phrases isn't always easy What's the alternative? Typically, it's searching for a professional copy writer to help them out, but this in of itself produces another problem for the average person THE COST! Did you know hiring a writer can cost hundreds if not thousands of dollars? Even for seemingly simple jobs... Not too mention you have to wait sometimes weeks on end to accommodate “their” busy schedules
  • 4. OK, so back to my Solution Here's What I've Done For You I have created a LARGE PDF that's filled with TONS of attention grabbing Email Marketing/Solo Ad subject lines and “Teaser Copy” that online marketers can use for a variety of projects Including Other Methods Such as: *Videos *Blog Posts *Sales Letter Headlines *Postcard/Magazine Headlines *Classified Ads *Social Media Marketing and much more! I have put SO MANY together that you might experience overwhelm at first I ALWAYS over deliver and UNDER promise... In fact, one of my customers just recently said this very thing about my product You can see for yourself when you read what OTHER PEOPLE have said about this product of mine. You'll notice I have 100% Positive Feedback You DON'T earn this badge if your customers aren't happy Once you have a copy of my PDF(s) in your hands you'll just instinctively KNOW that you found GOLD
  • 5. Who's This For? Anyone who wants more Leads/Opt ins and Sales Anyone who doesn't feel creative yet needs to be Anyone who experiences that dreaded “writers block” Anyone who LOVES when people do the hard work for them REMEMBER THIS If you're digging deep into your wallet/purse to buy “not so cheap” advertising then you MUST know without a shadow of a doubt you're putting your best foot forward This after all is WHY you're advertising in the FIRST PLACE right? TO MAKE A PROFIT! Every cent has to count... So, if you're buying full page ads, half, quarter or smaller ads in magazines THIS IS FOR YOU If you're buying solo ads to generate opt in leads for your list building efforts, THIS IS FOR YOU If you're producing PDF's to submit to doc sharing sites, building sales videos to post on video sharing sites or building that POWERFUL VSL (Video Sales Letter) to WOW your visitors then THIS IS FOR YOU If you're outsourcing your ad placements for classifieds, doing postcard or sales letter marketing for Direct Mail campaigns then THIS IS FOR YOU READY TO SEE WHAT I'VE PUT TOGETHER FOR YOU? CLICK HERE>> www.fiverr.com/marketingdepot If you decide you like what you see and make a purchase of ANY gig of mine let me know you FIRST heard of my gigs through this PDF and I'll give you a GIFT... No Strings Attached Absolutely FREE
  • 6. P.S. I think when you see the AMOUNT of content I provide, you might be a little flabbergasted...BUT that's how I operate. Be sure to check out the “Gig Extras” and my other information products Thanks for reading this