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Impact Of Online Technology On The Nonprofit Sector
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Impact Of Online Technology On The Nonprofit Sector


Husita August 2007 Conference Slides

Husita August 2007 Conference Slides

Published in Economy & Finance , Technology
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  • 1.
    • Impact of online technology on the Nonprofit sector
    • Overview of current state and trends
    • By Dmitry Buterin
    August 28, 2007
  • 2.
    • About me
    • Dmitry Buterin:
      • Chief Apricot (aka Product Manager) for Wild Apricot
      • Wild Apricot is a product by www.Bonasource.com , in business since 2001
    • Wild Apricot is a web-based (hosted) software for non-profits:
      • Membership, donor and contact management
      • Event registration
      • Online payments and donations
      • Integrated website with CMS
    • Modern: brings Web 2.0 functionality to non-profit sector
    • Usability: Designed for non-technical staff and volunteers
    • Affordable: Over 2,400 organizations signed up since July 2006 launch. Average price: $40/month
    • Wild Apricot blog:
    • web technology and social media tools for associations, clubs, charities, and other non-profit and member-based organizations. We focus on the issues and trends relevant to volunteers, administrators, webmasters, and managers seeking to get their sanity back by taming the modern web technologies and using them effectively
  • 3.
    • Agenda
    • Sector definition
    • Current state for use of technologies
    • Free software infrastructure
    • Online tools – key benefits
    • Online tools – case studies: wiki, blogging, flickr, delicious
  • 4.
    • Non-profit sector – US example
    • Estimated at 1,000,000 – 1,500,000 organizations (!)
    • Most are small, volunteer-driven
    • All over the map:
      • Charities
      • Churches and other faith-based organizations
      • Community organizations
      • Associations and clubs
      • Informal communities
      • Foundations
      • Education / Health / Environment/ Animals / Welfare …
  • 5.
    • dotOrganize study - 2006
    • 400 organizations studied
    • Wide variety of tools but 9 out of top 10 most used tools fell under
    • communications and fundraising categories
    • Many are NOT using even basic tools:
    • not collecting emails (55%), not using mass emails and e-newsletters(39%), not taking online donations (47%), do not provide downloadable materials (43%)
    • Very small percentage uses newer ‘Web 2.0’ tools like podcasting (3%), wiki (4%), social networking
    • “… Respondents do not always want valuable newer technologies because they don't understand them, don't recognize their strategic value, or don't know they exist. …”
    • 59% (!) are frustrated with current tools
    • While the amount of money spent did not affect respondents' level of technology satisfaction, organizers across the board reported that money (57 percent), time (45 percent), and lack of staff expertise (34 percent) prevent their organizations from fully taking advantage of databases and online tools.
    • “… trends in Web-based software development have created an ideal climate for collaboration and innovation . … Open application programming interfaces (APIs) enable separate applications to work with each other … on-demand software, such as Salesforce.com or Democracy in Action, enables users to access tools that are hosted and maintained online. On-demand access is lessening the need for in-house technical staff and making a wider array of tools accessible and affordable for organizers. “
    • http://dotorganize.net
  • 6.
    • Common challenges
    • Budgetary constraints
    • Limited access to IT expertise to select, setup and maintain system
    • Outdated infrastructure
    • Volunteers do most of the work –> catch 22: inadequate system, frequent turnover, low efficiency
  • 7.
    • Good news: Free online software!
    • Google apps (Word processing, Spreahsheets)
    • Google email for your domain
    • Skype, Zoho, Meebo for online collaboration
    • Microsoft Office Live for website hosting
    • Salesforce.com for contact management (10 licenses for qualified non-profits)
    • And more…
    • Social networking sites like MySpace and Facebook
    • Photo and video sharing sites like YouTube and Flickr
    • Blogging tools to stay in touch with supporters
    • Leading edge: Google Earth Outreach, Second Life
    • Access to IT specialists is the biggest constraint
  • 8.
    • Online tools – key benefits
    • Enable remote access
    • Support collaborati ve work
    • Automatically updated
    • Do not require extensive training – volunteers can get started quickly
    • (!) Security is an important issue
  • 9.
    • Virtual volunteering case study
    • Case study: Macdonald Youth Services- Winnipeg, Canada
    • providing children and their families with a range of quality treatment and support services since 1929
    • 300 part-time volunteers
    • Sample volunteer tasks
    • Design annual reports
    • Voice narration
    • Video editing
    • Programming and Flash design
    • Online tutoring
    • Maintain online job board
    • Key Benefits:
    • Much easier to recruit volunteers to do work online/offsite
    • Lowering office overhead
    • Volunteers can work on their own schedule
    • Volunteers can use their own PC and software
    • Access much wider pool of volunteers
    • For more details: http://www.techsoup.org/learningcenter/volunteers/page5427.cfm
  • 10.
    • Online collaboration - Wiki case study
    • Never Again International, a nonprofit network dedicated to promoting peace and preventing genocide . chapters in Rwanda, Burundi, America, Canada, the United Kingdom, and China
    • Usage
    • Current projects information
    • Essays and creative writing
    • Collaborative research
    • Events
    • Resource for all involved
    • News
    • Also integrate with flickr
    • http://www.flickr.com/photos/tags/neveragaininternational/
    • More info: http://www.techsoup.org/learningcenter/webbuilding/page5511.cfm
  • 11.  
  • 12.
    • Case study: Wiki as intranet
    • Alzheimer Society of Ontario - 39 chapters
    • Used by chapter directors, education coordinators and volunteers
    • Collaboration on many different issues, chapter and staff directory, meeting notes, and planning documents
    • Integrated with delicious
    • Each time ASO staffers see a story they think is relevant to the group, they use del.icio.us to tag it using the keywords "alzheimers" or "asoont" (short for Alzheimer's Society of Ontario); that story then automatically appears on Ensemble's RSS page.
    • http://del.icio.us/tag/asoont
    • uses Flickr’s tagging capabilities to add Alzheimer's-related images to its wiki. The organization encourages staff members to upload their own images to flickr or tag relevant pictures using the "asoont" tag. ASO then uses the tagged photos to build a slide show, which is embedded in the wiki . http://www.flickr.com/photos/tags/asoont
    • Learning
    • Wikimaster is key: monitoring changes and encouraging users/offering support
    • Read more: http://www.techsoup.org/learningcenter/webbuilding/page6031.cfm
  • 13.  
  • 14.
    • Blogging
    • American Cancer Society
    • Blogging since 2003
    • http://www.fispace.org/
    • discuss new technologies, new science, new communication tools, social change, fundraising trends, and volunteerism.
    • 1 1 authors - regular contributors and volunteers helping with content.
  • 15.
    • Mashups / Widgets
    • Way to extend you r website functionality with third-party services
    • NYC Coalition Against Hunger: Mapping Project
    • umbrella group for New York's more than 1,100 charitable soup kitchens and food pantries
    • … first-ever interactive maps of hunger and food resources in New York City. … locate soup kitchens and food pantries by zip code, keyword or borough.
  • 16.  
  • 17.
    • Social networking sites
    • Humane Society of the United States
    • N ation’s largest and most powerful animal welfare organization
    • Us e Facebook and MySpace for Advocacy and Fundraising
    • Learnings:
      • invest time to build and maintain the community
      • Keep content fresh. Post video, photos, events, news
      • Respond to everyone
    • Read more: http://www.wildapricot.com/blogs/newsblog/archive/2007/08/16/interview-with-carie-lewis.aspx
  • 18.  
  • 19.
    • Conclusion
    • Online IT tools are quickly changing the landscape and enabling non-profits to do more, with less
    • The bottleneck is access to IT experts.
      • We – IT experts – can and should help by volunteering our expertise and educating people about online tools
    • Get involved!
  • 20.
    • To learn more
    • blog.wildapricot.com – will post presentation slides with all links
    • www.techsoup.org
      • What Is Web 2.0 Anyway? http://www.techsoup.org/learningcenter/webbuilding/page4758.cfm
    • www.nten.org
      • the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.
    • www.ConsultantCommons.org
      • online collaboration space and community for IT consultants who work with non-profits. The system is designed so that consultants can find, contribute and collaborate on tools and information they use to maintain a consultancy and provide services to nonprofits
    • www.dotOrganize.org
      • a nonprofit project that aims to helps social change organizers combine the wide reach of the Web with the deep power of the handshake. We believe that smart use of technology, when combined with traditional organizing strategies, can create exciting new models for social change.
    • www.Idealware.org
      • andid Consumer-Reports-style reviews and articles about software of interest to nonprofits, centralized into a website. Through product comparisons, recommendations, case studies, and software news, Idealware allows nonprofits to make the software decisions that will help them be more effective