E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile apps, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. The online marketing mix also consists of 7Ps - product, price, place, promotion, privacy, personalization, and payment

1. E-
MARKETING

5. 32

6. E-Marketing
Electronic Marketing
“ ”

7. E-
marketing

10. Traditional Marketing)
E-
Marketing

12. E-Marketing
E-Marketing

14. E-Marketing

15. Identifying)

16. Anticipating)
E-Marketing
easy Jet
(http://www.easyjet.com)

17. Satisfying)
E-Marketing

18. (e-Marketing Strategic
Planning)

19. e-
Marketing

20. Business
Customer
Government

21. 9
B2B B2G B2C
G2B G2G G2C
C2B C2G C2C

22. Business to Business : B B
EDI (Electronic Data
Interchange) Extranet
Just-in-time

23. Business to Consumer : B C
(SMEs) World Wide Web
e-Mail Web Site
Web Site

24. Business to Government :
B G
(Government Procurement)

25. Customer to Customer : C C
Web site

26. Consumer to Business (C B)
Internet
Online

27. Government to
Business/Citizens G B, G C)

28. B2B Model
B2B (Business to
Business)
Ex.
www.FoodMarketExchange.com

29. B2G Model
B2G
(Business to Government)

30. B2B Model
www.plasticsnet.com

31. B2C Model
(Business to Consumer)
www.amazon.com ,www.jobsdb.com
Ex. www.AR4U.com, www.Tohome.com

33. G2B Model
e-Revenue

34. G2G Model
Government
Fiscal Management Information System
:GFMIS) www.gfmis.go.th

35. G2C Model
Government to Citizen
e-Government , e-Citizen
Smart Card

36. C2B Model
(Mobile Commerce)

37. C2G Model
email
email

38. C2C Model
www.thai2hand.com
www.ebay.com

39. C2C Model
Ex. www.ThaiSecondhand.com,
www.Ebay.com

40. 
Online Marketing Mix
 6 C’s
 Long tail

41. Online Marketing Mix
Jerome McCarthy
Michigan State University
4P’s Product + Price + Place +
Promotion
3
Personalize or Personal Interest
+ Personal Network
+ Public Commentary

42. Product
Privacy Place
7P’s
Payment Price
Personalize Promotion

43. 1. Product
E-Commerce
• (Digital Goods
Product)
Software (Palm Software,
)
Media (Music, Picture)
(E-Book)
• (Physical Goods
Product)
Books, Computer, , Silk
Screen,
•

44. 2. Price
• (
•
•
-

45. 3. Place
•
• / Friendly user
•
•
•

46. 4. Promotion
• & PR
Banner, E-mail
• Up Sale Cross Sale
Up Sale
Up Sale
Cross Sale

47. 5. Privacy (
• Privacy Policy
•
- E-Mail

48. 7. Payment
• Credit Card – Payment
• Credit Card

49. Content
Convenience Community
6C’s
Communication Commerce
6 Customization

51. e-Marketing