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Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook

by on Feb 07, 2011

  • 144,433 views

Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel ...

Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.

The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.

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  • glenrichardson Glen Richardson, CMO at Fruugo at Fruugo Thought this might be relevant: http://www.slideshare.net/glenrichardson/fighting-showrooming-with-showrooming 11 months ago
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  • fermor125 fermor125 muy buen aporte interesante y a la vez podemos aprovecharlo para nuestros futuros proyectos. En lo personal busque la ayuda de una agencia digital www.sqcreativoscr.com 1 year ago
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  • publicdefender publicdefender soda, please do not quote Jarrett. He's a home wrecker selling diapers. horrible person. 1 year ago
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  • sodaslideshare sodaslideshare If you post a factual but negative comment here, it gets deleted. 1 year ago
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  • jandirafeijo jandira feijó, journalist at Prefeitura de Porto Alegre tks 2 years ago
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  • pfreer Messageworks Communications at Messageworks Communications Outsourcing Social, hmm... 2 years ago
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  • bigperson Koji Tanaka, Marketing at BILCOM This is great report ! Thank you for sharing. 2 years ago
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  • shrip1220 Shripal Shah, Senior Vice President, Digital at Catalyst Public Relations this is a great report, thank you for taking the time to build and share this. 2 years ago
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  • del1122 Pallino1021 at Pallino1021 A compelling account of new media and how to plan for what may be next! 2 years ago
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  • sidew sidew thank's for sharing 2 years ago
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Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook Document Transcript