Why Social Media is so important for marketing purposes as a Publisher? Check it here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3

1. Social Media Marketing
for Publishers

2. Outcomes
You need a basic tool!

3. Know Your Audience
Know Your Audience!
• You can’t market the same way if the mechanic on the left than you
can to Caucasian dad to the right, you’re going to have different
platform you have to look into your going to have different types of
languages you have to look into and you can’t market to the college
student on the left the same wat you would market to the grandma on
the right and most of all you sure can’t market to the young teenage
girl on the middle the same way you market to a dad or a mom, So you
have to know your audience is!
• You need to know their Age, Gender, Income, Occupation, Education,
Race, Nationality, Religion etc. These are things you should know to
tell you who generally doesn’t have any money because then you can
start marketing without people using social media instead guessing.

4. Know Your Platform
Each one of these things is used
for something different:
– Facebook is more like a listening
technique.
– Twitter is more of a learning
technique. Etc.
So what do you want to target
with how do you want to get that
information out there and what
platform do you want to use?

5. Know Your Platform
Find the most important
platform 2-4 most important
platform and really work them.
Pick the most profitable for you.
When you know your platform
you need to know what your
platform does for you what
demo graphics it appeal to and
how to best use it.

6. Appropriate Language
Beyond even get the actual
language you’re using.
Languages you can see in that
lower right corner its more than
playing a bad words.
Its more than the word you’re
choosing to convey your message.
Your language is everything from
what kind of video, picture you
share if you use hashtags or if you
don't if you tag people in your
photos or if you don’t

7. Appropriate Language
Your word choice its part of it
but its not all of it, you're not
going to share the same type of
picture in Better Homes and
Gardens that you would share if
you are on call and hangout
block.
You have to know the
appropriate languages and what
they respond at because people
share what they know on social
media “people share what they
know what they understand”

8. Appropriate Language
So you know what language to
be used so that they can
understand you if they don’t get
it they’re not going to share it.
Sharing is the best way to get
your information out there to
more people.
Sharing is how you can recruit
new potential business.

9. Digital Marketing Messaging
You have to know your social media
marketing message this applies to all
marketing in general.
The Scatter Shot approach is kind of
throw out a whole bunch of tiny little
pieces and hope something hit
something and kill something, maybe
you going to do a little damage, maybe
your going to take down a rabbit, your
not going to make a serious impact,
unless you use something focus and
sharp because with the right arrow
right bow you can take down a bear so,
I use this particular picture of arrow on
focus because you can see it got a
point and it got 3 prong the point
would be your message,

10. Digital Marketing Messaging
whatever method you’re trying
to get across whether you have
the best customer service,
number 1 place to go for
information on social hangout in
Austin Texas whatever your
trying to get across that’s your
message you need to have one
message, because when you
have one message for all of your
campaign all other marketing
campaign print, radio, tv, digital,
social media they all have your
message for getting across,

11. Digital Marketing Messaging
Those are the successful
marketing campaign, too many
people take five different really
good marketing campaign and
they just throw it out the and
hope it will work or you want to
know the trick to making your
marketing campaign to work and
work really well make a mark in
contact with each other don’t
pin them against each other
have one message you driving
out to people.

12. Digital Marketing Messaging
With Social Media you need to
know your social media marketing
campaign because social media is
about listening and responding and
learning more than it is about
recruiting
Example: Frost Bank
In social media they really driving
home the great customer service,
they respond to everything,
interactive sharing jokes, pictures
and videos regarding customer
service everything they do line up
with their message.

13. Free MP3 Podcast reveals how to use social media to sell more stuff.
Find out more at
www.sociamigo.com/mp3