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#SourceCon
Johnny Campbell
Founder & CEO
Social Talent
@socialtalent
How many placements a
month should a perm
consultant make?
How much should a perm
consultant bill per month?
4
$15k
I
Identify
C E S
Contact Engage Submit
Balazs Paroczay, Randstad Sourceright @TheBalazs
What % of your
Search Results (I)
would you normally
Contact (C)?
>95%
17
per day
52
per day
Search Accuracy directly
correlates with Success
Recruiting like a Sourcing Ninja
.Net Developer
SQL
Agile
San Francisco
engineer
enginer
enginner
C E
Contact Engage
I
Identify
S
Submit
What is a Sourcer’s
average
rate from talent they
?
?>65%
How are Sourcers
engaging with passive
candidates?
How are Sourcers
engaging with
passive candidates? 38%
30%
21%
6%
4%
Connect
39% 29% 42%
Other
Most Sourcers either send an InMail or add
address, while only 6% pick up the phone to try
and reach them. This is stunning considering how
important personal communication is in engaging
potential talent.
likely to be using a free LinkedIn account, with
no InMails, it’s much more likely that they will add
Does Medium of
Engagement effect
Response Rates?
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
Connectaverage
s
or
ou
?
rcers primarily
und striking
es.
mail performed
22%
30%
23%
25%
10%
40%50%
0%) - VERY LOW (<10%)- LOW (10-20%)
Connect
16%
22%
22%
30%
23%
25%
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
16%
24%
37%
22%
8%
32%
34%
26%
11Global Sourcing Survey
- HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%)
When we analysed the data on how Sourcers primarily
engaged with passive candidates we found striking
differences in their average response rates.
someone as a connection, sending an email performed
even better. However, the majority of
This reinforces the need for Sourcers to have traditional
phone skills to complement their online search skills.
16%
24%
37%
22%
8%
32%
34%
26%
11Social Talent | Alexander Mann Solutions Global Sourcing Survey
- HIGH (> 40%) - MEDIUM (20-40%)
What are the average
response rates
by medium for
candidates you
?
When we analysed the data on how Sourcers primarily
engaged with passive candidates we found striking
differences in their average response rates.
someone as a connection, sending an email performed
even better. However, the majority of
This reinforces the need for Sourcers to have traditional
phone skills to complement their online search skills.
8%
26%
10%
40%50%
Finding Phone Numbers
google.com/maps
Social Talent, Dublin
What is the best time of day to send an email?
What is the best time of day to call someone?
6am
First
thing
C
Contact
I
Identify
E
Engage
S
Submit
What is the objective of your first call? Not to close
them!!!
How many touch points does it
typically take to close a candidate?
4
How many touch points does it
typically take to close a woman?
8
You, Your, Yours V I, We, Our
$1.50
1 minute of lost productivity costs:
$22,500
per annum
1 hr of lost productivity each day costs:
are all seeing higher net fee
income from their sourcing ninjas!
“Since undertaking Social
Talent training, Alexander
Mann Solutions have seen
a 31% increase in recruiter
productivity”
Justin Jamieson Global Sourcing
Performance & Effectiveness Lead
“Social Talent’s platform
has been a fantastic
ROI – 20% increase in
number of placements
post training”
Gavin Speirs,
Chief Executive Officer
#SourceCon
Johnny Campbell
Founder & CEO
Social Talent
@socialtalent

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How to Engage Passive Candidates and Increase Sourcer Response Rates

  • 1. #SourceCon Johnny Campbell Founder & CEO Social Talent @socialtalent
  • 2. How many placements a month should a perm consultant make? How much should a perm consultant bill per month? 4 $15k
  • 3.
  • 4. I Identify C E S Contact Engage Submit Balazs Paroczay, Randstad Sourceright @TheBalazs What % of your Search Results (I) would you normally Contact (C)? >95%
  • 5. 17 per day 52 per day Search Accuracy directly correlates with Success
  • 6. Recruiting like a Sourcing Ninja
  • 8.
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  • 23. What is a Sourcer’s average rate from talent they ? ?>65%
  • 24. How are Sourcers engaging with passive candidates? How are Sourcers engaging with passive candidates? 38% 30% 21% 6% 4% Connect 39% 29% 42% Other Most Sourcers either send an InMail or add address, while only 6% pick up the phone to try and reach them. This is stunning considering how important personal communication is in engaging potential talent. likely to be using a free LinkedIn account, with no InMails, it’s much more likely that they will add
  • 25. Does Medium of Engagement effect Response Rates?
  • 26. - HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%) Connectaverage s or ou ? rcers primarily und striking es. mail performed 22% 30% 23% 25% 10% 40%50% 0%) - VERY LOW (<10%)- LOW (10-20%) Connect 16% 22% 22% 30% 23% 25% - HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%) 16% 24% 37% 22% 8% 32% 34% 26% 11Global Sourcing Survey - HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%) When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates. someone as a connection, sending an email performed even better. However, the majority of This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills. 16% 24% 37% 22% 8% 32% 34% 26% 11Social Talent | Alexander Mann Solutions Global Sourcing Survey - HIGH (> 40%) - MEDIUM (20-40%) What are the average response rates by medium for candidates you ? When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates. someone as a connection, sending an email performed even better. However, the majority of This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills. 8% 26% 10% 40%50%
  • 28. What is the best time of day to send an email? What is the best time of day to call someone? 6am First thing
  • 30. What is the objective of your first call? Not to close them!!! How many touch points does it typically take to close a candidate? 4 How many touch points does it typically take to close a woman? 8 You, Your, Yours V I, We, Our
  • 31. $1.50 1 minute of lost productivity costs: $22,500 per annum 1 hr of lost productivity each day costs:
  • 32. are all seeing higher net fee income from their sourcing ninjas! “Since undertaking Social Talent training, Alexander Mann Solutions have seen a 31% increase in recruiter productivity” Justin Jamieson Global Sourcing Performance & Effectiveness Lead “Social Talent’s platform has been a fantastic ROI – 20% increase in number of placements post training” Gavin Speirs, Chief Executive Officer
  • 33. #SourceCon Johnny Campbell Founder & CEO Social Talent @socialtalent