Local Social Media Best Practices for Targeting Your Community
•Download as PPTX, PDF•
0 likes•541 views
Strategies for community banks to leverage social media to reach local markets
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Local Social Media Best Practices for Targeting Your Community
Similar to Local Social Media Best Practices for Targeting Your Community (20)
Recently uploaded
Recently uploaded (20)
Local Social Media Best Practices for Targeting Your Community
- 1. Local Social Media Best Practices #BankLocal #BankLocal
- 2. Introduction #BankLocal Ben Pankonin Social Assurance Ann Chen ICBA
- 3. #BankLocal AGENDA Isn’t it all global? Why focus locally? How do I target locally? What Works? What are next steps? support@socialassurance.com
- 4. think globally, act locally. -Paul McCartney #BankLocal
- 5. Isn’t everything Global? #BankLocal
- 6. WHY FOCUS LOCALLY? #BankLocal
- 7. Over 80% Top Engagers are Local #BankLocal
- 8. HOW DO I TARGET LOCALLY? #BankLocal
- 9. How Do I Target Locally? • Local CONTENT • Local ADVERTISING • Local INTERESTS #BankLocal
- 10. Local Content #BankLocal Think Relevance. • Weather, • News, • Events,
- 11. How Do I Target Locally? “There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.” #BankLocal -Morris Hite
- 12. How Do I Target Locally? #BankLocal • Facebook, • Twitter, • LinkedIn, • Google.
- 13. Local Interests #BankLocal • Sports • History • Culture • Other Pages
- 16. #BankLocal Local or Seasonal Campaigns
- 17. What Works? Photos Work #BankLocal • Staff Photos • Highlights
- 20. Reporting #BankLocal Report on: • Individuals, • Posts • Locations
- 21. It’s Not On You… • Delegate Content • Recruit Advocates • Centralize Approvals #BankLocal
- 22. Contact #BankLocal Ann Chen Ann.Chen@icba.org 202-821-4346 @annj_chen LinkedIn.com/in/annjchen Ben Pankonin ben@socialassurance.com office 402-875-5636 x1001 @benpankonin LinkedIn.com/in/benpankonin