Daina Middleton will talk about her book, Marketing in the Participation Age, which discusses how in order for companies to truly connect with customers, they must encourage participation in the entire customer experience – an idea that is at the core of most recent conversations about customer experience. She will also talk about her keynote at The Social Shake-Up on the afternoon of June 9.

1. Exclusive Conversation with
Daina Middleton: Learn from the
Head of Global Business
Marketing at Twitter
#SMTLive

2. #SMTLive
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Today’s Panelists:
Daina Middleton
Head, Global Business Marketing, Twitter; @dainamiddleton
An expert in the digital marketing space and marketing professional with more than 20
years in the industry, Daina Middleton runs Business Marketing globally for Twitter.
Before that she was the global CEO of Performics, one of the largest search and
performance media agencies in over 30 countries around the world. Daina recognized
that marketing was undergoing a transformational change nearly a decade ago, and as
a marketer, was struggling to use outdated tools, processes and language. She
published a book about the topic in 2012 called Marketing in the Participation Age: A
Guide to Motivating People to Join, Share, Take Part, Connect, and Engage.
Robin Carey
Social Media Today, CEO; @RobinCarey
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to
manage online B2B communities that connect large organizations with people they
want to influence. As traditional media went digital, and the internet went social,
Robin was one of the first to realize that the emerging social media platforms offered
huge promise to corporations seeking to interact directly with, and learn from, their
customers, their employees, and experts.
#SocialShakeup15

4. #SMTLive
Marketing in the Participation Age
Daina Middleton
Head, Global Business Marketing, Twitter;
@dainamiddleton
Image source: Wiley.
http://www.wiley.com/WileyCDA/WileyTitle/productCd-
1118402308.html
#SocialShakeup15

5. #SMTLive
“Twitter has hinted frequently in recent quarters at its desire to
convey and capitalize on its audience beyond its 284 million active
registered users. On Wednesday it made that goal more explicit.
"We want Twitter to be nothing less than the very best way to keep
up with your world," CEO Dick Costolo said at the start of the event.
‘We have a goal to build the largest daily audience in the world.’”
Source: Bergen, M. Twitter Pitches Itself as Reaching the 'Largest Daily Audience’ .
Retrieved from http://adage.com/article/digital/twitter-pitches-reaching-largest-daily-
audience/295832/
#SocialShakeup15

6. #SMTLive
Join us for The Social Shake-Up 2015: Social
and So Much More:
• Exciting keynotes:
• George Takei: The actor, author, and Internet
superstar will be speaking about his personal life
and journey as our closing keynote. Join us for
what promises to be an out-of-this-world closing
keynote and see a whole new side to the man
Mashable called the most influential person on
Facebook.
• Daina Middleton: The Head of Global Business
Marketing for Twitter, Daina Middleton, will
keynote on "Marketing in the Participation Age"
on Tuesday afternoon.
#SocialShakeup15

7. #SMTLive
Join us for The Social Shake-Up 2015: Social and So Much More:
• Top brands will have frank conversations about the future of social -- conversations you
won't be able to sit in on anywhere else. Featuring brands such as:
#SocialShakeup15

8. #SMTLive
Join us for The Social Shake-Up 2015: Social and So Much More:
• 40 breakout sessions across five tracks covering topics such as:
• Using Social as a Predictive Tool to Value Your Brand
• How to Align Your Digital Initiatives with the C-Suite Agenda
• The Impact of Social Media on Customer Experience
• Retail + Data: Leading the Way in Customer Engagement
• From Social Listening to Creative Output: Following the Yellow-Brick Road
• Online Community is Bigger and Badder Than Ever
• Social Crisis Simulations: Anticipating Your Next Viral Disaster
#SocialShakeup15

9. #SMTLive
What last year’s attendees had to say:
“Social Shake Up is one of my ‘can't miss’ events of the year. I find that it pulls top-level
marketing and sales professionals that are actively sharing best practices, thought
leadership and challenges. I always leave with actionable ideas to improve our company.” –
Richard Brasser, CEO, rFactr
“The Social Shake-Up was one of the lowest-hype, highest-value social events I have
attended. Unlike other social media events, attendees at the Social Shake -Up were having
frank discussions about social media's limits and struggles, and the dialog was about where
social fits and how it is changing business rather than just being about status updates and
marketing programs. I was very glad I attended.” -- Augie Ray, Director - Global Voice of
Customer Strategy, Fortune 100 Financial Services Company
#SocialShakeup15

10. #SMTLive
Win a Free Ticket to The Social Shake-Up!
#SMTLive Audience: Tell us why you want to go to The
Social Shake-Up to be entered for a chance to win.
Tweet: “I want to go to #socialshakeup15 because…”
#SocialShakeup15

11. #SMTLive
Upcoming Webinar
March 26th
Transforming Data Noise Into Data Intelligence
Panelists: Mason Nelder, Verizon and Brendon O’Donovan, Clarabridge
Moderator: Paul Dunay
#SocialShakeup15