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Do you have a digital media strategy?
- 1. Do you have an online strategy yet?
- 2. Why do you need a strategy in the first place? The next few slides will answer that question.
- 3. But, first..We need to tackle another question: “ Digital Media/ Interactive Media/ Social Media” Why don’t we simply call it the Internet ?
- 4. Digital/Social Media is different from the Internet. To understand how, we must understand Internet’s evolution over the years.
- 5. The internet started as what is now called “Web 1.0”. Remember?
- 8. And, of course, there was nothing known as look and feel*… * We hope the term ‘coolest graphics’ did make you smile!
- 9. Currently, we live in the web 2.0 era.
- 10. The web is now a platform. And a smart one at that. It’s not just about information any more, its about interaction .
- 11. What was once a monologue, has become a dialogue . It’s all about connections , conversations and contributions .
- 12. Create , discuss , and share are the operative keywords. And, yes, the presentation is a lot better!
- 13. Interactivity is on a new high! Hence, the term Interactive Media.
- 15. Internet is a powerful platform. Which brings us to our original question: Why do you need an online strategy? Because, the impact of digital/social media cannot be ignored.
- 16. Lets get our facts straight.
- 17. 2/3 rd of the global internet population visits social networks. Nielson, Global Faces and Networked Places, 2009
- 18. Visiting social websites is now the 4 th most popular online activity-ahead of personal email. Nielson, Global Faces and Networked Places, 2009
- 19. Time spent on social networks is growing at 3x the overall internet rate , accounting for ~10% of all internet time. Nielson, Global Faces and Networked Places, 2009
- 20. “ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control .” Rupert Murdoch, Global Media Entrepreneur
- 21. “ Word of Mouth” publicity has a new avatar- SOCIAL MEDIA!
- 22. 93% of social media users believe a company should have a presence in social media. Cone, Business in Social Media Study, September 2008
- 23. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
- 24. “ For companies, resistance to social media is futile. Millions of people are creating content on the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” BusinessWeek, February 19, 2009
- 25. Need we say anymore? You do need an online strategy! And, that’s where we come in.
- 26. Let us outline your strategy, specific to your needs.