Do Your Visitors Do What You Want Them To Do, Debbie Cohen Abravanel, Aladdin
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Do Your Visitors Do What You Want Them To Do, Debbie Cohen Abravanel, Aladdin Forum MIT Israel-Web Marketing: Converting Traffic to Sales
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Do Your Visitors Do What You Want Them To Do, Debbie Cohen Abravanel, Aladdin
- 1. Do your visitors do what you want them to do? Debbie Cohen-Abravanel Web Research & Production Director [email_address]
- 6. Sample of statistics tool with overlay
- 7. Possibility to dig deeper and see conversions
- 9. Setting up an experiment in Google Website Optimizer
- 11. Pure landing page – no website navigation
- 12. Landing page with website navigation
- 13. Results of landing page within website navigation compared to no navigation Without navigation With navigation
- 16. Results for landing page with new design No navigation with blue header New “cleaner” design
- 17. Significant results to help you make decisions Testing a word “download” versus “request” Testing a image button versus a link (download) (text link)