If you're not doing multivariate (MVT) optimization tests on your landing pages, you could be leaving hundreds of thousands of dollars on the table. But for those that have checked out MVT, all those tools and consultants can get expensive pretty darn quick. No matter how great the return on investment, sometimes there just isn't any money. Enter MVT DIY-style! or, multivariate optimization "do it yourself" style. This session will show you how to use Google's free tools so that you can setup your own tests.

1. Multivariate Optimization Do-It-Yourself Edition [150] April 9, 2010 Steve Daigneault

4. Your landing page submit Trust Mrs. Peacock. She knows how to light candlesticks without killing anyone. Give to the Library

8. HOW DOES OPTIMIZER WORK?

13. SHOW ME RESULTS

14. Sample results: Page variations

20. Sample results: Page elements

22. RECENT TEST RESULTS

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27. MORE ANSWERS

30. Installation Guide https://www.google.com/analytics/siteopt/siteopt/help/install.html

31. Optimizer Community www.google.com/support/forum/p/websiteoptimizer?hl=en

32. Optimizer Engineer Blog www.gwotricks.com/default.htm

34. How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 150 Text 150 to 69866 Visit nten.org/ntc-eval Enter Code 150 Tell Us and You Could Win a Free 2011 NTC Registration!