Effective Web Marketing For International Audiences Mit Forum Tlalit Prescher

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Effective Web Marketing For International Audiences Mit Forum Tlalit Prescher

  1. 1. Effective Web Marketing for International Audiences   Tlalit Prescher VP Marketing Cal – Int’l MIT Forum July 2008
  2. 2. Agenda <ul><li>Adjusting your messages to different audiences </li></ul><ul><li>Different marketing channels to different audiences </li></ul><ul><li>Cultural differences impact on message and channel </li></ul><ul><li>Global marketing via local marketing </li></ul>
  3. 3. Adjusting your messages to different audience <ul><li>Language </li></ul><ul><li>Look and Feel </li></ul><ul><li>Customer Behavior </li></ul><ul><li>Customer Status (new, current, inactive) </li></ul>
  4. 6. AOL. Com Vs. AOL.co.uk
  5. 11. Different marketing channels for different audiences <ul><li>SEO </li></ul><ul><li>Media Buying </li></ul><ul><li>E-mail Marketing </li></ul><ul><li>Affiliates program </li></ul><ul><li>Viral marketing </li></ul><ul><li>PR </li></ul><ul><li>Blogs </li></ul><ul><li>Additional tools (popups, messages on the website, toolbar etc.) </li></ul>
  6. 12. <ul><li>A visitor to your landing page decides whether or not to stay within 8 seconds . </li></ul><ul><li>As many as 50% of users bail after just a glance. </li></ul><ul><li>Users are asking themselves: </li></ul><ul><ul><li>“ Am I in the right place ?” </li></ul></ul><ul><ul><li>“ Does this place match what I was hoping to see? </li></ul></ul><ul><ul><li>“ Should I bother reading or click away immediately?” </li></ul></ul>8 Seconds! First Impressions: Users move fast
  7. 13. Landing pages
  8. 14. What is Conversion Rate? <ul><li>The percentage of people who see your offer who actually do what you're asking them to do . </li></ul>
  9. 15. <ul><li>Virtual prepaid card </li></ul><ul><li>Reloadable and non reloadable card </li></ul>wwwcard
  10. 17. Culture differences
  11. 18. Thank you www.www-card.com

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