Michael Gray discusses local online marketing, including Google+ Places.

1. Michael Gray
Local Online Marketing Tools

2.  The Rise of Mobile
 543 Million Mobile Facebook Users
 Mobile users are ready to buy
 1/5 of Americans access the mobile web each day
 Mobile web will overtake the desktop in 2013
 50% of mobile searches lead to purchases
 Mobile advertising spending will surpass $6.5 billion in
2012
 Websites must be optimized for Mobile.

3.  Google has a separate index for mobile content.
 Citations – citations are references to your business
that include your business name phone number or
street address. Citations are one of the signals
Google uses to determine ranking for local listings
 Caution: Make sure you own and have access to
all of the major listings.

4.  Google + Local
 It is the combined Google + & Google Places
 It is still in transition.
 Yelp
 Facebook
 LinkedIn
 Yellow Pages
 City Search
 Yahoo Local
 Bing Local
 Insider Pages
 Super Pages
 Merchant Circle
 Best of The Web
 Manta

5.  Resources
 http://www.howtogomo.com
 http://twooctobers.com/2010/02/top-10-free-places-to-
list-your-business/
 http://webapp.localeze.com/directory/search.asp
x
 https://www.ubl.org/

6. https://www.facebook.com/OnlineBizSmarts
http://www.youtube.com/user/smartgroupaz
http://www.slideshare.net/smartgroupaz
https://plus.google.com/102709443852395327193/posts
http://twitter.com/onlinebizsmarts

7.  One or more specific tasks you commit to do
in the next week. Write down.
 Are there additional resources that you need to
get the tasks done?
 Share with group.
 Feedback.
7