smartData Enterprises Inc - How to manage your negative reviews, scams and fake complaints online.Here is a guide from smartData Enterprises.Watch for tips and tricks that gives you a full control over protecting your online reputation that will in turn result into huge positive impact on your business.

1. Online Reputation Management
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2. What is Online Reputation Management?
Every single day, someone, somewhere is discussing something important to your
business, your brand, your executives, your competitors, your industry. Are they
hyping-up your company, building buzz for your products? Or, are they criticizing
your service, complaining to others about your new product launch?
Online Reputation management is the act of monitoring and reacting to your image
on the Internet. Many customers, employers and people searching for information
on a person or place use the Internet, and unfortunately, perception is often reality.
What people find about you online can have a significant impact on the future of
your business and livelihood if you do not protect what people see about you.
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5. What to Track?
Everything related to your company: Variations of company/product names,
names of your key employees, all applicable product or service names.
Information related to your competition: Variations of company/product
names, names of key employees, all applicable product or service names.
Information related to your industry: Moreover.com1 (feeds include retail
investor news, clothing industry news, consumer durables news, retail sector
news, etc.) as well as applicable trade publications
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6. Manage your Reputation
Discovery
Compile links to negative reviews
Keyword research – what is most critical?
Take baseline measurements
Determine measures of success
Strategy
Plan your responses to negative reviews
Develop positive content
Improve customer service to increase positive
Feedback about decrease negative comments
Increase Social Media presence
Do blogs, videos, slides syndication
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7. Improve Customer Service
Why?
Happy customers mean more business (referrals and retention)
Positive reviews of your great service dominate the web
It’s easy for bad reviews to crop up, all it takes is one dissatisfied customer
How?
Practice customer outreach for positive reviews
Monitor complaints & respond in a timely fashion
Survey your customers to discover any potential issues
Maintain good interaction with customers
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8. THE BENEFITS OF A POSITIVE ONLINE REPUTATION
Improved Image Of Your Brand
Instant Increase in Conversion Rates
Reduced Refunds and Charge-backs
Increased Customer Retention
Great First Impressions
New Customer Attraction
Strengthened Community Image
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9. Thank You
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10. Thank You
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