Social Architecture: Modeling the Next Generation

  • 5,711 views
Uploaded on

Undoubtedly, social software and social media have been revolutionary, but today's version is fundamentally hamstrung and restrictive in nature. The social network of the future will not be limited by …

Undoubtedly, social software and social media have been revolutionary, but today's version is fundamentally hamstrung and restrictive in nature. The social network of the future will not be limited by any premonition of its use, but rather will dynamically adapt to the needs of its users. Join Sean as he explores topics such as self-organizing systems, ubiquitous computing, and genetic software development as potential sources of inspiration for the next generation of web applications.

More in: Business , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Great presentation. I have taken some of the structure graphics along with adapted to my startup
    Sharika
    http://financeadded.com http://traveltreble.com
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,711
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
424
Comments
1
Likes
24

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Architecture: Modeling the Next Generation Sean Madden Webvisions 2007, Portland OR
  • 2. Social networks have revolutionized the way people think about software, from both the business and consumer perspective Webvisions 2007 Social Architecture May 3rd, 2007
  • 3. Passion Centric vs. Passion Agnostic Webvisions 2007 Social Architecture May 3rd, 2007
  • 4. I Love @#&! Webvisions 2007 Social Architecture May 3rd, 2007
  • 5. Shaun the Stylist Webvisions 2007 Social Architecture May 3rd, 2007
  • 6. The Social Software Toolbox Webvisions 2007 Social Architecture May 3rd, 2007
  • 7. Tagging Webvisions 2007 Social Architecture May 3rd, 2007
  • 8. Tagging is reinventing information architecture as we know it Webvisions 2007 Social Architecture May 3rd, 2007
  • 9. Webvisions 2007 Social Architecture May 3rd, 2007
  • 10. Webvisions 2007 Social Architecture May 3rd, 2007
  • 11. Tags create a highly-malleable cataloguing system Tags communicate “meta data” to the masses Tags are easy Webvisions 2007 Social Architecture May 3rd, 2007
  • 12. Voting Webvisions 2007 Social Architecture May 3rd, 2007
  • 13. “... I suspect in a matter of a few years a Web page without a dynamic ratings system attached will trigger the same response that a Web page without hyperlinks triggers today” Stephen B. Johnson Emergence Webvisions 2007 Social Architecture May 3rd, 2007
  • 14. People understand voting Voting promotes trust and believability Voting enables the community to decide what it feels is important Webvisions 2007 Social Architecture May 3rd, 2007
  • 15. Extension Webvisions 2007 Social Architecture May 3rd, 2007
  • 16. Webvisions 2007 Social Architecture May 3rd, 2007
  • 17. Extension empowers your users Extension increases stickiness Extension establishes credibility and exhibits confidence Webvisions 2007 Social Architecture May 3rd, 2007
  • 18. Customization Webvisions 2007 Social Architecture May 3rd, 2007
  • 19. Customization in the social space represents an entirely new software paradigm Webvisions 2007 Social Architecture May 3rd, 2007
  • 20. Webvisions 2007 Social Architecture May 3rd, 2007
  • 21. Customization allows for self-expression Customization increases sense of ownership Customization is a di erentiator Webvisions 2007 Social Architecture May 3rd, 2007
  • 22. All of these combine to form what are being called self-organizing systems Webvisions 2007 Social Architecture May 3rd, 2007
  • 23. Purposeful Self-Organization Webvisions 2007 Social Architecture May 3rd, 2007
  • 24. Tagging is a conscious choice, it is work Webvisions 2007 Social Architecture May 3rd, 2007
  • 25. Voting pushes towards the mean, it does not organize Webvisions 2007 Social Architecture May 3rd, 2007
  • 26. In its current state, customization is too manual Webvisions 2007 Social Architecture May 3rd, 2007
  • 27. Ironically, these tools detract from the primary goals of our systems Webvisions 2007 Social Architecture May 3rd, 2007
  • 28. The next generation of social systems should organize information without inhibiting the acts of creating and consuming Webvisions 2007 Social Architecture May 3rd, 2007
  • 29. Ubiquitous Computing Webvisions 2007 Social Architecture May 3rd, 2007
  • 30. Ubiquitous computing is a model of computing in which computer functions are integrated into everyday life, often in an invisible way Webvisions 2007 Social Architecture May 3rd, 2007
  • 31. It is not only inevitable, it is already here Webvisions 2007 Social Architecture May 3rd, 2007
  • 32. Mobile Phones Webvisions 2007 Social Architecture May 3rd, 2007
  • 33. QR Codes Webvisions 2007 Social Architecture May 3rd, 2007
  • 34. Locality Webvisions 2007 Social Architecture May 3rd, 2007
  • 35. Aside from designing directly for it, we can learn from its basic principles Webvisions 2007 Social Architecture May 3rd, 2007
  • 36. Calm Technology Webvisions 2007 Social Architecture May 3rd, 2007
  • 37. Beautiful Seams Webvisions 2007 Social Architecture May 3rd, 2007
  • 38. A point of presence becomes a field of presence Webvisions 2007 Social Architecture May 3rd, 2007
  • 39. Enabling our networks to leverage ubiquitous computing will reduce the cognitive load required to achieve the desired task Webvisions 2007 Social Architecture May 3rd, 2007
  • 40. Emergence Webvisions 2007 Social Architecture May 3rd, 2007
  • 41. An emergent system is one of great complexity that is created without oversight from a “master designer” and comes about through agents following their own set of simple, local rules Webvisions 2007 Social Architecture May 3rd, 2007
  • 42. Ants Webvisions 2007 Social Architecture May 3rd, 2007
  • 43. More is di erent Ignorance is useful Encourage random encounters Look for patterns Pay attention to your neighbors Webvisions 2007 Social Architecture May 3rd, 2007
  • 44. Truly emergent organization can be hard to pin to human behavior Webvisions 2007 Social Architecture May 3rd, 2007
  • 45. But we can start working towards it Webvisions 2007 Social Architecture May 3rd, 2007
  • 46. Newsvine Groups Webvisions 2007 Social Architecture May 3rd, 2007
  • 47. Pattern Matching / Behavior Recognition Webvisions 2007 Social Architecture May 3rd, 2007
  • 48. The Genetic Algorithm Webvisions 2007 Social Architecture May 3rd, 2007
  • 49. The outer boundaries of today’s systems are defined by our own intellectual limitations Webvisions 2007 Social Architecture May 3rd, 2007
  • 50. Release the prioritization / creation of our back- end systems to the community in the same manner as we have released our IA through tagging Webvisions 2007 Social Architecture May 3rd, 2007
  • 51. Create a base set of rules and let the community grow /cultivate them through use Webvisions 2007 Social Architecture May 3rd, 2007
  • 52. A crowd is at its wisest when it is: Diverse, Independent, Decentralized, and Aggregated Webvisions 2007 Social Architecture May 3rd, 2007
  • 53. Purposeful Self-Organization becomes... Webvisions 2007 Social Architecture May 3rd, 2007
  • 54. Emergent Organization Webvisions 2007 Social Architecture May 3rd, 2007
  • 55. It’s already here in some capacity Webvisions 2007 Social Architecture May 3rd, 2007
  • 56. An emergent system is a less bounded system Webvisions 2007 Social Architecture May 3rd, 2007
  • 57. It is time to take the next step forward and stop putting the hard problems o to another day Webvisions 2007 Social Architecture May 3rd, 2007
  • 58. Social Networks have limitless potential, but we need to work towards designing them that way Webvisions 2007 Social Architecture May 3rd, 2007
  • 59. Acknowledgments Special Thanks To Jasmyn Madden, Nick Finck, Valerie Casey, Je Veen, Tom Watson, Jina Bolton, Mykola Bilokonsky Photo Credits http://flickr.com/photos/74833619@N00/93440933/ http://flickr.com/photos/boogah/151536846/ http://flickr.com/photos/damgaard/449566520/ http://flickr.com/photos/add/187811645/ http://flickr.com/photos/catskillsgrrl/99502267/ http://flickr.com/photos/whateverthing/128106986/ Webvisions 2007 Social Architecture May 3rd, 2007