Social Architecture: Modeling the Next Generation
                                           Sean Madden
                 ...
Social networks have
      revolutionized the way people
     think about software, from both
       the business and cons...
Passion Centric
                                               vs.
                                        Passion Agnosti...
I Love               @#&!




Webvisions 2007   Social Architecture          May 3rd, 2007
Shaun the Stylist




Webvisions 2007   Social Architecture               May 3rd, 2007
The Social Software Toolbox




Webvisions 2007   Social Architecture                            May 3rd, 2007
Tagging




Webvisions 2007   Social Architecture             May 3rd, 2007
Tagging is reinventing information architecture
                       as we know it




Webvisions 2007   Social Architec...
Webvisions 2007   Social Architecture   May 3rd, 2007
Webvisions 2007   Social Architecture   May 3rd, 2007
Tags create a highly-malleable cataloguing system

       Tags communicate “meta data” to the masses

                    ...
Voting




Webvisions 2007   Social Architecture            May 3rd, 2007
“... I suspect in a matter of a few years a Web
    page without a dynamic ratings system attached
     will trigger the s...
People understand voting

                  Voting promotes trust and believability

     Voting enables the community to ...
Extension




Webvisions 2007   Social Architecture               May 3rd, 2007
Webvisions 2007   Social Architecture   May 3rd, 2007
Extension empowers your users

                    Extension increases stickiness

        Extension establishes credibili...
Customization




Webvisions 2007   Social Architecture           May 3rd, 2007
Customization in the social space represents an
           entirely new software paradigm




Webvisions 2007   Social Arc...
Webvisions 2007   Social Architecture   May 3rd, 2007
Customization allows for self-expression

        Customization increases sense of ownership

                  Customizat...
All of these combine to form what are being
                             called

                           self-organizin...
Purposeful Self-Organization




Webvisions 2007   Social Architecture                May 3rd, 2007
Tagging is a conscious choice, it is work




Webvisions 2007   Social Architecture                     May 3rd, 2007
Voting pushes towards the mean,
                         it does not organize




Webvisions 2007   Social Architecture   ...
In its current state, customization is too manual




Webvisions 2007   Social Architecture               May 3rd, 2007
Ironically, these tools detract from the primary
                     goals of our systems




Webvisions 2007   Social Ar...
The next generation of social systems should
      organize information without inhibiting the acts
                 of cr...
Ubiquitous Computing




Webvisions 2007   Social Architecture                      May 3rd, 2007
Ubiquitous computing is a model of computing
   in which computer functions are integrated into
   everyday life, often in...
It is not only inevitable, it is already here




Webvisions 2007   Social Architecture                         May 3rd, 2007
Mobile Phones




Webvisions 2007   Social Architecture                   May 3rd, 2007
QR Codes




Webvisions 2007   Social Architecture              May 3rd, 2007
Locality




Webvisions 2007   Social Architecture              May 3rd, 2007
Aside from designing directly for it, we can learn
                from its basic principles




Webvisions 2007   Social ...
Calm Technology




Webvisions 2007   Social Architecture                     May 3rd, 2007
Beautiful Seams




Webvisions 2007   Social Architecture                     May 3rd, 2007
A point of presence becomes a field of presence




Webvisions 2007   Social Architecture            May 3rd, 2007
Enabling our networks to leverage ubiquitous
    computing will reduce the cognitive load required
               to achie...
Emergence




Webvisions 2007   Social Architecture          May 3rd, 2007
An emergent system is one of great complexity
     that is created without oversight from a “master
       designer” and c...
Ants




Webvisions 2007   Social Architecture          May 3rd, 2007
More is di erent
                  Ignorance is useful
                  Encourage random encounters
                  Loo...
Truly emergent organization can be hard to pin to
                    human behavior




Webvisions 2007   Social Architec...
But we can start working towards it




Webvisions 2007    Social Architecture                  May 3rd, 2007
Newsvine Groups




Webvisions 2007   Social Architecture             May 3rd, 2007
Pattern Matching / Behavior Recognition




Webvisions 2007   Social Architecture                 May 3rd, 2007
The Genetic Algorithm




Webvisions 2007   Social Architecture                  May 3rd, 2007
The outer boundaries of today’s systems are
          defined by our own intellectual limitations




Webvisions 2007   Soc...
Release the prioritization / creation of our back-
       end systems to the community in the same
       manner as we hav...
Create a base set of rules and let the community
           grow /cultivate them through use




Webvisions 2007   Social ...
A crowd is at its wisest when it is:

                      Diverse, Independent,
                  Decentralized, and Agg...
Purposeful Self-Organization becomes...




Webvisions 2007   Social Architecture                  May 3rd, 2007
Emergent Organization




Webvisions 2007   Social Architecture                  May 3rd, 2007
It’s already here in some capacity




Webvisions 2007   Social Architecture                  May 3rd, 2007
An emergent system is a less bounded system




Webvisions 2007   Social Architecture            May 3rd, 2007
It is time to take the next step forward and stop
        putting the hard problems o to another day




Webvisions 2007  ...
Social Networks have limitless potential, but we
     need to work towards designing them that way




Webvisions 2007   S...
Acknowledgments
    Special Thanks To
   Jasmyn Madden, Nick Finck, Valerie Casey, Je Veen,
   Tom Watson, Jina Bolton, My...
Social Architecture: Modeling the Next Generation
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Social Architecture: Modeling the Next Generation

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Undoubtedly, social software and social media have been revolutionary, but today's version is fundamentally hamstrung and restrictive in nature. The social network of the future will not be limited by any premonition of its use, but rather will dynamically adapt to the needs of its users. Join Sean as he explores topics such as self-organizing systems, ubiquitous computing, and genetic software development as potential sources of inspiration for the next generation of web applications.

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Social Architecture: Modeling the Next Generation

  1. 1. Social Architecture: Modeling the Next Generation Sean Madden Webvisions 2007, Portland OR
  2. 2. Social networks have revolutionized the way people think about software, from both the business and consumer perspective Webvisions 2007 Social Architecture May 3rd, 2007
  3. 3. Passion Centric vs. Passion Agnostic Webvisions 2007 Social Architecture May 3rd, 2007
  4. 4. I Love @#&! Webvisions 2007 Social Architecture May 3rd, 2007
  5. 5. Shaun the Stylist Webvisions 2007 Social Architecture May 3rd, 2007
  6. 6. The Social Software Toolbox Webvisions 2007 Social Architecture May 3rd, 2007
  7. 7. Tagging Webvisions 2007 Social Architecture May 3rd, 2007
  8. 8. Tagging is reinventing information architecture as we know it Webvisions 2007 Social Architecture May 3rd, 2007
  9. 9. Webvisions 2007 Social Architecture May 3rd, 2007
  10. 10. Webvisions 2007 Social Architecture May 3rd, 2007
  11. 11. Tags create a highly-malleable cataloguing system Tags communicate “meta data” to the masses Tags are easy Webvisions 2007 Social Architecture May 3rd, 2007
  12. 12. Voting Webvisions 2007 Social Architecture May 3rd, 2007
  13. 13. “... I suspect in a matter of a few years a Web page without a dynamic ratings system attached will trigger the same response that a Web page without hyperlinks triggers today” Stephen B. Johnson Emergence Webvisions 2007 Social Architecture May 3rd, 2007
  14. 14. People understand voting Voting promotes trust and believability Voting enables the community to decide what it feels is important Webvisions 2007 Social Architecture May 3rd, 2007
  15. 15. Extension Webvisions 2007 Social Architecture May 3rd, 2007
  16. 16. Webvisions 2007 Social Architecture May 3rd, 2007
  17. 17. Extension empowers your users Extension increases stickiness Extension establishes credibility and exhibits confidence Webvisions 2007 Social Architecture May 3rd, 2007
  18. 18. Customization Webvisions 2007 Social Architecture May 3rd, 2007
  19. 19. Customization in the social space represents an entirely new software paradigm Webvisions 2007 Social Architecture May 3rd, 2007
  20. 20. Webvisions 2007 Social Architecture May 3rd, 2007
  21. 21. Customization allows for self-expression Customization increases sense of ownership Customization is a di erentiator Webvisions 2007 Social Architecture May 3rd, 2007
  22. 22. All of these combine to form what are being called self-organizing systems Webvisions 2007 Social Architecture May 3rd, 2007
  23. 23. Purposeful Self-Organization Webvisions 2007 Social Architecture May 3rd, 2007
  24. 24. Tagging is a conscious choice, it is work Webvisions 2007 Social Architecture May 3rd, 2007
  25. 25. Voting pushes towards the mean, it does not organize Webvisions 2007 Social Architecture May 3rd, 2007
  26. 26. In its current state, customization is too manual Webvisions 2007 Social Architecture May 3rd, 2007
  27. 27. Ironically, these tools detract from the primary goals of our systems Webvisions 2007 Social Architecture May 3rd, 2007
  28. 28. The next generation of social systems should organize information without inhibiting the acts of creating and consuming Webvisions 2007 Social Architecture May 3rd, 2007
  29. 29. Ubiquitous Computing Webvisions 2007 Social Architecture May 3rd, 2007
  30. 30. Ubiquitous computing is a model of computing in which computer functions are integrated into everyday life, often in an invisible way Webvisions 2007 Social Architecture May 3rd, 2007
  31. 31. It is not only inevitable, it is already here Webvisions 2007 Social Architecture May 3rd, 2007
  32. 32. Mobile Phones Webvisions 2007 Social Architecture May 3rd, 2007
  33. 33. QR Codes Webvisions 2007 Social Architecture May 3rd, 2007
  34. 34. Locality Webvisions 2007 Social Architecture May 3rd, 2007
  35. 35. Aside from designing directly for it, we can learn from its basic principles Webvisions 2007 Social Architecture May 3rd, 2007
  36. 36. Calm Technology Webvisions 2007 Social Architecture May 3rd, 2007
  37. 37. Beautiful Seams Webvisions 2007 Social Architecture May 3rd, 2007
  38. 38. A point of presence becomes a field of presence Webvisions 2007 Social Architecture May 3rd, 2007
  39. 39. Enabling our networks to leverage ubiquitous computing will reduce the cognitive load required to achieve the desired task Webvisions 2007 Social Architecture May 3rd, 2007
  40. 40. Emergence Webvisions 2007 Social Architecture May 3rd, 2007
  41. 41. An emergent system is one of great complexity that is created without oversight from a “master designer” and comes about through agents following their own set of simple, local rules Webvisions 2007 Social Architecture May 3rd, 2007
  42. 42. Ants Webvisions 2007 Social Architecture May 3rd, 2007
  43. 43. More is di erent Ignorance is useful Encourage random encounters Look for patterns Pay attention to your neighbors Webvisions 2007 Social Architecture May 3rd, 2007
  44. 44. Truly emergent organization can be hard to pin to human behavior Webvisions 2007 Social Architecture May 3rd, 2007
  45. 45. But we can start working towards it Webvisions 2007 Social Architecture May 3rd, 2007
  46. 46. Newsvine Groups Webvisions 2007 Social Architecture May 3rd, 2007
  47. 47. Pattern Matching / Behavior Recognition Webvisions 2007 Social Architecture May 3rd, 2007
  48. 48. The Genetic Algorithm Webvisions 2007 Social Architecture May 3rd, 2007
  49. 49. The outer boundaries of today’s systems are defined by our own intellectual limitations Webvisions 2007 Social Architecture May 3rd, 2007
  50. 50. Release the prioritization / creation of our back- end systems to the community in the same manner as we have released our IA through tagging Webvisions 2007 Social Architecture May 3rd, 2007
  51. 51. Create a base set of rules and let the community grow /cultivate them through use Webvisions 2007 Social Architecture May 3rd, 2007
  52. 52. A crowd is at its wisest when it is: Diverse, Independent, Decentralized, and Aggregated Webvisions 2007 Social Architecture May 3rd, 2007
  53. 53. Purposeful Self-Organization becomes... Webvisions 2007 Social Architecture May 3rd, 2007
  54. 54. Emergent Organization Webvisions 2007 Social Architecture May 3rd, 2007
  55. 55. It’s already here in some capacity Webvisions 2007 Social Architecture May 3rd, 2007
  56. 56. An emergent system is a less bounded system Webvisions 2007 Social Architecture May 3rd, 2007
  57. 57. It is time to take the next step forward and stop putting the hard problems o to another day Webvisions 2007 Social Architecture May 3rd, 2007
  58. 58. Social Networks have limitless potential, but we need to work towards designing them that way Webvisions 2007 Social Architecture May 3rd, 2007
  59. 59. Acknowledgments Special Thanks To Jasmyn Madden, Nick Finck, Valerie Casey, Je Veen, Tom Watson, Jina Bolton, Mykola Bilokonsky Photo Credits http://flickr.com/photos/74833619@N00/93440933/ http://flickr.com/photos/boogah/151536846/ http://flickr.com/photos/damgaard/449566520/ http://flickr.com/photos/add/187811645/ http://flickr.com/photos/catskillsgrrl/99502267/ http://flickr.com/photos/whateverthing/128106986/ Webvisions 2007 Social Architecture May 3rd, 2007
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