As budgeted get squeezed here are my top 20 marketing tools you can you use to grow your business in 2023 for free. These are marketing tools that you can implement today.

1. Top 20 Marketing
FREE
Tools to Grow
Your Business in
2023

2. Search Engine
Optimisation
Generate consistent and relevant
traffic to your website over a long
period of time.
This should be top of your list in 2023.
Top tip: Determine the key ranking factors for SEO

3. Youtube
(long and shorts)
Create regular content and grow a
Youtube channel in your niche.
Top tip: Learn how Youtube rates and ranks videos.

4. Blogging
Write regular long form articles and
information pieces that are of interest to
your audience.
Top tip: Drive traffic to primary website and use third
party blogging sites to generate additional readership.

5. Email
Build up your email list based on your
audiences preferences; send them
regular, relevant and non-spammy
emails.

6. Organic Social
Post regular short-form content that
engages and directs people to longer
form content.

7. Recommendations
Ask your customers to leave you
recommendations on, for example,
Google Reviews or Trustpilot.

8. Referrals
Set up a customer referrals programme.

9. Google My Business
Set up a Google My Business account
that gets you my visibility across the
search engine.
Top tip: Your location should be exactly the same
across all your digital assets to ensure you don’t get
penalised by Google.

10. Niche Communities
Engage with Communities that have an
interest in your area; seek engagement
and followers of your content whilst
doing the same for others.

11. Partnerships
Partner up with other bloggers,
influencers, thought leaders and brands
to amplify your content on their
channels.

12. Affiliates
Form win-win partnerships to amplify
your offering across partner platforms
on a revenue share basis.

13. PR
Create interesting and newsworthy
articles that get picked up by the press;
benefit from backlinks from reputable
sources.

14. Shared media
Co-brand with other larger publications
based on shared objectives, utilise
each others channels and generate
hype to be picked up in the press and
other mainstream media.

15. Podcasts
Start a pod, guest in other pods and
amplify your message through third
party pods.

16. Business Awards
Enter industry awards to generate
awareness of your key achievements.

17. Online Directories
Sign-up and list on as many online
directories as you can to extend the
reach of your business.

18. Offline
Speak, mentor, engage,
network at live events.

19. Sponsorship
Gain sponsors for your
content to amplify it’s effect.

20. Guerrilla marketing
Localised marketing stunts that are
amplified across social media aimed at
creating a buzz.

21. Brand
Ambassadors
Advocates and others who will say
positive things about your brand.

22. For Daily
Marketing
Insights
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#TheMarketing
EducationGuy