Entrepreneurship + Sustainability = Sustainopreneurship Sustainability entrepreneurs apply imagination to challenging problems to conceive, prototype, and create solutions that deliver environmental, social and economic value.

1. Entrepreneurship
&
Sustainability
By Tito Philips, Jnr.

2. What is entrepreneurship?
Entrepreneurship is the process of
making use of resources [visible
& invisible] to create solutions
[products/services] to the
problems plaguing humanity in
order to make profit.
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3. What is Sustainability?
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4. The 3 Pillars of Sustainability
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5. What is Sustainopreneurship?
Entrepreneurship
+
Sustainability
=
Sustainopreneurship
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6. What is Sustainopreneurship?
Businesses with a cause
Businesses that MATTER
Entrepreneurship 4 Change
Purpose-driven
entrepreneurship
6www.naijapreneur.com

7. What is Sustainopreneurship?
Creating IMPACT!
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8. Becoming a Sustainability
Entrepreneur
Sustainability entrepreneurs apply
imagination to challenging
problems to conceive, prototype,
and create solutions that deliver
environmental, social and
economic value.
8www.naijapreneur.com

9. Becoming a Sustainability
Entrepreneur
Sustainability entrepreneurs
are on a personal mission
to make the world a better
place for people around
them.
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10. Principles of Sustainopreneurship
• Purpose
• People
• Product
• Process
• Profit
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11. Principles of Sustainopreneurship
• Purpose:
what cause are you fighting?
• How to discover your purpose
– What kind of person are you? –process or people?
– What problems bother you the most?
– What do you love doing the most?
– Who are your superheroes?
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12. Principles of Sustainopreneurship
• People:
who are your vision partners?
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The
Visionary/Dreamer
• The
founder/leader
The Customer
Champion
• The marketing
person
The Innovation
Architect
• The technical
person
The Rainmaker
• The financial
person

13. Principles of Sustainopreneurship
• Product:
Change the world
Products/services that improve lives
– Uniqueness: the product/service your startup has
created must be significant differently than all the
existing options currently in the market.
– Usefulness: the product/service your startup wants
to offer her target customers must be capable of
meeting their needs and solving their problems.
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14. Principles of Sustainopreneurship
• Process:
how will you get the right things done in the right
way?
• The Business Model
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•Target Customer
•Value Proposition
•Channels
•Customer Relationships
•Revenue Streams
•Key Resources
•Key Activities
•Key Partners
•Cost Structure

15. Principles of Sustainopreneurship
• Profit:
• Profiting from purpose
– Origin of profit
– Two kinds of profit
15www.naijapreneur.com