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PART OF HEUREKA GROUP
Marketing kot temelj poslovnega modela
Mag. Darko Dujič
Član uprave skupina Heureka, CEO Ceneje
CENEJE D.O.O.
PART OF HEUREKA GROUP
PART OF HEUREKA GROUP
Online
marketplaces
Others
(eg. Social media,
dedicated topic sites…)
Search
platforms
Direct
Consumers
Channels
Kaj je v resnici naše konkurenčno okolje?
E-commerce platforms
(Comparison shopping websites and
their marketplace solutions)
(e)Shops
PART OF HEUREKA GROUP
Ekipa
KulturaVizija
PART OF HEUREKA GROUP
Uporabnik
Produkt
Podatki
Testiranje
Razvoj
PART OF HEUREKA GROUP
SKUPINA DANES
COUNTRIES
9
USERS
20M
MERCHANTS
55K
BRAND AWERNESS
93%
DIRECT TRAFFIC
>35%
NPS
41
PART OF HEUREKA GROUP
HVALA

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Marketinška odličnost - Ceneje d.o.o.

  • 1. PART OF HEUREKA GROUP Marketing kot temelj poslovnega modela Mag. Darko Dujič Član uprave skupina Heureka, CEO Ceneje CENEJE D.O.O.
  • 3. PART OF HEUREKA GROUP Online marketplaces Others (eg. Social media, dedicated topic sites…) Search platforms Direct Consumers Channels Kaj je v resnici naše konkurenčno okolje? E-commerce platforms (Comparison shopping websites and their marketplace solutions) (e)Shops
  • 4. PART OF HEUREKA GROUP Ekipa KulturaVizija
  • 5. PART OF HEUREKA GROUP Uporabnik Produkt Podatki Testiranje Razvoj
  • 6. PART OF HEUREKA GROUP SKUPINA DANES COUNTRIES 9 USERS 20M MERCHANTS 55K BRAND AWERNESS 93% DIRECT TRAFFIC >35% NPS 41
  • 7. PART OF HEUREKA GROUP HVALA