Marketing plan and new branding of soap industry

1. NAME ROLL NO.
ADNAN ALI M22MBA009
SYED AHMAD JAMAL M22MBA022
MUHAMMAD BILAL ISHTIAQ M22MBAO30
SYED AQEEL ABBAS M22MBA029
FARHNA ALI M21MBA102

2. Presentation outline
1. Brand name & Logo
2. Product
3. Objective
4. Vision & Mission
5. Market Segmentation
6. Competitors
7. Marketing Mix
 Product
 Price
 Place
 Promotion
 Physical Evidence
8. SWOT Analysis
9. Global Marketing
10. Future plans

3. BRAND NAME & LOGO
“MajestyCosmo”
"MajestyCosmo" represent a cosmetics
brand that embodies grandeur or
excellence within the beauty industry.
“LOGO”

4. PRODUCT

5. Safe Life SOAP

6. OBJECTIVE
“To be Highly competitive in the soap
market in order to make our brand
Successful and profitable”.

7. VISION & MISSION
VISION:
“Being the benchmark of excellence in
producing high quality organic soap”
MISSION:
“To produce well formulated soap at a
comparatively low price in order to
meet the demand of customers and to
build a strong relation with them”

8. MARKET SEGMENTATION
We are targeting different segments of
the market according to the:
Age
Gender
Purchasing power
Skin type

9. OUR COMPETITORS
Our Biggest competitors are:
Lux
Lifebuoy
Dove
Tibet
Capri
Dettol

10. MARKETING MIX(7Ps)
Product
price
Place
Promotion
People
Physical evidence
Process

11. NAME:
“Safe Life soap”
PRODUCT LOGO:
PRODUCT

12. TAG LINE:
“Feel Fresh, Feel Safe Life.”
PACKEGING:

13. PRODUCT INGRIDIENTS:
Basic Ingredients:
Organic Palm oil, Coconut, Olive oil
Chemical Composition:
Rose Water, Silk Essence, Sodium Palmate,
Sodium Palm Kernelate, Water, Talc,
Glycerin, Perfume, Sodium Chloride,
Titanium Dioxide, Lauric Acid, Peg-8,
Polysorbate 20, Tetrasodium Etidronate, Milk
Lipids, Tetrasodium Edta, Sericin (And) Rosa
Gallica Flower Extract (And) Jasminum
Officinale (Jasmine) Flower

14. CATEGORIZE & INGRIDIENTS
Aloe Vera Baby Soap:
Natural lavender Essential oil blend,
Aloe Vera, Organic oil.
Dry Skin Soap:
Coco butter, Organic Powder
Oatmeal, Rosemary extract

15. Oily Skin Soap:
Balsam essential oil blend
Mineral Pigment, Milk.

16. WEIGHT CATEGORIZE:

17. PRICING
OUR PRICING STRATERGY:
Penetration Strategy:
“We used price penetration strategy at
the start of the launch of the product
by keeping the prices low to engage
customers and to make it a successful
launch.”

18. Economic Pricing Strategy:
“ As we successfully launched our
product we are now currently planning
to mold our strategies to Economic
pricing as there is an economic crunch
going around in the country we are
altering our prices accordingly but still
keeping them low then our
competitors to have a competitive
advantage.”

19. PRICING CATEGORIES &
COMPARISON WITH COMPETITORS
SR QUANTITY PRICE LUX Dettol Dove
1 40gm RS.55 Rs.60 Rs.62 Rs.65
2 75gm RS.75 Rs.80 Rs.85 RS.80
3 100gm Rs.100 Rs.11
0
Rs.110 RS.115
4 125gm RS.11
5
Rs.12
5
Rs.130 RS.130
5 150gm Rs.155 Rs.17
0
Rs.180 Rs.175

20. PLACE
TARGET MARKET:
“our target audience is all major cities of
Pakistan and we have complied a plan to
make it a product for all. People with diverse
purchasing capacity can buy our product.”
DISTRIBUTORS & TRANSPORTARS:
“We have outsourced our distribution process
to a distribution company who have a better
knowledge of market and better
transportation system which is making our
work a bit easy. But in near future we may do
distribution through our own distribution
channel.”

21. SUPER MARKETS:
“ We are trying to access all super markets
in the Pakistan. Well for the starters we
have have placed the product the super
markets of Lahore which includes
METRO, CarreFour and Imtiaz.”
Retailers & Wholesellers:
“To approach the the target audience in
small towns of Lahore, we have placed
the product with local retailers and
wholesellers through our distribution
channels”

22. PROMOTION
SOCIAL MEDIA PLATFORMS:
“With the growing and developing world,
social media is becoming a sort of
necessity for every emerging brand.
We began our promotions through
social media by different paltforms that
are there which includes Instagram,
Facebook,
Twitter, Snapchat & most Importantly
Youtube.”

23. Pamphlets:
“We have printed pamphlets and handing
to the general public for promotions in
Malls and other public places.”
Posters:
“We have placed posters of our product at
different places”
Free Sample Testing:
“We have organized a free sample test of
our product at restaurants where people
are using our soap to wash hands and we
are getting reviews. This is also creating
promotion through ‘Word of Mouth’.
Which is essential.”

24. CELEBRITY ENDORSEMENT:
“We have approached social media
influencers, Youtubers, content
creators to endorse our brand and our
product in their videos and Social
media pages.”
T.V ADVERTISMENT:
“We are currently in process of
launching a television Commercial Ad.
As we know this is the most important
medium of promotion of the product.”

25. PERSONAL SELLING:
“We are organizing sale carts and small
shops in malls where our volunteers
are selling our product as representer
of our brand to develop a relationship
with customers.”
SALES PROMOTION:
“We are having promotions &
Discounts on our product to engage
the customers”.

26. PHYSICAL EVIDENCE
PRODUCT LAYOUT:
“Our biodegradable packing and the colors
we are using for the packing and all the
ingredients are mentioned on it makes its
physical appearance really worthy and
worth buying for.”
PRODUCT USAGE:
“ The most essential feature of physical
evidence of our product is its usage of it.
After you open the packet you can sense a
fragrance that gives a refreshing feel and
its foamy quality and antiseptic nature
makes it a product every wants to use.

27. Program of Action

28. Sustainability Market
STRATERGY:
“our brands focus is on integrating
sustainable practices into every
aspect of the brand's operations while
effectively communicating these
initiatives to consumers.”

29. SUSTAINABLE FEATURES OF THE
PRODUCT:
“Our soap product is aligns with
sustainability goals. We use natural,
organic, and locally sourced
ingredients where possible. use of
natural, eco-friendly, and organic
ingredients in the soap makes it
sustainable to both the consumer and
the environment.”

30. Eco-Friendly Packaging:
“We use recyclable, biodegradable,
packaging to reduce waste. We
communicate this clearly on the
packaging to educate consumers and
encourage responsible disposal.”
“We have obtained certifications (e.g.,
organic, cruelty-free, eco-certified) and
displayed them prominently on our
packaging and marketing materials.”

31. EDUCATION & INTERACTION WITH
CONSUMERS:
“We created educational content through
Vlogs, social media, and newsletters to
inform consumers about the importance
of using sustainable products.”
“We are creating initiative to engage with
consumers through social media
campaigns, interactive content, and
events focused on sustainability. We
encourage feedback and involve
consumers in our sustainability
initiatives.”

32. REDUCTION OF CARBON
FOOTPRINT:
We source natural and organic
ingredients locally to minimize
transportation emissions.
 We invest in energy-efficient
machinery and technologies for soap
production.
We use renewable energy sources
such as solar or wind power for
manufacturing facilities.

33. Reduced Water Usage:
We Implement water-saving
technologies and processes in soap
manufacturing to minimize water
consumption.
Reuse and recycle water where
feasible within the production process.

34. Sustainable Goals and Reporting:
“We have set clear and measurable
carbon reduction goals for the
company and regularly report
progress to stakeholders, showcasing
achievements and areas for
improvement.”

35. SWOT Analysis
Strengths:
Available for all skin types
No age restrictions
Absence of harmful chemicals
WEAKNESS:
New product with a new brand name
Highly competitive market with many
substitutes of the products already there.

36. OPPORTUNITIES:
Top choice among the soap brands in
our price category.
Growing consumer market for growing
and alluring soaps.
THREATS:
Local competitors
New entrants
High competition

37. Global Marketing
POLYCENTRIC APPROACH:
“ We are aiming to become a
multinational Company, and to be a
become a global brand so we are
focusing more on polycentric
approach and believe in molding our
products according to the culture and
environment of the State or the place
we are working at.”

38. Future Goals
Penetrate more in the rural areas.
Increase in the market share.
To trap the un trapped market.
To become a globally recognized
brand.
To be effective and environment
friendly.
To be more profitable and a top selling
soap brand.