Real Estate is facing some major changes that pose a serious challenge for those in the industry. 1. The introduction of Millennials to homebuying 2. The use of mobile tech tools during the buying process 3. Offices are going paperless It is important to understand these changes in order to adapt and become more successful than ever before.

1. 3MajorRealEstateTrends
(andTips on How toAdapt)

2. Real Estate is facing some
MAJOR CHANGES:
“Millennial” Homebuyers
Mobile Tech Tools
Going Paperless
TREND 1.
TREND 2.
TREND 3.

3. In 2013 & 2014, they
represented more than
a third of all buyers.
2012
2013
2011
2014
TREND1.
MILLENNIALS ARE
NOW THE LARGEST
group of homebuyers

4. Millennials are the largest generation in US history
with 80MILLIONpeople this trend will onlycontinue.
Source: Goldman Sachs

5. Millennials aren’t influenced by advertising
Source: Forbes.com “Millennial Consumer Study 2015”
ADS ADS
Only 1%
Say a powerful ad would make
them more likely to trust a brand.

6. Focus on building real relationships, basedontrust,ratherthan
expensiveadvertising.
REALESTATETIP#1:

7. YOURCLIENTS USEMOBILETECH
to research, learn and communicate
TREND2.

8. of homebuyers
use a mobile site
or app in their
home search.
50%
of homebuyers use the
web to search for a home.
92%
Source:Realtor.org

9. Offer mobile solutions
foryour clients.
Be available no matter
where you are.
REALESTATETIP#2:

10. OFFICESAREGOINGPAPERLESS
TREND3.

11. Store contracts
in the cloud.
Save and access
client info online.
Fax real estate
docs by email.
REALESTATETIP#3:

12. What if there was a service that could
help you adapt to all 3 trends?
And meet the
needs ofyour
millennialclients.
Stay mobile.
Go paperless.

13. eFax is an online and mobile app fax service
that you can use to view,edit,signand
sendfaxes...nomatterwhereyouare.

14. What EFAXCUSTOMERS are saying:
“I noticed in my last two
case files I had not printed
any of the contract forms.
Theywere already savedby
eFaxinmysmartphone for
easy access.”
- Jeff A.
Real Estate Agent

15. Adapt to these major industry changes…
Tip 1
Develop a more
personal marketing and
sales approach.
Tip 2
Switch to mobile tools
to communicate
effectively with your
mobile-savvy clients.
Tip 3
Leverage the cloud for
collaboration and
document storage to
stay ahead of the
paperless trend.
Trend 1
“Millennial”
Homebuyers
Trend 2
Mobile Tech Tools
Trend 3
Going Paperless

16. For more business trends and tips:
www.efax.com/blog
Faxing Simplified