Mobile Shopping:
Trends Shaping
it’s Future
Mobile vs Desktop Browsing
Mobile: More Important Than
Desktop?
Mobile’s Powerful Rise
Smartphones: Fueling the Mobile
Trend
Tablets: More Fuel for the Fire
Mobile: A Tool For Screening
Email?
Mobile’s Growing Importance to
Retail
Mobile’s Impact on Holiday
Shopping
Brands Rethinking the App
Engagement is Clearly the Key
Objective
2013 is the new 2016!
Key Takeaways
•
•
•
•
•
•

We are rapidly becoming a world where mobile is a preferred medium for
accessing the web and is...
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nGage Labs Mobile Shopping Trends

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An overview of some of the key trends shaping the future of mobile commerce.

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  • Latest figures show that this was 28% as of OCT 2013
  • Litmus also reported that GMAIL’s new INBOX tabs have driven down GAMIL open rates by about 20%
  • Latest projections from Comscore show that Q4 is tracking towards $9B with approx 10% YOY growth
  • nGage Labs Mobile Shopping Trends

    1. 1. Mobile Shopping: Trends Shaping it’s Future
    2. 2. Mobile vs Desktop Browsing
    3. 3. Mobile: More Important Than Desktop?
    4. 4. Mobile’s Powerful Rise
    5. 5. Smartphones: Fueling the Mobile Trend
    6. 6. Tablets: More Fuel for the Fire
    7. 7. Mobile: A Tool For Screening Email?
    8. 8. Mobile’s Growing Importance to Retail
    9. 9. Mobile’s Impact on Holiday Shopping
    10. 10. Brands Rethinking the App
    11. 11. Engagement is Clearly the Key Objective
    12. 12. 2013 is the new 2016!
    13. 13. Key Takeaways • • • • • • We are rapidly becoming a world where mobile is a preferred medium for accessing the web and is playing a vital role in transacting. Email becoming increasingly ineffective in reaching the mobile consumer mCommerce picking up steam and poised to continue rapid climb The key to harnessing the power of mobile will be the ability of marketers to connect with their customers on mobile devices in a personalized, relevant and timely manner. Marketers are waking up and rethinking apps. Consumers prefer personalized offers. SMS & Push far more effective. “… if 10% of traffic comes from mobile devices and you don’t have a great mobile experience you are losing market share to your competitors.” Jeremy Black, Xtreme Labs (Internet Retailer, November 2013, page 58

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