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1. LEDAN ADRIAN ROBERT
Area Sales Manager - Makita Romania SRL
Age 37 from Sfantu Gheorghe , Covasna, not married
Contact details
Email: adrian.ledan@yahoo.ro Tel: +40745359037
Address: Str Stadionului nr 23 , bl 17
About me
For a better customer experience ! I will use all my experience and attitude to satisfy the company objectives and develop my
carrier together.
Professional experience
Experience by
departments
Manufacturing : 3 years and 5 months
Sales: 13 years
Mar 2018 - present Area Sales Manager - Makita Romania SRL
1 year and 3 months Brasov | Sales | Commerce / Retail
Area Sales Manager BV , SB , AB , CV , HR , MS
Multinational company producing power tools for building industry and gardening. Annual turnover of more
than 1 billion euros globally.
RESPONSIBILITIES:
Sales: Maintaining the customer base of distributors, developing the clients on the horizontal to maximum
potential, attracting new clients / contracts, zonal development depending on the potential and competition.
Develop strategy on product and industry groups to achieve own goals and distributors' goals.
Organizing competitions for distributors' sales teams, achieving sales targets and getting bonuses.
Support for public auctions, SEAP.
Marketing: presentation of new products, training technical and commercial of the distributors. Organization of
promotion events at distributors' offices, technical magazines promotions and radio ads, support for
promotions from the distribuitor to the retailer. Merchandising brand exposure with focus on company
objectives.
Presentations with distributors directly to the final consumer, consumer behavior VS competitors
Follow up process from promotion to sales; Collaboration with the Demo Test (Construction & Gardening
Tools) from Equipment Presentation and Testing, Distributor's Offer, Test Products Sale, After-Sales on
Supplies and Accessories, Monitoring and Development on other applications than the one tested.
ACHIEVEMENTS : sales increase by 20% , bigger than the company average. Customer increase by 15%
Feb 2015 - Feb 2018 Area Sales Manager / Business Developer - M&M Product SRL
3 years and 1 month Brasov | Sales | Commerce / Retail
Packaging film manufacturing shrink LDPE , PVC , POF distributiting . Stretch and pre-stretched film for
industrial use and food aplications. Adhesive tapes and non adhesive stripes & accesories ; packaging
machines , robots , lines.
Activity area : Brasov , Sibiu , Mures , Covasna , Harghita
Main Responsabilities: maintaining existing customer database and increase company products in packaging
process or product range at distribuitors
-New projects developing: prospect and identification new customers , understanding client needs , provide
consultancy and custom product testing by machine/ performance/ safety specifications.
-Price offer and contract negotiation , payment details and term
-Create and execute sales strategy by customer type or specific zone
www.ejobs.ro
contact@ejobs.ro
CV Ledan Adrian Robert | Pag. 1/3

2. -Supervising daily activity : Customer Service routine sales, delivery routing , respecting production terms and
technical details , reclamation solutioning and preventing it with practical testing , stock monitoring
-Market evolution and competition monitoring
-Build up company image ; cost control & medium protection strategy
-colaborate with aquisitions , manufacturing and technical dept for new solutions , propose new products to
portfolio to management
-Sales reports monthly by zone , product group , KA customers ( Pareto )
-Track customer evolution with SAP ERP/CRM system , active in inflow of amounts due
OBJECTIVES: increase medium order value and profit margin , decrease paying terms and average late
payments , eliminate non-conformity/product return
ACHIEVEMENTS: sales increase 25%; invoice average of 180 customers monthly ( maximum of 240 )
;dubling customer database in 24 months
Acquired skills and knowledge:
packaging machines, SAP ERP CRM, packing film ldpe, stretch
Mar 2012 - Feb 2015 Sales Representative - SC HOLVER ROMANIA SRL
3 years Brasov | Sales | Wood / PVC
Company Holver part of J.u.A. Frischeis multinational company in wood industry active worldwide
Over 4.000 wood product on stock , 14 product groups sales overall
Maintaining and increasing customer base in the aronded area, Covasna, Harghita, and part of the county
Mures - the Sighisoara - Sovata - Tarnaveni area . Types of major clients are: distribuitors and resellers;
furniture factorys, doors & windows and wooden decorations, wooden houses, civil engineering and industrial
constructors
-New projects developing: prospect and identification new customers , understanding client needs , provide
consultancy and custom product testing by project
-Zone evaluation , customer potential evaluation and customer clasification ; daily customer visits acording to
plan
-Price offer and contract negotiation , payment details and term
-Create and execute sales strategy by customer type or specific zone
-Market evolution and competition monitoring
-Track customer evolution with SAP ERP/CRM system , active in inflow of amounts due
-Tracking area for possibilities of construction projects to do together with product manager
OBJECTIVES: increase medium order value and profit margin , decrease paying terms and average late
payments , eliminate non-conformity/product return
ACHIEVEMENTS: sales increase 35% ( 25 % over target ) ;increase monthly activ customer database with
40%
Sep 2008 - Jan 2012 Sales Representative / Furniture Designer - S.C. SHO-MOB DESIGN SRL
3 years and 5 months Sfantu Gheorghe | Manufacturing | Wood / PVC
Making measurements at the clients home , execution 3D furniture design, drafting best price offer based by
the used materials, execution of production design (cutting, edge application ,assembly drawings of each
body separately), tracking production, cash flow.I had presented and promoted the company products ,
advised the clients in choosing the best materials and solutions. I have proved professionalism , flexibility and
creativity.Direct responsible for financial results . Keep records / contact with clients, plan and
maintaincontinuity of production and assemblies as well as deadlines. Prepair daily and monthly consumption
reports , weekly and monthly production reports.
I have developed and executed many projects (over 800), monthly I had between 50 and
100 unique clients, in a measure of 70% - 80% of production went after projects made by me, I started trade
links with various suppliers .
Dec 2002 - Sep 2008 Sales Advisor furniture - S.C. POOL COM S.R.L.
5 years and 10 months Sfantu Gheorghe | Sales | Wood / PVC
Employee of the furniture showroom, we perform measurements at the clients home, furniture
project execution, offering client price estimate based by the materials, execution
of production drawings,production tracking, delivery terms,tracking store cash flow .Direct responsible
for financial results.
Over a period of 6 months I supervised production besides other tasks due to excess of orders (+ 100%)
www.ejobs.ro
contact@ejobs.ro
CV Ledan Adrian Robert | Pag. 2/3

3. Education
2007 - 2010 Bachelor's degree - Universitatea Spiru Haret
Finance / Banking | SFANTU GHEORGHE
Bachelo'r Degree in Economics
1996 - 2000 High School / Vocational school - Grup Scolar Administrativ Economic
Accounting and Economics | SFANTU GHEORGHE
Bacalaureat Diploma
Skills
General skills
contract negociating, sales techniques, kitchen draw, interior design, Sales, packaging industry, wood industry, CRM ERP
SYSTEMS, Microsoft Office
Skills from work experience
packaging machines, SAP ERP CRM, packing film ldpe, stretch
Foreign languages
Hungarian - Advanced, English - Advanced, German - Beginner
Other info
Trainings
Training
period Jan 2014 - Dec 2017
Basic of Sales and Sales Techniques - WIFI Romania
The performant comercial attitude / aptitudes - WIFI Romania
Comunication in business- WIFI Romania
Negociation - from "to want" to " to get " - WIFI Romania
Time Management ( Pareto / SMART / Eisenhower ) Solve&Perform
Driving license
Category B
acquired on 12 Apr 2002
www.ejobs.ro
contact@ejobs.ro
CV Ledan Adrian Robert | Pag. 3/3