2. Index
Introduction ………………………………………………………………...03
History and road Map ………………………………….…………….....04
Objective ………………………………………………………………….05
Promotional Activities …………………………………………………..06
Analysis ……..…………………………………………………………..07
Observations ……………………………………………………………..08
Recommendations ……………………………………………………..09
References ……………………………………………………………….10
3. INTRODUCTION
BYJU’s is a platform which was created by Byju Raveendran.
BYJU'S app was developed by Think and Learn Pvt Ltd in 2011.
BYJU'S is India's largest ed-tech company and the creator of
India's most loved school learning app. Launched in 2015,
BYJU'S offers highly personalized and effective learning
programs for classes 1 - 12 (K-12), and aspirants of
competitive exams like JEE, IAS etc. With 50 million registered
students and 3.5 million paid subscriptions, BYJU'S has
become one of the most preferred education platforms
across the globe.
5. Objective
To investigate and analyze
the consequences of Byju's
lavish marketing expenditures
on its financial health and
overall business performance
11. Observations
Correlation
Between Marketing
spend and Revenue
earn is 0.95
Boom During Covid
Period
Impactful
Marketing and
selling strategy
Losses are
continuously
increasing even
when revenue is
increasing
Downfall in
Valuation
