Business Maker Launchpad Pitch and Financing 2024.pptx
1. Make Change Your Business
2024
by
Creating A Workable
Business Plan at Your
Capacity & Develop
Sustainability Biz.
Model
With:
Powered By: theMaker
Made by : HaidarDarus
3. Module 1
‘’The thinking and Perspective’’
• Concept of Business
• Business Fundamentals (Business Planning)
• Business Phase and Cycle
Self- Discovery
• Decoding yourself (Heuristic Method)
• Phase in Life and Business
• Positioning yourself
MILES
• The Unfair Advantage
• Understand your advantage and strength and how to
leverage
Module 2
“Fundamental and Principles of Business”
Business 101
Theory(Lecture) :
• Intro and Summary
• The Leader/Founder
• Pre-Business Development
• Business Elements
• Structure
• Marketing
• Branding
• Operation
• Sales
• Financial
Module 3
“Research, Market Analysis & Marketing
Strategy”
• Analytical & Creative Thinking
• Know Your Market
• Your Solution
• How to Go To Market
Module 4
‘’Sales Strategy and Deck”
• Sales Intro and Process
• Mapping Customers
• Design Customer Journey
• Prospecting
• Prepare Your Sales Deck (Monetize your product)
Module 5
‘’Basic Project Management”
• Project Management (Manage Your Project/ Post
Sales)
• Cost of Project
• Margin of Project
• Milestone
• Term and Payment
Table
Contents
5. What are the Benefits from Creating
A Business Planning
1. Understand about yourself, business and your market (+customers)
2. A complete profile and presentable deck to pitch for projects, financing, sales
prospect/customers
3. Sharable information and direction to your team, resources and stakeholders
4. Projection of your income and profit
The Process
3. Set Up by Format/Structure (Based on Your
Purpose
- What (Summary/Intro) overall slides
- Objective/Mission/Outcomes/Vision
- Team / Company Members / Organization
- Audience (Market) – Research
- Strategy
- Operation
- Finance
1. Purpose of Creating
- Business Proposal + (Project,
Finance,Investment)
- Business Plan
- Pitchdeck
(Produk/Company/Investment
)
- Project Deck
- Sales Deck
4. Fill Up Contents
- Copywriting
- Interesting
- Catchy
- Creative
5. Enhance with Design/ Graphic
- ‘beautify’
- Informative with Visual and
Graphic
- Structure and align theme,
colours and font
- High resolution image
2. The Title/Topic
- Idea
- Company
- Sell
6. Business in Big Picture
What Is Business ?
An organization (group of individuals) who are doing
activity on selling products and services while
maintaining
Social responsibility to the community .
Business is an entity or a group that providing solution
for problem that create value in social
Business is an entity or a group that providing solution
for problem that create value in social and environment
You can read at our blog at https://biz.maker.com.my/
What is your Role ?
• Planning
• Develop solution
• Develop team
• Develop market and sell your solution
• Manage financial
7. Identity Purpose Resources
Personality and
Character
Strength and
Capability
Skills
Knowledge
Intention
(WHO/WHAT) (WHY) (WHAT/WHO)
Recognize
Safety and
security
Needs
Assets
Network
Business
1st Stage 2nd Stage 3rd Stage
PRE
FIRST PHASE
Process Growth
(HOW) (WHERE)
Planning
Operation
Marketing
Financial
Sustainable
Expand
4th Stage 5th Stage
SECOND
PHASE
CURRENT FUTURE
Scalable
THIRD
PHASE
Business Phase
8. MICRO SMALL MEDIUM MULTICORPORATION
Products/
Freelancers Service
Sole Entrepreneur
Anywhere
Small Capital
and Income
<300k
<5 employee
PLT/ Incorporation
(HOW)
Product/Services
Assets
Network
Planning
Operation
Marketing
Financial
1st Stage 2nd Stage 3rd Stage 4th Stage
FIRST PHASE SECOND PHASE
Small Capital
and Income
<3 Mil
< 30 employee
Small Capital
and Income
<3 Mil
< 30 employee
Busines
s Stage
10. Business Lifecycle
Registration
Type of
Business Bank Business Plan
Clients/Custo
mers
Solution/Design/B
usiness Model
Implementation
Execution/Delive
ry
Maintenance/Rep
orts/Record
Payment
Survey/Feedba
ck
Analysis Report
Upgrade and
Improvise
Record/Docum
entation
Structure of Business
- Enterprise/Sole D.
- Sdn Bhd
- Bhd
- LLP
- LLC
Company Secretary
- Company Management
- Secretarial
- Account
Management
- Audit
Services/Products
Sector of Business
- Services
- Retails
- Agriculture
Online
Offline
- Company Acc
- Referral
- Bank Fees
- Capital
- Deposit Fees
- Structure of
Organization/Team
- Profile/Background
- Services/Pruducts
- Marketing Plan
- Operational
- Financial
- Appendices
Financing
Loan
Grants
Equity
Crowdfund
- Marketing
- Sales
- Strategy
- Engagement
- Closing
- Meeting
- Follow up
- Negotiation
Skills
- Communicat
ion
- Presentation
- Writing
Online
Offline
- Project Management
- Task Segregation
- Timeline
- Follow up
- Estimation job
done
- Job Delivery
- Check up
- Record and control
- Form
- Online Survey
- Ratings
Type of Clients
- Governments
- Students
- Universities
- Public
- Industries
- SMEs
- Corporates
11. Startups vs Normal
Enterprise
Startups:
• Startups are typically newly
companies with innovative ideas or
Their primary goal is to find a
repeatable business model that can
growth and market disruption.
Normal Business
• Traditional businesses focus on delivering
products or services in an established
market with a well-defined business
model. Their primary goal is often
stability, profitability, and long-term
sustainability.
Startups: Startups are known for their innovative ideas and disruptive technologies.
They often introduce new products, services, or business models to the market.
Normal Business Enterprises: Established businesses may innovate within their
existing framework, but they are less likely to introduce radical changes or
innovations.
Definition of category, namely
micro, small and medium is as
follows by SME Corp. Malaysia :
https://www.s
mecorp.gov.m
y/index.php/e
n/resources/2
015-12-21-11-
07-06/toolkit
GET YOUR BUSINESS TOOLKIT
FORSTARTUPS HERE (CLICK OR COPY
THE URL) BELOW
12. Capability
- Capital/cost, Resources
Management
- Teamwork, Delegation
System and Structure
- Appropriate systematic solution
- Firm and structure organization
- Giving best service and satisfaction
- Right technic and formula
RnD
- Ideas, prototype
- Innovation
- Contents
Campaign
- Launching, commercialization
Sales
Market Demand
Supply Chain
Leader/Founder/ CEO
Marketing Agents
(Market Building)
- Customers
- Consumers/ Users
- Purchaser
- Needs and Wants
- Behavior
- Pattern
- Trend
- Buying Power
Human
Resource
and
Management
(Training)
Relations
HOD/ Executives
Operational
& Technical
Financial
- Costing and Budget
- Forecast and Indicate
- Analysis
- Branding
- Advertising
- Communication
- Social Media
- Manufacture
- Warehouse and
Logistic
- Agents/ Stockiest
- Distributor
- Retailer
- Drop shipper
PRODUCT/SERVICE/
SOLUTION
Perspective
Angle
13. Entrepreneur?
Identify Your Role and
Type of Role
https://www.gsb.stanford.edu/insights/provocat
ive-theory-identity-finds-there-no-you-self
A Provocative Theory of Identity Finds There is No “You”
in Self
Brian Lowery presents a challenging look at our sense of self
— and just how little say we have over it.
June 23, 2023
| by Katia Savchuk
Are you a Leader/Directors/Shareholders ? Manager ? Technician
Product Developer ? Innovator ? Operator
From my personal experience and perspective what I can share and advises entrepreneurs and
businesses to forge a distinctive identity by prioritizing a clear mission and values, establishing a
unique selling proposition, defining a consistent brand personality, creating a recognizable visual
identity, fostering positive customer relationships, remaining adaptable, sharing a compelling
business story, maintaining consistency across all platforms, conducting thorough market research,
and embodying authenticity in communication and actions. Following these reference and
guidelines, businesses can build a strong and authentic identity that resonates with their target
audience, fostering trust and long-term success in the dynamic business landscape
14. Identify Your
Unfair Advantage
• Money
• Minimizing cost and maximize your potential ability learn skills,
fundraise, projects/sales. Invest in self development
• Intelligence and Insight
• Book Smarts, street smarts, resources partnership/collaboration and
creativity
• Location and Luck
• Clusters, community, trends, timing
• Education and Expertise
• Knowledge, experience and experimental, mentors, application
• Status
• Culture, social, Influence, self-esteem
15. How to Start a Business ?
1st Phase
How to Maintain ?
How to Sustain, Grow and Expand ?
How to Value your Business and Exit ?
2nd Phase
3rd Phase
4th Phase
How ?
16. Develop and refine your product or
service:
In the early stages, it's essential to focus
on developing a product or service that
meets the needs of your target market.
You should take charge of this process
and ensure that your product is high
quality and meets your customers'
needs.
Build and manage your team:
As your company grows, you'll need to
hire employees or contractors to help you
scale. You should take charge of building
and managing your team, including
hiring, training, and managing
performance.
Develop your sales and marketing
strategy:
In the early stages, you'll need to focus on
generating revenue and building your
customer base. You should take charge of
developing your sales and marketing
strategy, including identifying target
customers, developing marketing
materials, and building relationships with
potential customers.
Manage your finances:
You should take charge of
managing your company's
finances, including tracking
revenue and expenses, paying
bills, and managing cash flow.
Determine what to outsource:
As your company grows, you may need to
outsource certain tasks to free up your time
and focus on higher-level responsibilities.
You should consider outsourcing tasks like
bookkeeping, social media management,
and administrative tasks.
Structure your company:
As your company grows
and you receive investment
or capital, you'll need to
structure your company to
accommodate this growth.
You may need to hire a
lawyer or accountant to
help you navigate this
process.
Early Stage Roles
17. Fundamental and
Principles of
Business
Chapter 2
Module 2
“Fundamental and Principles of Business”
Business 101
Theory(Lecture) :
• Intro and Summary
• The Leader/Founder
• Pre-Business Development
• Business Elements
• Structure
• Marketing
• Branding
• Operation
• Sales
• Financial
18. Executive Summary
Introduction of Your Company
Summary paragraph about your business. If needed, more details can be outlined in
subtopics to follow. Describe where your business is located, how long it has been
around, what products or services it sells, and to whom. Or, you may wish to fill in the
subtopics first and create the summary later
Example:
"Introduction of XYZ Tech Solutions"
1. Company Name: XYZ Tech Solutions Inc.
2. Industry: Information Technology and Software Development
3. Mission Statement: "Empowering businesses with cutting-edge technology solutions to drive growth and innovation."
4. Products/Services: We specialize in custom software development, cloud computing solutions, and IT consulting
services.
5. Unique Selling Points (USPs): Our team of highly skilled developers, agile project management approach, and
commitment to delivering scalable and secure solutions make us a preferred partner for businesses of all sizes.
6. History and Achievements: Founded in 2005, XYZ Tech Solutions has successfully delivered over 200 projects to
clients across industries. We were awarded the "Innovation in Technology" prize by Tech Awards in 2019.
7. Target Audience: Our clients range from startups looking to launch their first app to Fortune 500 companies seeking
to optimize their IT infrastructure.
8. Contact Information:
Website: www.xyztechsolutions.com
Email: info@xyztechsolutions.com
Phone: +1-555-123-4567
Business
Profiling and
Planning
19. Objectives
S – Specific
M – Measure
A – Achievable
R – Relevant
T – Time Bound
A good mission statement can be a critical element in defining your business and
communicating to employees, vendors, customers, partners, or shareholders
Mission
1.
2.
3.
Vision
What is your ultimate purpose that give large impact
through whole of business aspects and ecosystem.
What will drive your company to provide sustainable
value in long term (10 years above)
Identify Your
Objectives,
Mission and
Vision
20. Problems/ Gaps Solution (Product/Service)
Addressing the Problems and Design
the Solutions
"Problems and gaps“
To challenges or deficiencies in a
particular context or area. These
issues can exist in various fields,
such as business, technology,
healthcare, education, or social
issues
‘’Solution‘’
means or method for solving a
problem or addressing an issue.
It is a resolution or an answer to
a specific challenge or set of
circumstances. Solutions can take
many forms, depending on the
nature of the problem and the
context in which it arises.
Problem
Solution
21. Founders and Team Background
Name
Designation
Experience
Company Brand or
Solution/ Product
Brand
Team Background
Entrepreneurship is
Neither a Science Nor
an Art. It Is a Practice,
Peter Drucker
"When we go through
difficult paths, only then will
we appreciate and find the
easier path.“
Tan Sri Syed Mokhtar
Pearls of Wisdom
It's not that I'm so
smart, it's just that I
stay with problems
longer. Albert
Einstein
Founders
& Team
22. Top Management and BOD Level
Administrative, Managerial and Executive Level
• Planning, Management, Strategy
• Public Relation and Stakeholder
• Conceptual, Ideas and Design
• Marketing and Communication
• Prospecting and Sales
Legal
Co Secretarial
Account and Audit
Consultant/
Top
Management
Manufacturing &
Production
Engineer,
Contractor and
Technician
Manufacture
Contractor
Operation and Functional Level
Admin
Exec
Design,
Interior Design
Marketing,
Brands and
Communicatio
n
CLIENTS
(B2G/B2B/B2C)
RECOGNITION/ ENDORSEMENT/
PUBLICATION
FUNDING/ GRANTS/ INVESTMENT
Internal
External
Goals / Target Achievements
XX
X
X
Internship/Volunteer/ Student Linkage
Corporate Structure
(Example)
23. Tamarind Square,
Cyberjaya, Selangor
WJCP+2H
Cyberjaya, Selangor
Social Media
xxx@gmail.com
Email
Company
Information
Contact Us
Number
Whatsapp | Call
Bank Account:
We are accepting:
- Cash
- Bank Transfer
- Cheque
Online Reference:
Our Location
(Example) :
24. Marketing is about indicating and forecasting the potential of business that can give
sustainable market through survey, mapping, positioning
Process of researching, communicating, promoting, distributing and connecting
Process of building relation and sharing value with stakeholders, partners, clients
and customers socially, economically and environmentally
What is Marketing ?
Solution (Product/Service)
• Brand of Your Product Name
• Unique Selling Position
• Benefits
• How to use/apply
• Price
Marketing
25. Market Size and
Market Trends
- Population
- Consumers
Spending
- Problem and
Gaps
- Market
Validation
Market
Segment
- Geographical
- Demographic
- Age and
gender
Market and Brand
Positioning
- Identity
(Product and Service)
- Class, user and
competitor
- Smart
Partnership
(Strategic
Partnership)
- Collaboration
- Rights and
Regulation
(Security) –
licensing
Communication
- Deliberation
- On ground and
Digital Strategy
- Advertising
- Distribution
- Promotion
- Writing
Social &
Psychological
Development
- Community
building
- Community
structure
- Market Leaders
- Opinion
leaders/influenc
ers
Target Group
- Producer,
Resellers
- (Wholesale/Reta
iler),
- Gov., SMEs,
- Institution
Sales
- Sales
Force
- Sales
and
Profit
oriented
Marketing in
Big Picture
26. Economic Industries
Continents/Countries/ World Population and Social
Europe
USA
Middle East
Asia
Southeast Asean
Population
Age
Gender
• Services
• Wholesale & Retail Trade
• Motor Vehicles
• Wholesale Trade
• Retail Trade
• Food & Beverages
• Accommodation
• Finance & Insurance
• Real Estate
• Professional, Scientific & Technical
and Administrative & Support Services
• Information and Communication
• Transportation and Storage
• Private Health
• Private Education
• Arts, Entertainment & Recreation and
• Personal Services & Other Activities
Market Size
28. Developmen
t of Solution
Service Product
Designing
Prototype/Commercial
Product
Produce
Contents
Deliver
Contents
• Design Solution
• Design Product/
Service
• Design Platform
Solution
• Design Packaging
• Format based on
Standard
commercialization
TV
• Advertising Content
• Video or Photos
• Graphic, shooting,
capture
• Promotion
• Offers
Radio
Advertisin
g Board
Digital
Platform
Omni
Channel
Strategic Relation and
Communication
KOLs
Influencers
• Photos
• Videos
• Livestream
• Publication
• Media
• Publication
• SEO
• Google Adwork
• SMO
Go to Market
Strategy
29. Sales
Strategy
Cost
Breakdown
Profit
Margin
• Cost Of Production
• Cost of Transport
• Cost Per Customer
• Cost Per Order
(Pack)
• Cost Of Production
• Cost of Transport
• Cost Per Customer
• Cost Per Order
(Pack)
Channel Of
Distribution
Platform/ Online Store
- Website
- Facebook
- E-Commerce
- Instagram
Channel to
Purchase
• Distributorship
• Retailers
• Agents
• Stokis
Cost Profit
Margin
30. Our Specific
Expertise and
Service
Residential
Commercial
Industrial
Production
Capacity
Production Market Target Sales &
Profit
Dec 2022
Target Qtty by Type
of Real Estate
Governmental
and
Institutions
• High Rises and
Landed Houses
• High end and Mid
• Offices
• Restaurants
• Shops
• Banks
• Hotels
• Warehouse Office
• Warehouse
• Manufacturer
• Event Space
• Ministry / GLCs
Office
• Agencies
• Legal Institution
• Banks
10
5
Resources
1 Project
A Size
=
3 Contractor
1 Supervisor
1 Project
B Size
Manufacturing
1 Month : 5 Project
2
2
RM30K x 10 Unit
= RM 300,00
RM50K x 5 Unit
= RM 250,00
RM100K x 2 Unit
= RM 200,00
RM300K x 2 Unit
= RM 600,00
RM
1,350,000
- 40%
GP =
RM810,000
19
• Consulting
• Design
• Installation
Service
and
Production
Capacity
(Sample)
32. Project
Start Now
Team Expansion and
Recruitment
• Admin / Secretary +
Account
• Operation Manager
• Designer and Digital
Marketer
Q1 Q2 Q3 Q4 (2023)
Quarter Roadmap
(Sample)
Current
Project List
• Production
strengthen
• Marketing and
Branding Campaign
on Awareness
• Advertising • On Ground
• Social Media
• Partnership
• Recognition
Sales Target Achieved Sales Target Achieved
19 Clients
• Website Development
• Content Posting Materials
• Marketing and Sales Kit
Sales Target Achieved
5 Clients 5 Clients
Sales Target Achieved
4 Clients
33. Y1 Y2 Y3 Y4
Yearly Roadmap
(Sample)
• Team Expansion
• Revenue and Profit Growth
• Production Investment (Financial
Support) on Manufacturing
(Machine, Materials, Product,
Technician)
• Marketing & Branding Growth
Technology Development
• Web Application
- Consultation
- Program
- Portfolio
• Virtual Gallery / AR Gallery
Technology
Operation
Education
• Training, Seminars and Program
• Collaboration with University on
Industry Program
34. A = RM5,000 –
RM15,000
B = RM15,000 –
RM50,000
C = RM50,000 –
RM200,000
D = RM200,000-
RM1,000,000
Production and Estimation of
Project Work Done (Sample)
1- 3 Weeks
2 - 5 Weeks
1 - 2 Months
3 - 6 Months
35. Cost, Margin and Profit
Conversion (sample)
Supplies and
Logistic
Construction,
Installation (Resources
and On Ground Works)
Company
Consulting Design Package
A = RM5,000 –
RM15,000
B = RM15,000 –
RM50,000
C = RM50,000 –
RM200,000
D = RM200,000-
RM1,000,000
Contractor/
Vendor/
Procurement
Final Cost
5%
30%
20%
10%
36. Technology Phase
Development
1st Phase of Pre-Commercial Development
(Technology Phase Development)
UI UX
• Website Interface
• Website Layout and Information
• Wireframe
• User Module
• Trainers Module
• Partners Module
Module Development
1. System Infra and Architecture
2. Back-End Development
3. Integration and Interoperability
4. Users Experience
5. Trainers Experience
6. Module Management
Brand and Contents
• Brand Vision, Objectives and
Mission
• Brand Direction and Alignment
• Brand Digital Appearance
Streamline
• Corporate Identity and
Communication Brand
• Email and Copywriting Brand
Server, Cloud and Security Infra
• Server and cloud management
• User and trainers storage
management
• Security layer protocol and
assessment
• Customers databased protection
Data Analytic and ML
• Users analytic on registration
process
• Users Dashboard Tracking on Self
Development
• Trainers Dashboard Analytic on
Customers Databased
37. Financial Distribution and
Expenditure
Q2 Q3
(June 2022) (2022) (2023) (2023)
Q4
Development
Commercialize
Support
Financial/ Valuation
Project
Timeline
• Software Developer
• Programmer
• UI and UX Design
• Branding and Advertising Design
Quarter 1
• Social Media Ads
• SEO
• Partnership Model
• Roadshow and Program
makerService
Program A
Program B
makerProduct
Launchpad
• System Support
• Customer Support
38. Financial
Required
CAPEX
RM100,000
OPEX
RM800,000
Marketing &
Promotion
RM400,000
TOTAL
RM1 Million
Total Amount ( x 12 Months)
• Director
• Administration & HR
• IT and System
Development
- 6 = 3 Senior
3 Junior
- 4 = 1 Senior
3 Junior
• Account Manager/Products
Manager
• Creative and Branding
- Graphic Design
• Strategic Communication and
Relation
3,000 x 3 = 9,000
3,000
7,000 x 3 = 21,000
4,000 x 3 = 12,000
3,500
2000 x 3 = 6,000
4,000
4,000
4,000
108,000
36,000
252,000
144,000
42,000
72,000
48,000
48,000
48,000
Total Amount RM800,000
• Server
• PCs
• VR Set
• P and Patents
RM100,000
Total Amount ( x 12 Months)
• Advertising Digital Marketing
Agency
15,000 180,000
• On Ground
Event and PR Agency
18,300 220,000
Total Amount RM400,000
39. Month
(starting from date of LOA)
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Mobilization
Pre
- Syllabus
Milestone 1
Cooperation with Researcher
and Lab Validator
Module Building
Deploy with Institution
Lab Test and Validation
Milestone 2
Upgrading
and User
Interactive
and
Experience
Deployment in
lecturing and
industries
training
worker
Milestone 3
Marketing
Advertising and Promotion
PR and Communication
N
o
Description
Amount
(RM)
1 Mobilization 920,000
2 Milestone 1 1,580,000
3 Milestone 2 1,300,000
4 Milestone 3 1,200,000
Total 5,000,000
Project and
Grants
Milestone
41. Business Consulting, Training
And Program Design
Business Coaching:
Group Coaching
One on One Coaching
Business Service:
Business Planning and Proposal
Business Modelling
Branding & Marketing Strategy
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