Brighton SEO April 2024. Find out how to identify and leverage viral TikTok trends for reactive PR success. From how to align your reactive TikTok campaigns with your broader SEO strategy to crafting a winning pitch. Follow tips to create engaging stories which get noticed by the press and build links to your website.
24. We focused on sceptical
comments around safety
concerns of the trend
@sarahjaynepr #BrightonSEO
Optimised around relevant
ingredients and recipe collection
pages
33. Multiple angles on cost-saving,
sleep, Scandi lifestyle and
cleanliness
@sarahjaynepr #BrightonSEO
Optimised around bed cleaning
keywords and existing
informational blog content
40. ● Create dedicated TikTok accounts
● Use comments for inspiration
● Keep track of your metrics
● Think measurable and emotive
● Add an unignorable hook
@sarahjaynepr #BrightonSEO
41. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
Thank You!
@sarahjaynepr
/sarah-jayne-taylorson
wearenorth.uk
42. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
Please keep this slide for attribution
Editor's Notes
Perfect for reactive first strategy or during onboarding phase/ in between larger campaigns
Expert commentary still great for PR opps - finger on the pulse to be there
Great source of real-time data on trends, case studies and thoughts
TikTok is driving behaviours and influencing our choices - as a brand you can provide the solution, direct users to your site and even promote your products
Having a clear strategy, topics, keywords and priority pages will help as a jumping off point - no shoe horning in
Strategy first even for quikfire reactive should all be aligned
Don’t limit yourself to the specific niche you’re working in set up unique accounts for specific industries - you don’t want to mess up your personal algorithm
look for ideas outside of this to inspire. For example what’s trending in fashion may work for interiors, or what’s trending in lifestyle i.e sober curious could work for food, fitness etc
TikTok’s newest tool - use AI to identify trends/ themes/ what’s popular on the app
Inspo by Timeframes, location, topics, trends
Google Trends/ Pinterest Trends typical reactive tools
TikTok creative centre - mainly used for ads but can help you see at a glance other things that are trending
Average user spends around 95 mins per day on TikTok
How do you figure out what has reactive potential and what doesn’t?
If something catches your eye on has a high amount of comments have a look and see what inspires
Comments reveal people’s emotions
Explanations behind phenomena
Further questions you could answer
Also shows to journalists you’ve got the user in mind - think SO WHAT? Why does the average reader have an interest in the story
Until early this year you ssed to be able to view in app but this feature is now removed there is a way around in
Google the hashtag with TikTok and the preview in SERPS will show you number of hashtags
Highlight percentage increases throughout your outreach phases
First pitch may be too early in the trend cycle
Come back a week, month or even a year later to note any growth
Keep track on a spreadsheet or doc
Favourite type of TikTok reactive
Bad news = good news and people are highly sceptical of TikTok especially older demographics
Perfect your YMOYL sites where you have authority and credibility to comment on health or wellbeing issues
One we ran for meal box delivery client
Clearly at first glance there’s health implications of this trend which were reflected in the comments and first glance
46 links
These are ones were people get inspired to try something new
What can you add
Tips, time saving hacks, further inspiration put a value on it
