How to do Influencer Marketing the Right Way to Grow Your Brand: Adam Buchanan #UtahDMC 2018
On Friday, August 24th, Adam Buchanan presented at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 For the last 10 years, Adam has helped brands such as Cabela's and Columbia Sportswear build their social media and influencer marketing strategies to help grow their business. He's worked with companies in consumer goods, retail, tourism, and healthcare. He focuses on helping brands build trust with their audience and shares these strategies on his podcast The Marketing Trust. He is a public speaker and covers digital marketing, social customer service, and influencer marketing topics. Session Description Learn how to select the right influencers for your brand. Adam shares the right way to reach out to influencers that won't turn them off. Learn how to identify advocates for your brand that can also be impactful influencers. Learn how to manage an influencer program and measure success.
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How to do Influencer Marketing the Right Way to Grow Your Brand: Adam Buchanan #UtahDMC 2018
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- 2. Trust must exist before a transaction takes place.
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- 5. WHY DO BEES USE HEXAGONS FOR HONEYCOMB?
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- 13. HONESTY 49% OF CONSUMERS RELY ON RECOMMENDATIONS FROM ONLINE INFLUENCERS WHEN MAKING A PURCHASE DECISIONS
- 14. DOES LEBRON DRIVE A KIA?
- 16. CODY ACTUALLY DOES DRIVE A KIA
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- 18. BEES ARE EXPERTS IN HONEY PRODUCTION
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- 21. HAVE DEEP PASSION FOR THE CATEGORY CAN DEMONSTRATE THEIR EXPERTISE CONTENT IS FOCUSED ON SPECIFIC TOPIC
- 22. Text MARKETINGTRUST to 66866 To get the Marketing Trust Influencer Checklist
- 23. How to Partner with Influencers using Marketing Trust Adam Buchanan Marketing Consultant @adam_buchanan