2. Synergy
Synergy is the combination of
different industries to create an
advantageous final out come.
Symbiosis is where different
companies work together to
promote one thing, such as
McDonalds promoting Disney’s
High School Musical.
Convergence is where a range
of media platforms are
integrated within a single piece
of media technology.
3. Convergence is where a range of media platforms are
integrated within a single piece of media technology.
4. Synergy is the combination of different industries to create an
advantageous final out come.
E.g. After the release of a new DVD, a CD
soundtrack, games, merchandise etc will be distributed.
5. Sony’s headquarters is located in New York City with multiple
offices and stores around the world which offer a variety of Sony
Music products.
Sony artists can record their work in either the Sony Recording
Studio located in New York or at multiple recording studios around
the world which Sony work with.
Sony DADC is a manufacturer of CD,
DVDs, UMDs and Blu-Rays. They
produce CDs for Sony’s own record
labels being the major producer for
CDs in the US.
Sony DADC distribution center in
England was destroyed during the
2011 riots.
6. As part of the Sony
corporation, Sony DADC
manufacture and distribute
Sony’s artists. Sony also work
with Apple to allow online
distribution of music downloads.
Sony artists music is available
in store such as HMV and major
supermarkets. New releases
are also available to buy on the The artists music is also available through
official artist website and you illegal downloading off torrent
can order a copy of the CD off sites, however this is illegal because the
sites such as Play.com and sites make their money through
Amazon. advertising and non of the profit made
goes to the artist. This could actually be
seen as a good thing for the artist though
because it is still distributing their music
and they can still make money through
tours, merchandise etc.
7. After already building a fan base
through popular TV show X
Factor, One Direction have
successfully marketed their latest
album by doing the following:
•Performing on the Teen Awards
•Re-performing on the X Factor
•Touring the UK
•Performing on popular US TV One direction have also been
show the ‘Today Show’ featured in a large range of teen
magazines such as
• Sugar
Next in line for the group, the band • Teen Vogue
are said to be booked as the • We pop
musical act for ‘Saturday Night Live’ • Top of the pops
on 7th April 2012. They also are set
to appear in an episode of popular
US teen comedy iCarly.
8. Britney Spears is American recording artist and entertainer. She
has released 7 albums while being signed with Jive Records. Her
success has lead to multiple perfumes and a clothing line in
addition to a replica doll, calendars, games and Biographies.
Her multiple tours have sparked even more opportunities for
merchandise including T-shirts, programmes, bags and posters.
