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SEO and Social Search on Facebook, LinkedIn, and Twitter

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Scott K. Wilder
Scott K. Wilder

Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.

TechnologyDesign
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The Big 3 Search on Facebook, LinkedIn and Twitter with Gary Angel and Scott K. Wilder
Introductions ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],This will be a good webinar if….you’ve gained insight into how to optimize your presence on the Big 3 Social Networks
It’s an Art and a Science “Can’t manage what you can’t measure”
Definitions ,[object Object],[object Object],[object Object],[object Object]
A Three Ring Circus Hey, what about me, Googlebuzz?
Why should you care? ,[object Object]
Lets take a look at Facebook
Facebook – The obvious and the not so obvious ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Facebook
Facebook: Impacting your Search on FB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Fan Page vs. Group Page debate ,[object Object]
Facebook: Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lets now take a look at LinkedIn
LinkedIn - What’s the Business Strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn: Types of Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - Basic Facts ,[object Object],[object Object],[object Object],[object Object]
LinkedIn - Social Advantage ,[object Object],[object Object],[object Object]
LinkedIn - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - Basic Facts ,[object Object],[object Object],[object Object],[object Object]
LinkedIn - Advantage ,[object Object],[object Object],[object Object]
LinkedIn - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - Basic Facts ,[object Object],[object Object],[object Object],[object Object]
LinkedIn - Social Advantage ,[object Object],[object Object],[object Object]
LinkedIn - Strategy ,[object Object],[object Object],[object Object],[object Object]
LinkedIn - External ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lets take a look at Twitter
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter - What’s the Business Strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter - Basic Facts ,[object Object],[object Object],[object Object]
Twitter - Basic Facts ,[object Object],[object Object],[object Object],[object Object]
Twitter - Social Advantage ,[object Object],[object Object],[object Object]
Twitter - Strategy ,[object Object],[object Object],[object Object],[object Object]
Twitter - Strategy ,[object Object],[object Object],[object Object],[object Object]
Twitter - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter - Strategy ,[object Object],[object Object],[object Object],[object Object]
A word about: Social Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://blogs.oracle.com/retail/2009/03/sears_and_social_search_1.html TouchGraph via their Facebook application --- 
Final Thought – (before summary) ,[object Object],[object Object],[object Object],[object Object]
Summary: ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s an overused cartoon now, but it still applies…
Thank You.. Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SEO and Social Search on Facebook, LinkedIn, and Twitter

  • 1. The Big 3 Search on Facebook, LinkedIn and Twitter with Gary Angel and Scott K. Wilder
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  • 4. It’s an Art and a Science “Can’t manage what you can’t measure”
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  • 6. A Three Ring Circus Hey, what about me, Googlebuzz?
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  • 8. Lets take a look at Facebook
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  • 17. Lets now take a look at LinkedIn
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  • 30. Lets take a look at Twitter
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  • 44. It’s an overused cartoon now, but it still applies…
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