Twitter become the place to discuss Indian Elections yesterday after the thumping victory of decisive and pro-development leader Narendra Modi. The Social Network has been bullish about him and social population gave a amazing welcome to the new Prime Minister in making. #NarendraModi #Modi #CongratsModi #Twitter #India

1. SOCIAL
MEDIA
BUZZ
ANALYSIS
REPORT
RESULTS DAY
MAY 16, 2014

2. What to expect?
1. Top 10 Politicians
2. Top Tweets & funny Tweets on results day
3. Politicians by favorability score
4. Top Political Parties
5. What the world is saying on the results

3. Key Findings:
• Narendra Modi, Arvind Kejriwal and Rahul Gandhi were the top 3 most
talked about politicians.
• The BJP’s prime ministerial maintains his lead among politicians over the last few
months, and finally stamping his authority with a Simplify360 Social Index (SSI) score
of 96, the highest by any politician till date.
• Smriti Irani, N. Chandrababu Naidu were the new entrants who made it to the top 10
politicians league.
• Narendra Modi extended the lead with an SSI score of 96, compared to previous best
of 86 during the end of April month.
• BJP seems to be the clear winner on social media with an SSI score of 96 followed by
Congress and AAP .
• Varun Gandhi, Narendra Modi, and N. Chandrababu Naidu were the most favored
politicians during the day.

4. Some Amazing Numbers
• 76k tweets yesterday congratulating Narendra Modi using #Congrats
Namo
• #CongratsNaMo trended Worldwide for almost 10 hours
• ‘Congratulations Sir’ went trending Worldwide for almost 4 hours
• 320 thousand Tweets using @narendraModi talking about Modi or talking
to him [probably the record number of mentions for one Twitter handle]
• India’s most retweeted tweet in the history – the first tweet after victory by
Narendra Modi

5. TOP 10 POLITICIANS
RESULTS DAY
May 16, 2014

6. TOP 10 MOST POPULAR POLITICIANS ON THE RESULTS DAY
ARVIND KEJRIWAL
MANMOHAN
SINGH
ARUN JAITLEY
8896 86 8182
81 80 7979
1 Narendra Modi
No. of unique
people talking
1,22,820
Total buzz in
the day
2,26,552
2 Arvind Kejriwal
No. of unique
people talking
23,011
Total buzz in
the day
33,893
3 Rahul Gandhi
No. of unique
people talking
22,780
Total buzz in
the day
30,767
4 LK Advani
No. of unique
people talking
3,109
Total buzz in
the day
3,703
5 Smriti Irani
No. of unique
people talking
5,203
Total buzz in
the day
6,016
6 Sushma Swaraj
No. of unique
people talking
4,299
Total buzz in
the day
5,197
8 N. Chandrababu Naidu
No. of unique
people talking
2,450
Total buzz in
the day
3,210
9 Shashi Tharoor
No. of unique
people talking
4,239
Total buzz in
the day
5,602
10 Harsh Vardhan
No. of unique
people talking
2,386
Total buzz in
the day
2,798
HARSH VARDHAN
80
7 Rajnath Singh
No. of unique
people talking
4,573
Total buzz in
the day
6,208
Simplify360
Social Index (SSI)
Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people
NEW ENTRANT
NEW ENTRANT

7. SSI BREAK-UP OF TOP 10 POLITICIANS
RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI
1 Narendra Modi 99.4 66 94 96 96
2 Arvind Kejriwal 93 77 80 83 88
3 Rahul Gandhi 93 91 78 71 86
4 LK Advani 80 100 71 92 82
5 Smriti Irani 82.4 98 64 91 81
6 Sushma Swaraj 81.4 98 71 86 81
7 Rajnath Singh 81.8 100 71 80 80
8 N. Chandrababu Naidu 78.8 95 62 96 80
9 Shashi Tharoor 81.4 95 57 91 79
10 Harsh Vardhan 77.4 100 64 92 79
Awareness: Based on total mentions and unique people talking about a party/politician
Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking
Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the
links shared, images and videos uploaded
Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score

8. SOCIAL MEDIA BUZZ OF POLITICIANS ON THE RESULTS DAY
1,22,820
23,011
22,780
3,109
5,203
4,299
4,573
2,450
4,239
2,386
2,26,552
33,893
30,767
3,703
6,016
5,197
6,208
3,210
5,602
2,798
Narendra Modi Arvind Kejriwal Rahul Gandhi LK Advani Smriti Irani Sushma Swaraj Rajnath Singh N. Chandrababu
Naidu
Shashi Tharoor Harsh Vardhan
People Talking Buzz Volume

9. #CONGRATSNAMO WAS THE MOST TALKED TOPIC;
PEOPLE CONGRATULATING NAMO ON SOCIAL MEDIA FOR THE TREMENDOUS WIN
0
50
100
150
200
250
09-May-14 10-May-14 11-May-14 12-May-14 13-May-14 14-May-14 15-May-14 16-May-14
THOUSANDS
Narendra Modi Rahul Gandhi Arvind Kejriwal
Daily mentions of the top 3 politicians in May 5 TO May 11, 2014
#CongratsNaMo, #ThankYouIndia, #Modiheadsto7RCR received 37K, 36K & 12K mentions
during the day

11. TOP TWEETS ON RESULTS DAY

12. FUNNY TWEETS ON RESULTS DAY
This tweet was retweeted after INC’s
disappointing performance

13. Politicians by favorability score
Most favoured Least favoured
97
96
96
2. Narendra Modi
1. Varun Gandhi
3. N. Chandrababu Naidu
Note: Analysis based on the top politicians whose unique people talking is greater than 2K during the considered time frame
58
71
61
1. Manmohan Singh
2. Arun Jaitley
3. Rahul Gandhi

14. Parties
TOP POLITICAL PARTIES
RESULTS DAY
May 16, 2014

15. BHARATIYA JANATA PARTY
96 91
1 Bharatiya Janata Party
No. of unique people
talking
96,664
Total buzz in the day
2,52,734
80
3 Aam Admi Party
No. of unique people
talking
9,446
Total buzz in the day
14,902
2 Indian National Congress
No. of unique people
talking
36,440
Total buzz in the day
54,068
TOP 3 POLITICAL PARTIES ON THE RESULTS DAY
Simplify360 Social Index (SSI)
RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI
1 Bharatiya Janata Party 99 82 96 90 96
2
Indian National
Congress 97 95 87 76 91
3 Aam Admi Party 84 55 72 83 80

16. What the world is saying on
the results?

17. What the world is saying on the results?

18. APPENDIX
About the Company and
Research Methodology

19. CAN WE RANK A POLITICIAN/PARTY
BASED ON PEOPLE’S OPINION
ON SOCIAL MEDIA?
Uncover the Simplify360
Social Index (SSI) for ranking a politician/party
Reasons on why ranking is important?
1. Buzz alone cannot determine the
performance of a politician/party
2. Ranking helps in benchmarking a
politician/party with others
3. Few people generating more buzz
on a politician/party may not
indicate a politician/party has
performed well compared to others
on social media

20. Simplify360 Social Index (SSI)
AWARENESS SPREAD PROMINENCE FAVORABILITY
A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS
Weights
Volume of buzz Unique People
talking about
X% Y%
Quality of
Spread
Z%
Number of
images or
videos and links
P%
Considers
Opinion of
people
Q%
SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY
IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS
Total Twitter mentions and
unique people talking
about a party/politician
are considered for finding
the Awareness score
Measures the quality of
Twitter mentions spread
by considering total
impressions, total buzz
and unique people talking
about
A measure of how
prominient a politician is
on other social media
platforms, which is
measured through Twitter
by considering the links
shared, images and
videos uploaded
Measures the extent of
Favourability of a
politican/party. Considers
Sentiment in to account
for analyzing the
Favorability score

21. About the Data:
Timeframe: May 15, 2014 (3:30 PM, IST) – May 16, 2014 (3:30 PM, IST)
Geography: India
Data sources*:
All the tweet mentions on Indian elections,
parties & politicians were tracked from Twitter
using Simplify360 Social media monitoring tool.

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