Fixing Business Data in Mobile Apps

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Fixing Business Data in Mobile Apps

  1. 1. Fixing Business Data in Mobile Apps
  2. 2. Most Popular Apps - iOS 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0Source: XYOLogic.com
  3. 3. Most Popular Apps - Android 140,000,000 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0Source: XYOLogic.com
  4. 4. Most Popular Apps - Total 200,000,000 150,000,000 100,000,000 50,000,000 0Source: XYOLogic.com
  5. 5. Most Popular Apps (No Facebook) - iOS 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0Source: XYOLogic.com
  6. 6. Most Popular Apps (No Facebook) - Android 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0Source: XYOLogic.com
  7. 7. Most Popular Apps (No Facebook) - Total 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0Source: XYOLogic.com
  8. 8. Facebook App Downloads vs OS Activations500,000,000450,000,000400,000,000350,000,000300,000,000250,000,000200,000,000150,000,000100,000,000 50,000,000 - Android iOS 5&6 Facebook
  9. 9. Primary Data Source (% of Total Downloads)80.00% Excludes native OS apps (Google & Apple Maps/Siri)70.00%60.00%50.00%40.00%30.00%20.00%10.00% 0.00% Localeze InfoGroup Foursquare Yext* Acxiom Citygrid Google Superpages Facebook Yelp Yahoo Bing
  10. 10. Primary Data Source (% of Total Downloads)60.00% Excludes native OS apps (Google & Apple Maps/Siri)50.00% Excludes Facebook40.00%30.00%20.00%10.00% 0.00% Localeze InfoGroup Foursquare Yext* Acxiom Citygrid Google Superpages Facebook Yelp Yahoo Bing
  11. 11. Local & Mobile Overlap http://www.davidmihm.com/blog/seo-industry/local-search-ecosystem-2012/
  12. 12. Google Data seeded by Also Important: 15,400,000 Downloads / 480,000,000 Users Fix & Improve data permanently at Google+ Local, Google+ & Mapmaker
  13. 13. Apple/Siri Data seeded by 342,000,000 on iOS5 or iOS 6 No way to claim listings at this time. Report a problem in app and fix/expand information on Yelp.com
  14. 14. Facebook Data seeded by 77,800,000/131,000,000 Downloads Fix & Improve data permanently at facebook.com
  15. 15. Yelp Data seeded by Data updated by 7,620,000/8,840,000 Downloads Fix & Improve data permanently at yelp.com
  16. 16. Foursquare Data seeded by Data updated by 5,140,000/6,450,000 Downloads Fix & Improve data permanently at foursquare.comTip: Claim your business instantly for $1
  17. 17. Instagram #tag Data seeded by 40,500,000/26,700,000 Downloads Fix & Improve data permanently at foursquare.com
  18. 18. YP Mobile Data seeded by 3,460,000/10,100,000 Downloads Update information permanently within app and claim listing at yellowpages.com
  19. 19. YellowPages Data seeded by Business Data enhanced by Data updated by 3,430,000/681,000 Downloads Fix & Improve data permanently at yellowpages.com.
  20. 20. W&Y Pages Data seeded by Business Data enhanced by Data updated by 731,000/2,340,000 Downloads Fix & Improve data permanently at yellowpages.com.
  21. 21. AirYell Data seeded by Business Data enhanced by Data updated by 275,000/UA Downloads Fix & Improve data permanently at yellowpages.com.
  22. 22. Munch Data seeded by Data updated by 109,000/UA Downloads No way to claim listings at this time but can report problems at avantar.us.
  23. 23. Urbanspoon Data seeded by 11,000,000/2,200,000 Downloads Fix & Improve data permanently at urbanspoon.com.
  24. 24. CitySearch Data seeded by Data updated by 869,000/50,600 Downloads Report problems within app and claim listings to fix permanently at Citysearch.com
  25. 25. Where Data seeded by 3,170,000/4,400,000 Downloads No way to claim or update listings at this time.
  26. 26. Bing Data seeded by 9,770,000/571,000 Downloads Fix & Improve data permanently at bing.com.
  27. 27. Yahoo! Data seeded by 5,260,000/1,820,000 Downloads Fix & Improve data permanently at local.yahoo.com.
  28. 28. AroundMe Data seeded by 5,870,000/715,000 Downloads Business Data enhanced by No way to claim listings at this time but can report problems within app.
  29. 29. SuperPages Data seeded by Data updated by 587,000/378,000 Downloads Fix & Improve data permanently at superpages.com.
  30. 30. Poynt Data powered by UA/6,190,000 Downloads Fix & Improve data permanently at superpages.com.
  31. 31. YellowBook Data seeded by Data updated by 474,000/5,070,000 Downloads Fix & Improve data permanently at yellowbook.com.
  32. 32. WhitePages Data seeded by Data updated by 2,530,000/445,000 Downloads No way to claim listings at this time but can report problems within app.
  33. 33. Mapquest Data seeded by Data updated by 4,280,000/1,770,000 Downloads Fix & Improve data permanently at mapquest.com.Tip: Verify your business instantly by phone or credit card
  34. 34. TeleNav Data seeded by UA/4,990,000 Downloads No way to claim or update listings at this time.
  35. 35. TomTom/Sygic Business Data seeded by Business Data enhanced by 162,000/1,950,000 Downloads Focus on Facebook & Foursqaure. Claiming business listings unavailable in the US & Canada (for now).
  36. 36. MotionX Data seeded by 1,328,000/UA Downloads Fix & Improve data permanently at bing.com.
  37. 37. WisePilot Data seeded by UA/318,000 Downloads No way to claim or update listings at this time.
  38. 38. CoPilot Data seeded by Data updated by 35,000/103,000 Downloads Fix & Improve data permanently at http://www.copilotlive.com/us/map/Ma pUpDate.asp.
  39. 39. FastFood Data seeded by 1,890,000/54,800 Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  40. 40. NearMe Data seeded by 132,000/UA Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings. Also look into claiming your listings at http://www.getnearme.com/info/me rchants
  41. 41. Around Town Data seeded by 54,000/UA Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  42. 42. LocalScope Data seeded by 29,000/UA Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  43. 43. WhereTo? Data seeded by Data updated by < 500 / < 500 Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  44. 44. MyLocal Data seeded by Data updated by < 500 Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  45. 45. TellMeWhere Data seeded by Data heavily influenced by 139,000/29,000 Downloads Fix & Improve data permanently at tellmewhere.com.
  46. 46. iWant Data seeded by 1,400,000/UA Downloads No way to claim or update listings at this time.
  47. 47. Dex Data seeded by 575,000/124,000 Downloads No way to claim or update listings at this time.
  48. 48. Localicious Data seeded by Business Data enhanced by Data updated by UA/494,000 Downloads No way to claim listings at this time but can report problems within app.
  49. 49. Ziplocal Data seeded by 94,000/19,600 Downloads Report problems within app and claim listings to fix permanently at Citysearch.com
  50. 50. WhereToEat Data seeded by Data updated by 74,000/37,600 Downloads Report problems within app by emailing support@ondemandworld.com
  51. 51. WhereToGo Data seeded by Data updated by 27,000/2,200 Downloads Report problems within app by emailing support@ondemandworld.com
  52. 52. 1601 Sherman Ave, 3rd Floor Evanston, IL 60201 Phone: 800.260.3380 Thank You Adam Dorfman adorfman@simpartners.com www.simpartners.comGoogle+ Direct: +Simpartners www.simpartners.com/velocity

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