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Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
Fixing Business Data in Mobile Apps
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Fixing Business Data in Mobile Apps

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Where Mobile apps

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  • 1. Fixing Business Data in Mobile Apps
  • 2. Most Popular Apps - iOS 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0Source: XYOLogic.com
  • 3. Most Popular Apps - Android 140,000,000 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0Source: XYOLogic.com
  • 4. Most Popular Apps - Total 200,000,000 150,000,000 100,000,000 50,000,000 0Source: XYOLogic.com
  • 5. Most Popular Apps (No Facebook) - iOS 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0Source: XYOLogic.com
  • 6. Most Popular Apps (No Facebook) - Android 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0Source: XYOLogic.com
  • 7. Most Popular Apps (No Facebook) - Total 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0Source: XYOLogic.com
  • 8. Facebook App Downloads vs OS Activations500,000,000450,000,000400,000,000350,000,000300,000,000250,000,000200,000,000150,000,000100,000,000 50,000,000 - Android iOS 5&6 Facebook
  • 9. Primary Data Source (% of Total Downloads)80.00% Excludes native OS apps (Google & Apple Maps/Siri)70.00%60.00%50.00%40.00%30.00%20.00%10.00% 0.00% Localeze InfoGroup Foursquare Yext* Acxiom Citygrid Google Superpages Facebook Yelp Yahoo Bing
  • 10. Primary Data Source (% of Total Downloads)60.00% Excludes native OS apps (Google & Apple Maps/Siri)50.00% Excludes Facebook40.00%30.00%20.00%10.00% 0.00% Localeze InfoGroup Foursquare Yext* Acxiom Citygrid Google Superpages Facebook Yelp Yahoo Bing
  • 11. Local & Mobile Overlap http://www.davidmihm.com/blog/seo-industry/local-search-ecosystem-2012/
  • 12. Google Data seeded by Also Important: 15,400,000 Downloads / 480,000,000 Users Fix & Improve data permanently at Google+ Local, Google+ & Mapmaker
  • 13. Apple/Siri Data seeded by 342,000,000 on iOS5 or iOS 6 No way to claim listings at this time. Report a problem in app and fix/expand information on Yelp.com
  • 14. Facebook Data seeded by 77,800,000/131,000,000 Downloads Fix & Improve data permanently at facebook.com
  • 15. Yelp Data seeded by Data updated by 7,620,000/8,840,000 Downloads Fix & Improve data permanently at yelp.com
  • 16. Foursquare Data seeded by Data updated by 5,140,000/6,450,000 Downloads Fix & Improve data permanently at foursquare.comTip: Claim your business instantly for $1
  • 17. Instagram #tag Data seeded by 40,500,000/26,700,000 Downloads Fix & Improve data permanently at foursquare.com
  • 18. YP Mobile Data seeded by 3,460,000/10,100,000 Downloads Update information permanently within app and claim listing at yellowpages.com
  • 19. YellowPages Data seeded by Business Data enhanced by Data updated by 3,430,000/681,000 Downloads Fix & Improve data permanently at yellowpages.com.
  • 20. W&Y Pages Data seeded by Business Data enhanced by Data updated by 731,000/2,340,000 Downloads Fix & Improve data permanently at yellowpages.com.
  • 21. AirYell Data seeded by Business Data enhanced by Data updated by 275,000/UA Downloads Fix & Improve data permanently at yellowpages.com.
  • 22. Munch Data seeded by Data updated by 109,000/UA Downloads No way to claim listings at this time but can report problems at avantar.us.
  • 23. Urbanspoon Data seeded by 11,000,000/2,200,000 Downloads Fix & Improve data permanently at urbanspoon.com.
  • 24. CitySearch Data seeded by Data updated by 869,000/50,600 Downloads Report problems within app and claim listings to fix permanently at Citysearch.com
  • 25. Where Data seeded by 3,170,000/4,400,000 Downloads No way to claim or update listings at this time.
  • 26. Bing Data seeded by 9,770,000/571,000 Downloads Fix & Improve data permanently at bing.com.
  • 27. Yahoo! Data seeded by 5,260,000/1,820,000 Downloads Fix & Improve data permanently at local.yahoo.com.
  • 28. AroundMe Data seeded by 5,870,000/715,000 Downloads Business Data enhanced by No way to claim listings at this time but can report problems within app.
  • 29. SuperPages Data seeded by Data updated by 587,000/378,000 Downloads Fix & Improve data permanently at superpages.com.
  • 30. Poynt Data powered by UA/6,190,000 Downloads Fix & Improve data permanently at superpages.com.
  • 31. YellowBook Data seeded by Data updated by 474,000/5,070,000 Downloads Fix & Improve data permanently at yellowbook.com.
  • 32. WhitePages Data seeded by Data updated by 2,530,000/445,000 Downloads No way to claim listings at this time but can report problems within app.
  • 33. Mapquest Data seeded by Data updated by 4,280,000/1,770,000 Downloads Fix & Improve data permanently at mapquest.com.Tip: Verify your business instantly by phone or credit card
  • 34. TeleNav Data seeded by UA/4,990,000 Downloads No way to claim or update listings at this time.
  • 35. TomTom/Sygic Business Data seeded by Business Data enhanced by 162,000/1,950,000 Downloads Focus on Facebook & Foursqaure. Claiming business listings unavailable in the US & Canada (for now).
  • 36. MotionX Data seeded by 1,328,000/UA Downloads Fix & Improve data permanently at bing.com.
  • 37. WisePilot Data seeded by UA/318,000 Downloads No way to claim or update listings at this time.
  • 38. CoPilot Data seeded by Data updated by 35,000/103,000 Downloads Fix & Improve data permanently at http://www.copilotlive.com/us/map/Ma pUpDate.asp.
  • 39. FastFood Data seeded by 1,890,000/54,800 Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  • 40. NearMe Data seeded by 132,000/UA Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings. Also look into claiming your listings at http://www.getnearme.com/info/me rchants
  • 41. Around Town Data seeded by 54,000/UA Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  • 42. LocalScope Data seeded by 29,000/UA Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  • 43. WhereTo? Data seeded by Data updated by < 500 / < 500 Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  • 44. MyLocal Data seeded by Data updated by < 500 Downloads Fix & Improve data permanently at your Google+ Local and Google+ Business listings.
  • 45. TellMeWhere Data seeded by Data heavily influenced by 139,000/29,000 Downloads Fix & Improve data permanently at tellmewhere.com.
  • 46. iWant Data seeded by 1,400,000/UA Downloads No way to claim or update listings at this time.
  • 47. Dex Data seeded by 575,000/124,000 Downloads No way to claim or update listings at this time.
  • 48. Localicious Data seeded by Business Data enhanced by Data updated by UA/494,000 Downloads No way to claim listings at this time but can report problems within app.
  • 49. Ziplocal Data seeded by 94,000/19,600 Downloads Report problems within app and claim listings to fix permanently at Citysearch.com
  • 50. WhereToEat Data seeded by Data updated by 74,000/37,600 Downloads Report problems within app by emailing support@ondemandworld.com
  • 51. WhereToGo Data seeded by Data updated by 27,000/2,200 Downloads Report problems within app by emailing support@ondemandworld.com
  • 52. 1601 Sherman Ave, 3rd Floor Evanston, IL 60201 Phone: 800.260.3380 Thank You Adam Dorfman adorfman@simpartners.com www.simpartners.comGoogle+ Direct: +Simpartners www.simpartners.com/velocity

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