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Refael Bitton @ All Things DATA 2016 - Firebase Analytics

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Refael's presentation about the new Firebase Analytics

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Refael Bitton @ All Things DATA 2016 - Firebase Analytics

  1. 1. Confidential + ProprietaryConfidential + Proprietary Make smart, data-driven decisions in your app  Refael Bitton Performance Marketing Consultant 
 Google Israel refaelb@google.com
  2. 2. Confidential + Proprietary
  3. 3. Confidential + Proprietary How do you use data across your stack? 150x Some challenges to building user-centric apps How do you capture all the data? How do you spot the trends? Source: Cisco, Global Mobile Data Traffic Forecast Update, 2015-2020, Feb 2016 per day
  4. 4. Confidential + Proprietary
  5. 5. Confidential + Proprietary
  6. 6. Confidential + Proprietary An integrated platform Develop Grow Earn
  7. 7. Confidential + Proprietary An integrated platform
  8. 8. Confidential + Proprietary Firebase: app success made simple
  9. 9. Confidential + Proprietary Introducing Firebase Analytics Free and unlimited Automatic event reporting Seamlessly integrated
  10. 10. Confidential + Proprietary Automatic events first_open in_app_purchase user_engagement session_start app_update app_remove os_update app_clear_data app_exception notification_foreground notification_receive notification_open notification_dismiss dynamic_link_first_open dynamic_link_app_open firebase_campaign
  11. 11. Confidential + Proprietary Choose from many suggested events join_group level_up post_score select_content spend_virtual_currency tutorial_begin tutorial_complete unlock_achievement add_payment_info view_item view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info ecommerce_purchase begin_checkout view_item view_item_list view_search_results add_to_cart search add_to_wishlist add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead Game Retail/
 eCommerce Jobs Education Travel Local Deals Real Estate
  12. 12. Confidential + Proprietary
  13. 13. Confidential + Proprietary Active Users
  14. 14. Confidential + Proprietary Average revenue
  15. 15. Confidential + Proprietary Retention cohorts
  16. 16. Confidential + Proprietary App version Devices
  17. 17. Confidential + Proprietary Demographics
  18. 18. Confidential + Proprietary
  19. 19. Confidential + Proprietary Firebase: seamlessly integrated
  20. 20. Confidential + Proprietary Build an audience with Firebase Analytics Create and send the message with Firebase Notifications Use Firebase Notifications to send relevant messages Tailored messages for each group
  21. 21. Confidential + Proprietary Use Firebase Notifications to send relevant messages to Android and iOS ! !
  22. 22. Confidential + Proprietary Create awareness of new levels
  23. 23. Confidential + Proprietary
  24. 24. Confidential + Proprietary
  25. 25. Confidential + Proprietary
  26. 26. Confidential + Proprietary
  27. 27. Confidential + Proprietary
  28. 28. Confidential + Proprietary
  29. 29. Confidential + Proprietary
  30. 30. Confidential + Proprietary In summary Works out of
 the box Free and unlimited Seamlessly integrated Helps each stage of the journey
  31. 31. Confidential + Proprietary youtube.com/firebase twitter.com/firebase Firebase Analytics firebase.google.com/docs/analytics The rest of Firebase firebase.google.com Get help and join the conversation firebase.google.com/support `

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