Habits - Transforming Behavior: How to create rituals at work
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From a psychological perspective, there are sticking points where most behaviors fail to become habits. In this presentation we would like to introduce the habit circle and its implications and give you the opportunity to check your behavior, identify the crack points and increase the habit forming potential. Presented at Service Experience Camp, Berlin 2014
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Habits - Transforming Behavior: How to create rituals at work
- 1. Habits Transforming behavior Berlin, 14.09.2014 Johanna Werz werz@si-labs.com Carolin Thiem thiem@si-labs.com Vaatika Dabra dabra@si-labs.com
- 2. Habits Actions that have come to be autonomously triggered by situational cues.
- 3. Habits Actions that have come to be autonomously triggered by situational cues.
- 4. DEVELOPING HABITS BEHAVIOR CYCLE TriggerReward external & internal Action prepares next trigger or stores value Dopamine loops activated by • Tribe • Hunt • Self = Motivation + Ability + Trigger Investment
- 5. External Internal Thoughts, desires, emotions – especially negative ones TRIGGER THE NEED FOR A PUSH
- 10. You‘re not sure?
- 11. You‘re not sure?
- 12. External Internal Thoughts, desires, emotions – especially negative ones TRIGGER THE NEED FOR A PUSH “First to mind wins”
- 13. ACTION THREE CONDITIONS FOR BEHAVIOR B = M + A + T Behavior Motivation Ability Trigger
- 14. ACTION THREE CONDITIONS FOR BEHAVIOR Motivation No Trigger Apparent Trigger Ability Behaviour is shown No behaviour is shown à Maximize ability: Single action as simple as possible! à Maximize motivation: Internal stronger than external motivation
- 15. DEVELOP A HABIT AUTOMATISM Actions that have come to be autonomously triggered by situational cues. Action = Motivation + Ability + Trigger external & internal Reward prepares next trigger or stores value Dopamine loops activated by • Tribe • Hunt • Self Investment Trigger
- 16. REWARD AKA DOPAMIN LOOPS Rewarding loops are activated by: Tribe Humans are social beings Empathy Partnership Rivalry Hunt Enrichment Money Goals Knowledge Self Self-determination Master Competence Control But don’t cheat: “Give the brain what it came for”
- 17. INVESTMENT PREPARING THE NEXT LOOP Investments increase the possibility of the next habit-loop: ..by preparing the next trigger …by storing value How products do it: How products do it: …by storing value How you can do it? ..by preparing the next trigger How you can do it
- 18. DEVELOP A HABIT AUTOMATISM Actions that have come to be autonomously triggered by situational cues. Action = Motivation + Ability + Trigger external & internal Reward prepares next trigger or stores value Dopamine loops activated by • Tribe • Hunt • Self Investment Trigger
- 19. DEVELOP A HABIT AUTOMATISM Actions that have come to be autonomously triggered by situational cues. Action = Motivation + Ability + Trigger external & internal Reward prepares next trigger or stores value Dopamine loops activated by • Tribe • Hunt • Self Investment Trigger
- 20. DEVELOP A HABIT AUTOMATISM Actions that have come to be autonomously triggered by situational cues. Action external & internal Reward prepares next trigger or stores value Dopamine loops activated by • Tribe • Hunt Investment• Self Trigger = Motivation + Ability + Trigger
- 21. WHAT ARE YOUR WORKING HABITS? WHY DO THEY STICK – AND WHY THEY DON’T? Action Motivation + Ability + Trigger Your Habit Reward Tribe + Hunt + Self Investment prepares next trigger or stores value Trigger Internal or external
- 22. HABITS…TRANSFORMING BEHAVIOUR REFERENCES Hooked. How to build habit-forming products. Eyal, N. & Hoover, R. (2013). CreateSpace Independent Publishing Platform. A review and analysis of the use of ‘habit’ in understanding, predicting and influencing health-related behaviour. Gardner, B. (2013). Health Psychology Review doi:10.1080/17437199.2013.876238. Neal, D. T., Wood, W., Wu, M., & Kurlander, D. (2011). The pull of the past: When do habits persist despite conflict with motives? Personality and Social Psychology Bulletin, 37(11), 1428–1437. doi:10.1177/0146167211419863 Berlin, 14.09.2014 Johanna Werz werz@si-labs.com Carolin Thiem thiem@si-labs.com Vaatika Dabra dabra@si-labs.com