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A must read for neu-entrepreneurs. This real life caselet, presents a complex situation that a large number of entrepreneurs falls into. This is about a typical product biased entrepreneur, who continues to cocoon into product development activities, while his business waits for disaster. Actually, the resistance to participate in sales process is appalling. The Author’s provoking, problem solving and handholding initiative bursts the inhibition of the entrepreneur, forcing him to do sales and brings up the startup company from the brink of oblivion. It showcases a scenario into which a majority of startups are and provides a direction on how they can come out of the crisis, really fast and with minimum risk and expenses.