Be the first to like this
Costly mistakes are not necessarily made in complex terrain. Repeatedly, we find that
organizations make simple decision making errors that have catastrophic impact on their
businesses. This caselet, gives a glimpse of such a simplistic error, that is not uncommon. It
then, tends to expose a larger issue of ignoring industry characteristics, when crucial
decisions are made.
Longtail is such a characteristics (phenomenon) in most of the organizations that have a
portfolio of offerings to deal with. Surprisingly, most of the managers feel that it is solvable
only in digital domain. An introduction to the phenomenon is also a part of this caselet. Just
on the way is also a sequel to this caselet that provides direction to the solution in dealing
with Long Tail from strategic and operational point of view.