1. Owl City & Carly Rae Jepsen - Good
Time
Technical
Long shot to establish the setting, also to advertise the car.
Mid-Close up helps the audience to focus on the singer and show
her emotion.
The camera changes it focus when filming the singer. Also here it
uses a close up. There are a lot of shots of the singers used.
Mise-en-scene: the video is set in (at the beginning) a town and
some woods .
The checked shirt gives the singer
a more outdoorsy look.

2. Convention Genre Meaning
Pop genre – Features equal amount of screen time for both singers.
As shown ,previously the shots are colourful and bright.
Everyone in the video is shown being happy.
Carlsson
Commercial exhibitionist, as it advertises the cars (as shown above), the
singers watch and the brand of wellies.
Televised bard, there is a sort of storyline, as we follow the Singers and
characters and they meet up and then go off for a party in the woods.
Shore
Surface without substance – the video has no meaning, it just shows people
at a party, simulated experience, clichéd imagery – the scenes of the party are repeated
Goodwin
Illustration, when they say „hands up‟ some puts their hands up.
Amplification, images of people having a
“good time” are repeatedly shown.