The document discusses the need for conferences and events to shift their focus from passive learning to more active engagement of participants. It emphasizes measuring outcomes beyond satisfaction, like learning, application of knowledge, and impact. New models are needed that expand audiences through regional hubs and small group sites, and use technology to prove return on investment and communicate in the language of business. The focus should be on participant value and making "shift happen" through more collaborative and interactive learning experiences.
2. How am I going to make you a ROCK STARto your CEO? Como tevoy a aserunaestrella de rock para to jefe?
3. To survive change we must innovate… Forget everything we know Live in the future Appreciate WISDOM Forget permanence Change ourfocus Get excited and accept risk Think ‘Clear and Present’ Opportunities Para sobrevivirdebemoscambir…
4.
5. New model is that experience extends to Regional Hubs and Small Group Sites.
8. The internet has changed the way we do things. Visualization overshadows all other senses. The more you engage actively with the participants the more knowledge is created. El internet asecambioscomonosotrosasemoscosas.
9. You need to prove ROI.Technology can help. Debesprobarte el ROI. Technologiatepuedeayudar.
10. Participatory learning for audience type: Complexity of event One hour seminar is less complex than a three-day conference More Horizontal Structures Peer to peer More collaboration Informal and Formal Opportunities Preparte y aprendeparatipoaudencia:
11. What are the barriers? It’s a shift… and how you change depends on your audience. Organizers releasing control and letting things grow organically. Money is always an issue. Interdisciplinary ground rules. Quales son tusbarreras?
12. Why do we focus on education and talking heads?...and passive listeners? Industry & styles all SHIFT over time. Conferences & events, have virtually remained the same. WHY? Porquenosenfocamos en la education y cabezasablando?
13. We are still in a clone culture. It’s time to SHIFT our thinking. Todaviaestamos en la coltura del clon. Estiempoparacabiacomopensamos.
14. You need to dispel old MYTHS Tudebes de desase ideas vijas
45. Focus on the VALUE of the Event Enfocate el valor del evento
46. What do you measure? Entertainment Learning Change Management Driving Business Employee Retention Quees lo quemides
47. Education Education is an active thing. It is a process. You have to do something with the information. Educacion
48. Education is not just facts, figures & opinions.Thinking is critical. Educacion no esfactos, figuras o opiniones. Pensaescritico.
49. Your attendees want to be engaged. Tweet unto others as you want others to Tweet unto you. Tuaudenciaquerensenconprometidos. Tweet about it #ShiftHappens
50. Transition to a networked learning. Be interactive without walls. Unatransision al networesaprendar. Se interactivo in paredes.
57. #5 It’s about $$$ 5% of event ROI is about money. It should only be the goal for about 5% or less of your events. #5 – Estodo de $$$ dinero
58. This is YOUR future SHIFT to your participants. Focus on 10 minute chunks of information or ‘WOW!’ Make participants feel more connected and engaged. Este estufuturo
With the pressures of globalization, increased competition, and the continually acceleration information explosion, the the need for Next Gen Events to exchange knowledge, gain fresh perspectives, build networks, and nuturerelaitonships has never been greater.
The new normal is reduced event budgets, independent of the downturn, traditional in-person events face the challenges in delivering their intended business impact, including a lack of scheduling flexibility, a one size fits all approach to diverse attendee interests, and a one shot single point in time orientation that doesn’t meet organizer or attendees needs for ongoing interactions. If you can fix all of that you will be a rock star.
Once you have blown it up you can start fresh
Many of the challenges associated with in-person events can be overcome by augmenting a traditional event with a wide range of technology-enabled enhancements to create a Next-Generation Event.
Traditional in-person events limits attendee choices to going or not going, a Next Generation Event expands the choices to a broad spectrum of options for when, where, and how to participate. For the event organizer, this translates into expanded participation, increased effectiveness, and reduced costs.
Once you have blown it up you can start fresh
Once you have blown it up you can start fresh
Even companies starting from scratch (blew it up) have begun using web conferencing etc but few have done so on a large scale or for extended duration events. It’s time to boost the event’s reach, richness, and effectiveness.
When participants spend time at an event they send messages about what they want to receive based on their interests, wants and preference. By participating they are inclined to respond consistent with their interests.Are you listening?
It’s all about developing highly focused objectives and results that are more likely to motivate participants at a time when they are likely to take action
No event is an island. It is important to integrate an organization’s event strategy with its overall communication strategy for both internal and external audiences. For instance Social Media can greatly facilitate ‘buzz’ within the target audience around topics of interest, independent of specific events, and then stimulate higher attendance for external events..
It’s all about developing highly focused objectives and results that are more likely to motivate participants at a time when they are likely to take action