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Social Media Boot Camp Malaysia Module 1


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Module 1: How to Win with Social Media - The Rules and Tools of Engagement …

Module 1: How to Win with Social Media - The Rules and Tools of Engagement
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
This session will focus on:
• The “New Rules of Engagement” for sales and marketing
• Best practices in Blogging, Twitter, and LinkedIn
• How to use social media and social networks to gather business intelligence
• 5 critical steps to implementing social media into your business (and as an individual sales professional and marketing professionals)
• Includes a social website checklist, sample social media calendars, and a quick social media self-assessment

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Shane share ’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane is odd.
  • Shane talks about George – Power Bar story.
  • Shane share ’s his favorite quote
  • Transcript

    • 1. The Rules of Engagement With Shane Gibson @shanegibson
    • 2. “I think that’sgoing tobreak.” @ShaneGibson
    • 3. “The Customer Owns Your Brand” @ShaneGibson
    • 4. Getting Branded @ShaneGibson
    • 5. @ShaneGibson
    • 6. @ShaneGibson
    • 7. 900 million @ShaneGibson
    • 8. 175 Million @ShaneGibson
    • 9. 300 million updates/day @ShaneGibson
    • 10. 3Billion Views/Day @ShaneGibson
    • 11. @ShaneGibson
    • 12. @ShaneGibson
    • 13. @ShaneGibson
    • 14. The Future is Now • Nearby restaurants • Shopping • Community workforce breakdown • Schools • Housing inventory and stability • Crime ratesBetter Homes and • Past pricing and sales on the home itselfGardens Real Estate @ShaneGibson
    • 15. Return on Investment @ShaneGibson
    • 16. Return on Investment @ShaneGibson
    • 17. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson
    • 18. “It’s not about B2B or B2C it is really about person to person.” @ShaneGibson
    • 19. @ShaneGibson
    • 20. The Reverse Drip @ShaneGibson
    • 21. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community @ShaneGibson
    • 22. Boeing@ShaneGibson
    • 23.“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing @ShaneGibson
    • 24. Nano-markets @ShaneGibson
    • 25. @ShaneGibson
    • 26. @ShaneGibson
    • 27. @ShaneGibson
    • 28. George Moen – CEO, Blenz Coffee @ShaneGibson
    • 29. @ShaneGibson
    • 30. @ShaneGibson
    • 31. Social media marketing is about LISTENING@ShaneGibson
    • 32. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson
    • 33. Thought Leadership“Leadership is influence.” - John C. Maxwell @ShaneGibson
    • 34. If you sound like everyone else you’re not a leader. @ShaneGibson
    • 35. @ShaneGibson
    • 36. @ShaneGibson
    • 37. What Platforms?Blo gs @ShaneGibson
    • 38. IntegrationMake it part of your daily activitiesStart pulling listening feedsEngage, Lead, and ContributeMake it real at least once a weekRapport & Value = Mind Share = Wallet Share @ShaneGibson
    • 39. Sociable! Book Launch @ShaneGibson
    • 40. Getting Sociable! @ShaneGibson
    • 41. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson
    • 42. ResourcesSocial Media Podcast:http://closingbigger.netSocialized: me!@ShaneGibson @ShaneGibson