Social Media Boot Camp Malaysia Module 1


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Module 1: How to Win with Social Media - The Rules and Tools of Engagement
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
This session will focus on:
• The “New Rules of Engagement” for sales and marketing
• Best practices in Blogging, Twitter, and LinkedIn
• How to use social media and social networks to gather business intelligence
• 5 critical steps to implementing social media into your business (and as an individual sales professional and marketing professionals)
• Includes a social website checklist, sample social media calendars, and a quick social media self-assessment

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Shane share ’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane is odd.
  • Shane talks about George – Power Bar story.
  • Shane share ’s his favorite quote
  • Social Media Boot Camp Malaysia Module 1

    1. 1. The Rules of Engagement With Shane Gibson @shanegibson
    2. 2. “I think that’sgoing tobreak.” @ShaneGibson
    3. 3. “The Customer Owns Your Brand” @ShaneGibson
    4. 4. Getting Branded @ShaneGibson
    5. 5. @ShaneGibson
    6. 6. @ShaneGibson
    7. 7. 900 million @ShaneGibson
    8. 8. 175 Million @ShaneGibson
    9. 9. 300 million updates/day @ShaneGibson
    10. 10. 3Billion Views/Day @ShaneGibson
    11. 11. @ShaneGibson
    12. 12. @ShaneGibson
    13. 13. @ShaneGibson
    14. 14. The Future is Now • Nearby restaurants • Shopping • Community workforce breakdown • Schools • Housing inventory and stability • Crime ratesBetter Homes and • Past pricing and sales on the home itselfGardens Real Estate @ShaneGibson
    15. 15. Return on Investment @ShaneGibson
    16. 16. Return on Investment @ShaneGibson
    17. 17. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson
    18. 18. “It’s not about B2B or B2C it is really about person to person.” @ShaneGibson
    19. 19. @ShaneGibson
    20. 20. The Reverse Drip @ShaneGibson
    21. 21. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community @ShaneGibson
    22. 22. Boeing@ShaneGibson
    23. 23.“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing @ShaneGibson
    24. 24. Nano-markets @ShaneGibson
    25. 25. @ShaneGibson
    26. 26. @ShaneGibson
    27. 27. @ShaneGibson
    28. 28. George Moen – CEO, Blenz Coffee @ShaneGibson
    29. 29. @ShaneGibson
    30. 30. @ShaneGibson
    31. 31. Social media marketing is about LISTENING@ShaneGibson
    32. 32. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson
    33. 33. Thought Leadership“Leadership is influence.” - John C. Maxwell @ShaneGibson
    34. 34. If you sound like everyone else you’re not a leader. @ShaneGibson
    35. 35. @ShaneGibson
    36. 36. @ShaneGibson
    37. 37. What Platforms?Blo gs @ShaneGibson
    38. 38. IntegrationMake it part of your daily activitiesStart pulling listening feedsEngage, Lead, and ContributeMake it real at least once a weekRapport & Value = Mind Share = Wallet Share @ShaneGibson
    39. 39. Sociable! Book Launch @ShaneGibson
    40. 40. Getting Sociable! @ShaneGibson
    41. 41. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson
    42. 42. ResourcesSocial Media Podcast:http://closingbigger.netSocialized: me!@ShaneGibson @ShaneGibson