Social Media Boot Camp Malaysia Module 1

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Module 1: How to Win with Social Media - The Rules and Tools of Engagement
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
This session will focus on:
• The “New Rules of Engagement” for sales and marketing
• Best practices in Blogging, Twitter, and LinkedIn
• How to use social media and social networks to gather business intelligence
• 5 critical steps to implementing social media into your business (and as an individual sales professional and marketing professionals)
• Includes a social website checklist, sample social media calendars, and a quick social media self-assessment

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Social Media Boot Camp Malaysia Module 1

  1. 1. The Rules of Engagement With Shane Gibson @shanegibson
  2. 2. “I think that’sgoing tobreak.” @ShaneGibson Socialized.me
  3. 3. “The Customer Owns Your Brand” @ShaneGibson Socialized.me
  4. 4. Getting Branded @ShaneGibson Socialized.me
  5. 5. @ShaneGibson Socialized.me
  6. 6. @ShaneGibson Socialized.me
  7. 7. 900 million @ShaneGibson Socialized.me
  8. 8. 175 Million @ShaneGibson Socialized.me
  9. 9. 300 million updates/day @ShaneGibson Socialized.me
  10. 10. 3Billion Views/Day @ShaneGibson Socialized.me
  11. 11. @ShaneGibson Socialized.me
  12. 12. @ShaneGibson Socialized.me
  13. 13. @ShaneGibson Socialized.me
  14. 14. The Future is Now • Nearby restaurants • Shopping • Community workforce breakdown • Schools • Housing inventory and stability • Crime ratesBetter Homes and • Past pricing and sales on the home itselfGardens Real Estate @ShaneGibson Socialized.me
  15. 15. Return on Investment @ShaneGibson Socialized.me
  16. 16. Return on Investment @ShaneGibson Socialized.me
  17. 17. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me
  18. 18. “It’s not about B2B or B2C it is really about person to person.” @ShaneGibson Socialized.me
  19. 19. @ShaneGibson Socialized.me
  20. 20. The Reverse Drip @ShaneGibson Socialized.me
  21. 21. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community @ShaneGibson Socialized.me
  22. 22. Boeing@ShaneGibson Socialized.me
  23. 23. Mediadecoder.com:“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing @ShaneGibson Socialized.me
  24. 24. Nano-markets @ShaneGibson Socialized.me
  25. 25. @ShaneGibson Socialized.me
  26. 26. @ShaneGibson Socialized.me
  27. 27. @ShaneGibson Socialized.me
  28. 28. George Moen – CEO, Blenz Coffee @ShaneGibson Socialized.me
  29. 29. @ShaneGibson Socialized.me
  30. 30. @ShaneGibson Socialized.me
  31. 31. Social media marketing is about LISTENING@ShaneGibson Socialized.me
  32. 32. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me
  33. 33. Thought Leadership“Leadership is influence.” - John C. Maxwell @ShaneGibson Socialized.me
  34. 34. If you sound like everyone else you’re not a leader. @ShaneGibson Socialized.me
  35. 35. @ShaneGibson Socialized.me
  36. 36. @ShaneGibson Socialized.me
  37. 37. What Platforms?Blo gs @ShaneGibson Socialized.me
  38. 38. IntegrationMake it part of your daily activitiesStart pulling listening feedsEngage, Lead, and ContributeMake it real at least once a weekRapport & Value = Mind Share = Wallet Share @ShaneGibson Socialized.me
  39. 39. Sociable! Book Launch @ShaneGibson Socialized.me
  40. 40. Getting Sociable! @ShaneGibson Socialized.me
  41. 41. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson Socialized.me
  42. 42. ResourcesSocial Media Podcast:http://closingbigger.netSocialized:http://socialized.me/malaysiaTweet me!@ShaneGibson @ShaneGibson Socialized.me

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