Presentation to Business Delegation from Malaysia - on MATRADE's roles to promote trade in the US market.

1. Muhd Shahrulmiza Zakaria
Trade Commissioner / Consul, MATRADE New York
shahrulmiza@matrade.gov.my
Promoting Malaysia’s Trade Interests
A presentation to The Delegation from Malaysia
New York, June 16th 2014

2. About MATRADE
Our export strengths
Our current focus
Trade Performance

3. 33
MALAYSIAN TRADE & INVESTMENT CENTER NEW YORK
MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION
National Trade Promotion Agency for the Malaysia
Vision : Positioning Malaysia As A Globally Competitive Trading Nation
Mission : Promoting Malaysia's Enterprises To The World
Developing and fostering business connection between Malaysian enterprises with
US companies, as well as facilitate sourcing activities from Malaysia.
3 offices in USA
New York, Miami and Los Angeles

4. Visit our portal - www.matrade.gov.my

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•MATRADE Help
Desk
•FTA Focal Point
•MEEC
•Online news
•Directories /
Publications
•ICT Initiatives
•Guide Books
•Business Information
Centre (BIC)
• Seminars
• Workshops
• Go-Export & Mid-Tier
• Business Coaching
• Trade Fairs
• Promotion Booths
• Specialized Marketing Missions
• Trade Missions
• Showcase Malaysia
• Malaysian Services Exhibition
• INTRADE Malaysia
Export
Promotion
Exporters
Development
Trade
Advisory
Services
Trade &
Market
Information

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Buyers : Importers, Distributors, Agents
Source for Malaysian services
Strategic business partners
Manufacturing facilities
Choose MALAYSIA!

7. BILATERAL TRADE 2013
Total Trade
(+3.9%)
SOURCE: Department of Commerce & Malaysia’s Trade Statistics. Data for the year 2013
4th
largest source of imports
largest export destination
largest trading partner
US$40.3
billion
US$13.0
billion
Exports to Malaysia
(+1.6%)
US$27.3
billion
Imports from Malaysia
(+5.4%)
USA was
Malaysia’s

8. MALAYSIA
Our export strengths
Major supplier of high quality furniture to USA.
50% of our exports to the
USA is Electrical &
Electronics products.
Major exporters of:
Rubber Gloves
Palm Oil Products
Optical & scientific parts
Medical devices

9. MALAYSIA
New areas for export growth
Lifestyle products
Fashion & apparel, gifts
& premium items,
stationeries.
Exploring services sector on ICT, business
processes outsourcing, engineering &
construction services, oil & gas.
Promoting Green Industry,
Technology and exports of
Green Products – building
materials, consumer items
Premium, authentic & specialized
processed food products.
New & functional materials – clothing, building, automotive, etc

10. Promoting Malaysian cuisines and exports of
Malaysian processed food to the USA.
www.malaysiakitchen.us

11. Facilitate sourcing from USA to Malaysia – customized
approach to US companies and targeted buyers.
Promoting cross border investment as market entry
strategy for Malaysian products.
Developing new business ventures –
entrepreneurship, joint ventures, fact
finding & ground work.
Grooming new exporters from Malaysia to enter the
US market.

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