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Asap sm presentation-2-11-12-web

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Social Media presentation for the CASE ASAP conference held at WPI in February of 2012.

Social Media presentation for the CASE ASAP conference held at WPI in February of 2012.

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  • Know your audience - Candy GiveawayBe creative- We will explore how to set up creative successGood curation is not just about finding but about rephrasing foryour needs- Curation is
  • This is about assessing the situation and finding out who you are communicating to in order to get the best content into their field of view.Our audience is alumni who are primarily interested in STEM programs and the affinity towards an institution that is a part of who they are.
  • Creative posts that heighten usage so that other posts we want seen will be.
  • Creative posts that heighten usage so that other posts we want seen will be.
  • Bill Cosby story about is the Glass half empty or half full. Grandmother quips, “depends on if you are drinking it or pouring it out.”
  • Creative posts that heighten usage so that other posts we want seen will be.
  • You need to do these things both in micro and macro approach. What is it you are marketing?
  • Once you know then you can market.Everyone is marketing because we all inherently want to be known, just look at Pinterest and how fast that is growing.

Asap sm presentation-2-11-12-web Asap sm presentation-2-11-12-web Presentation Transcript

  • WELCOME TO Social Media: Getting the Most from Your Post
  • Social Media: Getting the Most from Your Post 1. Know your audience 2. Be creative 3. Good curation is not just about finding but about rephrasing for your needs
  • 1. Know your audience Our audience is alumni who: • are primarily in STEM disciplines • Have affinity towards WPI
  • 2. Be creative Our audience is alumni who: • are primarily in STEM disciplines • Have affinity towards WPI • Here is what we are doing now …
  • … what we are doing now • Creating a focused SM hub in FB that branches into Twitter and LinkedIn for certain content • How are we doing it? Let me show you …
  • What we are doing “What is Wrong with this Historic WPI Photo” on Fridays. UforLife NorthSocial apps
  • Historic Photos www.facebook.com/wpialumni
  • Your Social Media Strategy Starts Here
  • They will keep in touch with each other long aftergraduation, will they keep in touch with U? Where will they be in 30 years? How do you keep track? Maintain a connection? Take a donation?
  • U For Life extends the schools Facebookpresence with personal & engaging modules  Integrated with Facebook • Newsfeed updates • Linked to School’s Fan Page  Nostalgic and current content loaded into application  Photo tagging promotes alumni to alumni communication  Branded for the school  Provides Updated data • Email addresses, etc.  Can help discover lost alumni UforLife
  • NorthSocial apps and Fan-Gating Feature
  • NorthSocial apps and Fan-Gating Feature
  • NorthSocial apps and Fan-Gating Feature NorthSocial
  • Not just what but how … What vehicles you find to be creative is fine, but how you approach it is everything. If content is king, then context is queen
  • 3. Curation and Rephrasing Curation is finding the best content from trusted and reliable sources and organizing for distribution in various social media platforms. Rephrasing is taking the content you find and tweaking the lead in to fit your audience and your needs.
  • Leaderships means having followers“Leadership is a relationship between those whoaspire to lead and those who choose to follow.”- From “The Leadership Challenge”
  • Organizing the process Assess Create Evaluate Deploy
  • Define yourself in simple terms
  • Pinterest
  • 20Engage, engage, engage Dialog Learn Support Innovate
  • Key capability: The ability togive up the need to be in control
  • Creative Dialogue Scott Hadley Mgr. of Integrated Media Development & Alumni Relations Woecester Polytechnic Institute shadley@wpi.edu