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Asap sm presentation-2-11-12-web
1. WELCOME TO
Social Media:
Getting the Most
from Your Post
2. Social Media: Getting the Most from Your Post
1. Know your audience
2. Be creative
3. Good curation is not just about
finding but about rephrasing for
your needs
3. 1. Know your audience
Our audience is alumni who:
• are primarily in STEM disciplines
• Have affinity towards WPI
4. 2. Be creative
Our audience is alumni who:
• are primarily in STEM disciplines
• Have affinity towards WPI
• Here is what we are doing now
…
5. … what we are doing now
• Creating a focused SM hub in FB
that branches into Twitter and
LinkedIn for certain content
• How are we doing it? Let me show
you …
6. What we are doing
“What is Wrong with this Historic WPI
Photo” on Fridays.
UforLife
NorthSocial apps
9. They will keep in touch with each other long after
graduation, will they keep in touch with U?
Where will they be in 30 years?
How do you keep track?
Maintain a connection?
Take a donation?
10. U For Life extends the schools Facebook
presence with personal & engaging modules
Integrated with Facebook
• Newsfeed updates
• Linked to School’s Fan
Page
Nostalgic and current content
loaded into application
Photo tagging promotes alumni to
alumni communication
Branded for the school
Provides Updated data
• Email addresses, etc.
Can help discover lost alumni
UforLife
14. Not just what but how …
What vehicles you find to be creative is
fine, but how you approach it is
everything.
If content is king, then context is queen
15. 3. Curation and Rephrasing
Curation is finding the best content from
trusted and reliable sources and
organizing for distribution in various
social media platforms.
Rephrasing is taking the content you
find and tweaking the lead in to fit your
audience and your needs.
16. Leaderships means having followers
“Leadership is a relationship between those who
aspire to lead and those who choose to follow.”
- From “The Leadership Challenge”
21. Key capability:
The ability to
give up the need
to be in control
22. Creative Dialogue
Scott Hadley
Mgr. of Integrated Media
Development & Alumni Relations
Woecester Polytechnic Institute
shadley@wpi.edu
Editor's Notes
Know your audience - Candy GiveawayBe creative- We will explore how to set up creative successGood curation is not just about finding but about rephrasing foryour needs- Curation is
This is about assessing the situation and finding out who you are communicating to in order to get the best content into their field of view.Our audience is alumni who are primarily interested in STEM programs and the affinity towards an institution that is a part of who they are.
Creative posts that heighten usage so that other posts we want seen will be.
Creative posts that heighten usage so that other posts we want seen will be.
Bill Cosby story about is the Glass half empty or half full. Grandmother quips, “depends on if you are drinking it or pouring it out.”
Creative posts that heighten usage so that other posts we want seen will be.
You need to do these things both in micro and macro approach. What is it you are marketing?
Once you know then you can market.Everyone is marketing because we all inherently want to be known, just look at Pinterest and how fast that is growing.
